Chief Technology Officer
Deepak leads the technological vision at Paradox Marketing, ensuring every solution aligns with the company’s growth roadmap. As CTO, he drives product management, strategic planning, and engineering leadership, designing scalable systems that empower both clients and internal teams.
His work spans everything from defining the technology stack to overseeing MVP development, managing vendor relationships, and maintaining cybersecurity standards. But at the core of his approach is a simple philosophy: technology should be practical, scalable, and built with the end user in mind.
With over 15 years of experience in technology leadership and software development, Deepak has made a significant impact across industries like e-commerce, retail, banking, media, healthcare, and IoT. He has a track record of solving complex challenges—whether it’s developing India’s first cloud-enabled OS, MICROS, or leading the Phylsis mobile app project for the country of The Philippines, reaching 115 million users.
Before joining Paradox Marketing, Deepak successfully built and exited three startups and one scale-up. He also served as Head of Engineering at Mash Brands, launching a B2B SaaS platform adopted by industry giants like Netflix and DBS Bank. As the founder of Pupa Clic Technologies, he delivered over 460 bespoke digital solutions worldwide.
Deepak combines hands-on technical skills with a strategic leadership mindset. His specialties include:
Deepak believes that great technology is the result of great teamwork. He fosters a culture of continuous learning and innovation, ensuring teams have both the structure and creative freedom to build meaningful solutions. His vision is to position Paradox Marketing as a leader in data-driven, tech-enabled marketing solutions, helping clients scale through technology that actually works for them.
Deepak’s curiosity for technology extends into his personal life—he’s always tinkering with IoT projects in his free time. When he’s not coding, you can find him playing basketball, exploring nature, or spending time with his pet Mini Lop rabbit, Bobo, who serves as a daily reminder to stay curious and appreciate the simple things.
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