Joshua Ballard

Joshua Ballard

CEO & Founder

Joshua Ballard is the driving force behind Paradox Marketing’s vision and growth. 

As CEO and Founder, he balances working on the business by shaping strategy, vision, and long-term goals, while also working in the business by staying actively involved in client accounts and day-to-day operations.

Joshua ensures alignment across all teams. He fosters inter-departmental collaboration and cultivates a unified company culture that reflects Paradox Marketing’s mission of delivering exceptional results while supporting the professional growth of every team member.

Joshua’s career path in digital marketing was anything but conventional. During his seven years at university, he worked in a small Adelaide-based furniture removal business, taking on various roles. He started as a removalist, then moved into operations management, sales, and maintenance, eventually taking on responsibility for overseeing marketing.

When graduation arrived, Joshua faced a pivotal decision. He could pursue a government social work role—one that he’d spent years studying for. Or, he could follow his newfound passion for digital marketing. 

In 2015, he chose the latter. He took a leap of faith by resigning from his position and convincing his employer to become his first client. That partnership continues to this day.

Joshua thrives on complexity, systems, and strategic oversight. He specializes in:

  • Systems Thinking: Seeing the big picture and aligning every moving part toward shared goals.
  • Organizational Design: Building adaptive, resilient, and scalable team structures.
  • Strategic Leadership: Balancing vision with hands-on involvement to drive sustainable growth.

Joshua’s leadership style is rooted in respect for autonomy and trust in his team. He follows the principles of the Viable System Model, focusing on building Paradox Marketing into a resilient and adaptive organization. His vision is for Paradox to become an institution where careers thrive, clients grow, and impact extends beyond profit margins.

Joshua measures success by two core metrics: employee retention and client retention. He believes that if both are thriving, everything else falls into place. His leadership has fostered a culture where team members feel valued and clients remain confident in the agency’s direction.

Outside of work, Joshua’s world revolves around family and Muay Thai. He met his wife in a Muay Thai gym in Indonesia and now balances time between training, family adventures, and quality moments with his son. When he’s not in the gym or with family, you’ll often find him in deep conversation about life, death, and everything between.

Mantra
Being an entrepreneur is being willing to do a job that nobody else wants to do, [in order] to be able to live the rest of your life doing whatever you want to do. — Kevin Costner

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