Systems Archetype 1: Reinforcing Loop Within Search Engine Optimization, as relating to the accrual of PageRank. The Google search engine
Hello! I’m Shella Ruelan, the SEO Manager at Paradox Marketing. I lead a small but competent team of Content Strategists, who motivate me to become even more driven than I already am, and direct tasks toward the Design and Development teams as needed.
I find SEO fascinating, I think this is why I’ve come to fully embrace it even coming from a background that’s entirely unrelated: Accountancy. I thoroughly enjoy sharing what I know about it to my team (or anyone who’s interested to learn about it, really).
I know there is so much more that I can learn from this industry – which is precisely the reason I can never get enough of it. 🙂
Outside of work, I am a mom of two and a wife. As short as that statement is, what it involves is the opposite. That part of my life (both exhausting and rewarding) is what allows me to work with passion and commitment.
I worked as an Accounting staff for an export manufacturing company for over a decade. What kept me there that long was not the work (nor the pay), but the colleagues I consider as family to this day. Eventually, discontent from the daily grind won out and I resigned.
For several years within that time, I had always wondered about freelancing. After a one-year hiatus, I started applying for work-from-home jobs. In December 2018, Joshua took a chance on me, taking me on as VA/Content Marketer, even knowing I had no related experience, except that maybe I was pretty decent with the written word.
Joshua trained me himself, eventually promoting me as a Content Strategist. I’ve since then mimicked his method in teaching my team what I know. I did take a break from Paradox after two years, to spread my wings so to speak. Briefly, I practiced SEO for other companies and several affiliate sites, and even working for Miles Beckler.
Several months after I left, Joshua gave me an irresistible offer to come back, and I did. My time away always felt like I was floundering in deep water, trying to assimilate in vain. As short as that time was, it’s remarkable to me how coming back felt like coming home.
Shella is a great asset as an SEO Manager. She knows SEO really well and has great strategies under her sleeve. She is always there to help the team, and has a lot of amazing input for our projects.
Content Team | Paradox Marketing
Shella has been a pleasant guide throughout my journey in content SEO. She is very detailed oriented and it helps the delivery of the content team immensely. She is very patient and kind, she nourishes everyone in the content team. Shella only helps people become better and I’m super thrilled to be working with Shella every day.
Account Manager | Paradox Marketing
Content Team | Pradox Marketing
I like to think of myself as an investor in people. When I see something special in someone I will do whatever it takes to keep them in my business, even if that means watching them take a sabbatical or working somewhere else. Managing to get Shella to come back has been one of the major milestones of my career. Shella’s combination of raw talent, natural curiosity and desire to do a good job are an inspiration to me, and stand as a pinnacle for what a remote team member should be.
Managing Partner | Paradox Marketing