Founder & Chief Revenue Officer
Aaron Mandelbaum is a recognized leader in healthcare marketing and demand generation. As Founder and CRO of Paradox Marketing, Aaron leverages proprietary systems he has developed to empower businesses to generate highly qualified leads while consistently reducing costs. Known for his innovative strategies, he ranks among the top professional services marketers for metrics such as lead generation and marketing-generated pipeline.
Aaron’s leadership experience includes his role as Vice President of Marketing & Sales at a healthcare consulting company, where he drove 16 consecutive months of marketing database growth through inbound marketing and tighter sales alignment.
A certified inbound marketing expert, he holds multiple HubSpot certifications, including HubSpot Software Specialist, Inbound Marketing Specialist, COS Specialist, and Certified HubSpot Partner – Platinum. His expertise has led to speaking engagements across the U.S., including Puerto Rico, where he helps businesses refine their marketing strategies.
Beyond execution, Aaron is committed to making inbound marketing more accessible. Through his work, he continues to provide practical insights that drive real business growth.
Aaron’s expertise lies in blending strategic leadership with data-driven decision-making. He specializes in:
Aaron’s leadership approach emphasizes innovation, alignment, and measurable outcomes. He is passionate about fostering strong collaboration between sales and marketing teams to achieve consistent, scalable growth. His vision is to enable businesses to maximize their marketing potential while maintaining efficiency and cost-effectiveness.
Aaron’s contributions to the field have earned him recognition from industry leaders. Dharmesh Shah, Co-Founder & CTO of HubSpot, states, “Aaron has been a long-time passionate advocate & supporter of the inbound movement and understands the power and potential of this new approach to growth.” Brian Halligan, Co-Founder of HubSpot, adds, “He’s a guy you want in your corner as you look to grow your business.”
Outside of work, you’ll most likely find Aaron on the golf course, perfecting his swing and enjoying the challenge of the game. He’s also a longtime sports card collector—a passion he’s nurtured for nearly 40 years, and he’s always on the lookout for unique additions to his collection. He loves staying active, and is dedicated to fitness and nutrition, constantly exploring ways to improve performance and overall well-being. And, whenever he gets the chance, he loves to unwind by the ocean—there’s nothing quite like the beach to recharge and reset!
Partner with a team dedicated to your success. Our experts bring deep industry knowledge, innovative strategies, and a commitment to delivering results that matter. Whether you're looking to optimize your processes, grow your business, or implement cutting-edge solutions, we're here to collaborate every step of the way.
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Victoria Aviles
Customer Reference Marketing
I consider Aaron to be an inbound marketing expert and one of HubSpot's elite customers. Through our work together I've seen him bring that expertise to clients who want to successfully grow their businesses. His passion, strong work ethic and high standards will help any business to achieve their goals. It is without hesitation that I recommend Aaron's new venture - SMB Advisors - if you want to see measurable bottom line results with your inbound marketing efforts.
Kelly Palmer
Marketing Project Manager
While working with Aaron & SMB Advisors, and the great overall experience that it was, there was one phone call in particular that really stood out and displayed Aaron's ability to not only 'do the work,' but also teach and educate, so that I could enhance my skills as well. On this specific phone call, Aaron was showing me the work he had done in our Salesforce.com & HubSpot integration to align our sales and marketing lead management processes, and I can honestly say that I learned more with Aaron in those 60 minutes than I have in the past 60 days regarding Salesforce.com and HubSpot.
Catyn Piver
Senior Customer Success Manager
Aaron was a fantastic client to have worked with during his time at Harmony Healthcare. He demonstrated a passion for inbound marketing, and thrived in learning more about the processes and the industry. During our time together, he offered valuable insights, and challenged me on several occasions to be a better HubSpot employee. I am thrilled to see Aaron breaking off into the world of inbound. I have no doubt he will be a force to be reckoned with as a valued HubSpot partner.
Sarah Bedrick
HubSpot Certifications Program Leader
From the first time I met Aaron, I knew he was a passionate marketing rockstar. He understands business, he understands people and he understands inbound - a modern day triple threat. There are a few people that you meet in life that you know deep down they're going to do incredible things - Aaron has always been one of those people as his kindness and charisma are always as top-notch as his passion for business is.
John Ciarlone
Vice President Sales & Marketing
I've known Aaron for almost 5 years since first meeting at Inbound 2013. Now as a client of his, I can say first hand, that he is the consummate professional. He has delivered to me a substantial amount of work across the entire spectrum of the Inbound Marketing Methodology and I have been nothing less than thrilled with the results and all that he brings to the table. I would recommend Aaron & SMB Advisors to anyone looking for more than just a “cookie cutter” solution; his expertise spans the entire marketing and sales funnel and is backed by an analytical approach to delivering data driven results. I feel very comfortable knowing that Aaron is on my team and is my eyes and ears to all things Inbound.
Joshua Ballard
Managing Partner
Aaron is a brother to me. He brings balance to who I am as a person and as a business leader. Having him transition from being our loudest client, to my partner has been one of the most spectacular journeys of my life thus far. He often jokes that I help people see the forest through the trees, the counter point to this is that he is the one that stops me smashing my head on a tree whilst sprinting for the forest.
Saras Syifa
Account Manager
Aaron is extremely efficient. He gets to the points and makes online communication easy!
Shella Ruelan
SEO Manager
Aaron is, by far, one of the most authentic people I’ve ever met in my life (although only virtually). I have only worked with him in a handful of projects, thus far, but I’ve always thought of him as an upstanding guy who’s more than excellent in what he does. I look forward to collaborating with him more in the future.
Dharmesh Shah
Co-Founder & CTO
Aaron has been a long-time passionate advocate & supporter of the inbound movement and he understands the power and the potential of this new approach to growth. We look forward to he and his company continuing to help organizations grow with an inbound approach.
Brian Halligan
CEO & Co-Founder
Aaron was an early adopter of doing things in an inbound way and he’s since built a company that people trust. He’s a guy you want in your corner as you look to grow your business.
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