Expert’s Guide To Maintaining Brand Consistency
Brand consistency might sound like a buzzword that gets thrown around more often than a beach ball at a concert,
Hey it’s Sanie, an experienced marketer with eight years of hustle in the fast-paced world of global startup companies. But guess what? I made a significant change! I’m moving to Bali for a freelance marketing gig with some awesome local businesses while enjoying the slow-living vibes!
And when I’m not grinding away at work, you’ll find me exploring the beautiful beaches of Bali and enjoying nature’s wonders. Oh, and of course, I’ll be there with my furry buddy, giving them lots of love and pats. Life doesn’t get much better than that, right?
My professional journey kicked off at various agencies. In my first two years, I worked as a PR consultant handling major companies such as Google, Uber, and Coca-Cola Indonesia. However, my curiosity for data led me to venture into the realm of local research agencies. At VA Global, I worked with the Ministry of Tourism of Indonesia, spearheading an extensive campaign called ‘Wonderful Indonesia Challenge’ on YouTube, featuring influencers from Australia and Southeast Asia, promoting 10 New Bali Destinations. Seeking fresh challenges, I transitioned to the global startup scene, dabbling in diverse projects ranging from blockchain initiatives to lifestyle e-commerce and electric bikes.
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