Paradox Insights

See our most recent insights on all things digital marketing. From how-to guides, plugin reviews for WordPress all the way through to some hard-hitting and complex ideas, we try to make sure we have a little something for everyone in the marketing department.

Ultimate Guide To Turning Customers Into Passionate Brand Evangelists

Ultimate Guide To Turning Customers Into Passionate Brand Evangelists

Building a base of loyal customers is crucial for any business. But transforming customers into passionate brand evangelists takes it...

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Dental SEO: Attract, Engage, And Retain More Patients Online

Dental SEO: Attract, Engage, And Retain More Patients Online

With so many dental practices competing for attention online, it's easy for yours to get lost in the crowd. But...

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Med Spa SEO: What You Can Do To Boost Online Visibility

Med Spa SEO: What You Can Do To Boost Online Visibility

With more people relying on search engines to find med spas near them, having a strong online presence is no...

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Why HIPAA Compliance For Websites Is Crucial In Healthcare

Why HIPAA Compliance For Websites Is Crucial In Healthcare

Your website is more than a digital presence—it's a critical tool for connecting with patients, scheduling appointments, and sharing essential...

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How To Conduct Competitive Keyword Research

How To Conduct Competitive Keyword Research

As the world continues to grow more dependent on the Internet, it has become increasingly important for businesses of all...

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What Is Cumulative Layout Shift?

What Is Cumulative Layout Shift?

User experience is critical to the success of any website. It relates to how users perceive and interact with a...

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Create The Perfect Contact Us Page For Your Website

Create The Perfect Contact Us Page For Your Website

Creating a contact us page that effectively engages with your audience goes beyond simply listing your email address and phone...

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Content Marketing Strategies That Will Improve Customer Retention

Content Marketing Strategies That Will Improve Customer Retention

Customer churn, also known as customer attrition, is the rate at which customers stop doing business with a company. It...

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Blog SEO: 9 Ways To Optimize Your Content For Search Engines

Blog SEO: 9 Ways To Optimize Your Content For Search Engines

A blog is a website or online platform used to share thoughts, ideas, and information through written posts. Blogs have...

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How To Set Up Google Business Profile And Manage It Effectively

How To Set Up Google Business Profile And Manage It Effectively

Establishing an online presence for your business is crucial in today's digital landscape. These days, most consumers turn to the...

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Importance Of Personalized Customer Experience And Ways To Achieve It

Importance Of Personalized Customer Experience And Ways To Achieve It

Personalization has become a buzzword in the business world, and for good reason. As competition has increased and the digital...

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Expert’s Guide To Maintaining Brand Consistency

Expert’s Guide To Maintaining Brand Consistency

Brand consistency might sound like a buzzword that gets thrown around more often than a beach ball at a concert,...

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Our Technology

You are never too small or too large to be able to enjoy using the best technology available. We can provide the resources you need to either get started, or push your existing site onto its next growth curve. Here are some of our favourites.