CEO & Founder
Joshua Ballard is the driving force behind Paradox Marketing’s vision and growth.
As CEO and Founder, he balances working on the business by shaping strategy, vision, and long-term goals, while also working in the business by staying actively involved in client accounts and day-to-day operations.
Joshua ensures alignment across all teams. He fosters inter-departmental collaboration and cultivates a unified company culture that reflects Paradox Marketing’s mission of delivering exceptional results while supporting the professional growth of every team member.
Joshua’s career path in digital marketing was anything but conventional. During his seven years at university, he worked in a small Adelaide-based furniture removal business, taking on various roles. He started as a removalist, then moved into operations management, sales, and maintenance, eventually taking on responsibility for overseeing marketing.
When graduation arrived, Joshua faced a pivotal decision. He could pursue a government social work role—one that he’d spent years studying for. Or, he could follow his newfound passion for digital marketing.
In 2015, he chose the latter. He took a leap of faith by resigning from his position and convincing his employer to become his first client. That partnership continues to this day.
Joshua thrives on complexity, systems, and strategic oversight. He specializes in:
Joshua’s leadership style is rooted in respect for autonomy and trust in his team. He follows the principles of the Viable System Model, focusing on building Paradox Marketing into a resilient and adaptive organization. His vision is for Paradox to become an institution where careers thrive, clients grow, and impact extends beyond profit margins.
Joshua measures success by two core metrics: employee retention and client retention. He believes that if both are thriving, everything else falls into place. His leadership has fostered a culture where team members feel valued and clients remain confident in the agency’s direction.
Outside of work, Joshua’s world revolves around family and Muay Thai. He met his wife in a Muay Thai gym in Indonesia and now balances time between training, family adventures, and quality moments with his son. When he’s not in the gym or with family, you’ll often find him in deep conversation about life, death, and everything between.
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Wilden Justice
Content Team
I can't say enough about Joshua. He is a good boss, leader, and a friend. I'm pretty lucky that I started out this journey with him as the leader. He's pretty direct in what he wants and when he trusts someone, he really goes all in. He always believes in me that I can tackle anything that is presented in front of me. When I'm feeling not confident enough, he will be there pushing me to realize my potential. And yeah, I dig his humor. LOL.
Adele Nalugon
Frontend Developer
Joshua is an open and honest boss because he lets us know what's going on with the business and how the company was doing. He is dedicated to his work which is a positive example for all of us. He also appreciates our work and gives feedback and advice that gives us an opportunity to be better in our professional growth.
Renz Samaniego
Senior Web Developer
He is very considerate, professional and always teaches us new ways to improve ourselves. The most amazing boss ever. :)
Abigail Albino
Content Team
Joshua is very sincere about his employees, and he truly cares for them. He makes sure that our Content Team is always updated and empowered through our weekly workshops.
Jennifer Manpatilan
Operations Manager
I’ve always been lucky with my employers and Joshua is not an exemption. He is very considerate and professional and most of all he is very humble. He trusts our judgment.
Saras Syifa
Account Manager
Joshua is a true team leader. He spends the time and actually enjoys to work with us and show us cool feature, softwares, and other tools. He makes both clients and team members feel at ease, no matter the crisis. Joshua is always busy and yet always available, truly a paradox.
Shella Ruelan
SEO Manager
Joshua started out as a boss who has become a mentor to this day. He has an inexplicable faith in me, for which I am always grateful. He has a brilliant mind which I always marvel about, an incomparable work ethic I can only hope to match, and a passion for Paradox and his team. I hope to help him achieve his vision of the future – for Paradox and everything else that grows from it.
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