Growth Driven Design Service
The headaches, challenges, and inconsistent results you experience during a website redesign are the result of an outdated and unreliable process. Growth Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data. Traditional web design requires a huge time investment, large up-front costs and often runs very late and over-budget. Growth Driven Design allows you to launch quick, on-time, and spreads out your investment over time.
Expert User Experience Design
Our Growth Driven Websites our designed by expert User Experience Designers. UX Design is the art and science of generating positive emotions among people who interact with your product or service. It’s a way of improving customer satisfaction and loyalty by designing with your prospects interaction in mind. How is easy is your site to use? Can your customer navigate easily to the information they need? In other words, our goal is to make your website useful, simple to use, and enjoyable to interact with. Our expert UX Designers focus on enhancing the experience your prospects and customers have and making sure they find value in what you’re providing.
Growth Driven Design is an ongoing process that evolves based on real data. Decisions are made based on testing actual traffic to your website. We measure and track user behavior and make site adjustments that will better serve your customers and improve website conversions.
Data is collected from your website by leveraging advanced analytics tools. These tools provide information on heat mapping, click mapping, user recordings, etc. This allows us to see where users are spending time, where they are clicking on your site, and where they convert. By using advanced analytics, we are able to continue optimizing your website to create and recreate a positive experience for your customers, and conversions for your organization.
Data Driven Decisions from Testing
Instead of just building a pretty site or adding the latest tools that seem to be working for other companies, we have real data driving decisions about your site. The ongoing improvements from Growth Driven Design eliminates the front-end guesswork from traditional web design. Every decision you make to improve your site is driven by real data from real users interacting with your site.
Your Website is More Than Just an Asset for Marketing
Your website is more than just a marketing brochure. It is an asset and investment in business growth. Your website can serve your customers 24/7 and provide real data to help you reach concrete business goals.
Your Website Can Help All Departments
All departments within your company should be involved in the Growth Driven Design process. They each interact with your customer in a different way and provide a unique vantage point of the customers needs. Your website can help all departments within your company as well by providing helpful information, education, contact points and more. It can become a great tool for communication and serving your customer within all functionalities of your business.
Your Website Sits at The Center of all Inbound Marketing & Sales Efforts
Your website is at the core of your marketing and sales efforts. It creates awareness about problems, provides unique solutions and can continue to upsell services to your existing customers. A dynamic and interactive site that speaks the language of your buyer personas will attract, convert and close opportunities for you while you sleep.
Ensuring Your Site Will Perform Well Within a Search Engine
While your website is created for your customers, you must also optimize it for search engines. A search engine must find and index credible content to serve up to its users. If you want to perform well within search results, you have to deliver relevant, valuable content for your audience, and present it in a way that search engines can identify.
We design websites with buyer personas at the foundation. By focusing on your buyers journey, your content, design, and nurturing is stronger and more effective. Leveraging your buyer personas enables you to accurately serve up the right content, offers, and emails at the right time, and better nurture your leads. Ultimately, this creates more opportunities.
At the start of design, we’ll perform extensive keyword research to determine what your customers are actually searching for, what keywords and phrases your competitors are ranking for, and build a plan to create and optimize your content.
Website architecture is used in creating a logical layout of a website following your business requirements. We define the components that will make up a website and the services each component or the website will provide in whole. These components can be technical constraints such as server, storage, memory and communication interfaces, functional aspects, such as the type of services or processes the website will provide, and visual appearance, i.e. the user interface, colors, buttons and other visual design elements.
Technical On-Page SEO
It’s important to connect all the dots on your pages to optimize search engine optimization. We look beyond just the content on your page, and ensure the technical structure is correct so that google can index your information. We’ll make sure you have the right headers, tags, meta descriptions and keywords in place to capture the attention of both your audience and google.
Off-page SEO refers to actions taken outside of your website to impact your rankings within search engine results. Optimizing for off-page ranking factors involves improving your site’s popularity, relevance, trustworthiness, and authority. This is accomplished primarily by other reputable sites linking to your website, and giving credibility to your organization and content. These are called backlinks, and are at the core of off-page SEO. Search engines use backlinks as indicators of your content’s quality. The more high value backlinks you have, the better your site will rank.
Making Sure Your Website Flows Well & Converts Visitors to Leads
Once a visitor lands on your page, the goal is to convert them into a lead. In order to do so, your content must be relevant to the search that brought the visitor there. Did they find what they expected and needed? Was there an appealing solution to their problem and a clear call to action? It’s important to have valuable offers on your website to make sure the prospect continues to flow through the funnel from conversion to lead nurture to close.
Tracking and Measuring a New Website’s Return on Investment
When it comes to determining ROI on your website, you want to look for increases in traffic and conversion rate. Growth Driven Design allows you to track and adjust on an ongoing basis to maximize your return on investment. Rather than a “one-and-done” approach, we can constantly be moving the needle by making adjustments that impact both traffic or conversion.
Planning & Building a New Site From Scratch
When planning a new website from scratch, there are several things to consider to ensure your new site effectively delivers for your business and delights your customers. As mentioned previously, we’ll start with the foundation of your Buyer Personas. We’ll also perform some competitor and keyword research before creating new content. We’ll determine the right CMS for your website, and build a sitemap to direct the structure of your site.
Redesigning and Updating an Existing Site
If you’re ready to redesign and update your existing site, you probably feel like your site is unattractive, outdated, not mobile friendly, or ranking low in search results. These are the most common issues our clients come to us to solve. We’ll work together with an expert UX Designer, developer, and your team to deliver an optimized, high converting website that brings value to your customers and opportunities to your organization.