Chief Operating Officer
As COO of Paradox Marketing, Aiden is passionate about building effective systems that serve both Paradox’s clients and employees. His role focuses on refining processes, developing talented teams, and ensuring the delivery of technically sound solutions across every project.
He believes strongly that when teams thrive, clients see better results, which is why he’s made workplace culture and employee well-being central to his operational strategies.
Aiden has been working in management roles across various technical fields since 2016. The fast-changing and often chaotic nature of the tech industry has given him a strong focus on documentation and procedures, in a (sometimes vain) effort to bring simplicity to an otherwise complicated field.
He started as a systems engineer at an Adelaide IT firm, working his way through different roles before eventually stepping into leadership. But the COVID-19 period was a turning point. Like many others, Aiden struggled with burnout and knew he needed a change. That search for better balance led him to Paradox Marketing in 2022, where he quickly found his place.
Aiden’s approach combines technical knowledge with people-first leadership. His deep understanding of the Paradox Marketing team allows him to identify and implement what each person needs to perform at their best. He specializes in:
Aiden leads by listening first and speaking last. He values collaboration, encourages decision-making autonomy, and ensures every perspective is considered before taking action. His vision for Paradox Marketing revolves around sustainable growth, operational excellence, and a thriving team environment.
When Aiden started at Paradox, he gravitated towards CRM system work and quickly became proficient. After six months, he established a new business department at Paradox Marketing, focused entirely on providing these services to clients.
Aiden is now working to expand the Paradox Marketing service even further by offering managed IT services, and business IT compliance in the US healthcare industry.
Aiden has a deep love for traveling and exploring the natural world. Anything that gets him closer to being immersed in nature is high on his list of weekend activities.
Aiden is very into downhill mountain biking and has been on several overseas trips just to find amazing new places to ride, New Zealand being a highlight!
Aiden has a strong interest in motorbikes and has been on several long solo trips across Southeast Asia, carrying only what he could fit on his bike. Along the way, he has become conversational in Vietnamese.
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