Social Media Marketing Services
Social media presence is an important part of any inbound marketing strategy. Using social media gives you the opportunity to reach an enormous audience as billions of people use social media everyday. However, simply having a social media page isn’t enough, your business needs to have a clear social media marketing strategy in place to get the most out of your social presence and time invested.
We provide comprehensive social media marketing services that will help you reach a larger audience, engage with leads and customers more effectively, build your brand reputation, and more.
We Begin By Defining Your Audience
Identifying your business’s target audience is first before deploying any type of social media marketing efforts. Defining who your audience is and how they consume content, will identify which social platforms they’re using, what their challenges and needs are, and how you should engage with them.
We Then Determine Which Platforms Will Work Best
Once we’ve determined who your target audience is, we’ll determine which social channels will offer the best means of reaching them. We will look at how your competitors are operating on the different social media platforms, and also look to understand your goals and what you hope to accomplish most by being active on social media. Aligning all information into a collaborative strategy that suits your business.
If you’re a B2B business, we recommend that you build a presence on LinkedIn. LinkedIn is used by both individuals and businesses to connect. There are over 500 million members, of which 61 million are senior-level influencers and 40 million are decision makers. Businesses regularly use LinkedIn to fill positions as well as to form business relationships, which is why all B2B businesses should use LinkedIn as a part of their social media marketing efforts.
Facebook & Instagram
Facebook and Instagram are arguably two of the most popular social channels for marketing directly to customers. Facebook has over 2 billion monthly active users, while Instagram has over 800 million users. Facebook is an excellent way to share content and generate awareness, but it’s also a great platform for PPC advertising via Facebook Ads, which allows targeted marketing. Instagram is hugely beneficial because consumers love taking and sharing pictures on their phones, making Instagram an effective way to reach customers on their mobile devices.
We Assess Other Platforms Also
While the big three are arguably Facebook, Instagram, and LinkedIn, we will do thorough research to determine if there are any other social channels that may be viable options as well. For example, other major social networks worth considering include Twitter, YouTube, Pinterest, Tumblr, SnapChat and TikTok. Whether these social channels will suit your social media marketing strategy depends on who your target audience is and what your brand’s marketing goals and needs are.
We Help Build A Connection With Your Audience
The biggest advantage of social media is the ability to directly engage with your audience. Prospective customers can connect to your brand on a personal and emotional level on these social sites. We will help you to enhance this connection using your brand personality to build brand trust and loyalty.
There are many tactics that we may employ, such as sharing high-quality content relevant to your audience, responding to comments left by your followers (such as questions, feedback, criticism, or positive reviews), contributing to group discussions, holding contests, asking for feedback or opinions, and more.
We Monitor Your Brand Across The Social Sphere
Some businesses simply rely on automation to routinely post content on social media and leave it at that. We will monitor your brand across all of your social platforms to make sure that you respond to any comments left by your audience, and identify what the common feeling about your brand is at any given time by tracking mentions. We will also pay close attention to how social media users engage with your content.
We Post Content Designed To Resonate With Your Audience
Posting content on social media is an important way to connect with your audience and to kick-start discussions. It’s also a great way to promote your website blog and new content that you’ve developed in general. We’ll make sure that the content you’re posting or sharing ) is relevant to the needs, wants, challenges, and interests of your audience. And sharing high-quality content from another creator shows your audience that you’re making a genuine attempt to provide them with content that is helpful to them.
We Always Keep Our Eyes Firmly on a Positive ROI
We understand that the number of followers you have is not an effective way to gauge the success of your social media strategy. Instead, we pay attention to metrics, such as how your followers engage with your content (shares, likes, comments, etc), how many followers are driven to your website, how many of those are converted, and more. We will use these metrics to adjust your strategy as needed to ensure a positive ROI.