Privacy Policy of paradoxmarketing.io

Effective Date: January 2025

Paradox Marketing (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website https://paradoxmarketing.io (“Site”) or engage with our services.

Owner and Data Controller

Paradox Marketing
Unit 15, 25 McMahon Road, Morphett Vale SA 5162

Email: [email protected]

Types of Data Collected

We may collect the following types of personal data, either directly from you or automatically via third-party tools:

  • Full Name
  • Email Address
  • Phone Number
  • Location Data (e.g. City, Country)
  • Device and Browser Information
  • Usage Data (e.g. pages visited, time spent, interactions)
  • Tracking Data via cookies, pixels, and analytics tools

Personal Data may be freely provided by the User (e.g., via contact forms), or, in the case of usage data, collected automatically when using the Site.

You are responsible for the accuracy of any data you provide and for securing your own access to communication devices and email accounts.

SMS Consent and Communication

If you provide your phone number and opt in, you consent to receive SMS and voice communications from Paradox Marketing related to:

  • Discovery calls or strategy sessions
  • Follow-up on form submissions or service inquiries
  • Reminders or alerts about available services
  • Occasional marketing offers (if you’ve opted in)

You may opt out at any time by replying “STOP” to any message. Message frequency may vary. Message and data rates may apply depending on your carrier.

Important: Your SMS consent data (opt-in and phone number) will never be sold, shared, or disclosed to third parties or affiliates for marketing purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

Use of Personal Data

We use your information for the following purposes:

  • To provide, operate, and improve our website and services
  • To respond to inquiries or customer service requests
  • To send transactional or marketing communications (if opted-in)
  • To analyze trends and track engagement (via analytics tools)
  • To comply with legal obligations

Legal Basis for Processing

We process your personal data in accordance with applicable privacy laws under the following lawful bases:

  • Your consent (e.g., for email/SMS communications)
  • Performance of a contract (e.g., service delivery)
  • Legal obligations
  • Legitimate interests (e.g., to improve our services and user experience)

Data Retention

We retain your data only as long as necessary for the purposes set out in this Privacy Policy, or as required by law. SMS opt-in records may be retained for compliance purposes.

Detailed Information on the Processing of Personal Data

Advertising

This service allows User Data to be used for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on User interests. Not all Personal Data is used for this purpose. Information and conditions of use are detailed below.

Some services listed below may use Trackers to identify users, perform behavioral retargeting (displaying ads tailored to the user’s interests and behavior), or measure the performance of ads. For more information, please check the privacy policies of the relevant services.

Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by these services, Users can learn more about generally opting out of interest-based advertising in the dedicated section “How to opt-out of interest-based advertising” in this document.

  • Meta Ads Conversion Tracking (Meta Pixel) (Meta Platforms, Inc.): Meta ads conversion tracking (Meta Pixel) is an analytics service provided by Meta Platforms, Inc. It connects data from the Meta Audience Network with actions performed on this website. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram, and Meta Audience Network.
    • Personal Data Processed: Trackers; Usage Data.
    • Place of Processing: United States – Privacy Policy – Opt out.
  • Microsoft Advertising (Microsoft Corporation): Microsoft Advertising is an advertising service provided by Microsoft Corporation.
    • Personal Data Processed: Trackers; Usage Data.
    • Place of Processing: United States – Privacy Policy – Opt Out.
  • Google Ads Conversion Tracking (Google LLC): Google Ads conversion tracking is an analytics service provided by Google LLC. It connects data from the Google Ads advertising network with actions performed on this website.

Analytics

The services listed below enable Paradox Marketing to monitor and analyze web traffic, which helps in tracking user behavior for improving user experience and services.

  • HubSpot Analytics (HubSpot, Inc.): HubSpot Analytics is provided by HubSpot, Inc. This service processes personal data such as trackers and usage data to help understand and optimize user engagement.
    • Personal Data processed: Trackers; Usage Data.
    • Place of processing: United States – Privacy Policy.
  • Google Analytics 4 (Google LLC): Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). This service collects data to track and examine website usage, preparing reports on its activities and sharing them with other Google services. In Google Analytics 4, IP addresses are used at collection time and then discarded before data is logged in any data center or server.

Tag Management

Tag management services help the owner to manage tags or scripts on this website in a centralized fashion. This results in users’ data flowing through these services, potentially leading to the retention of this data.

  • Google Tag Manager (Google LLC): Google Tag Manager is a tag management service provided by Google LLC.

How We Protect Your Data

We take data security seriously and implement appropriate technical and organizational safeguards to protect your personal information from unauthorized access, misuse, or disclosure.

Your Rights

Depending on your location, you may have rights to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete information
  • Request deletion of your personal data
  • Object to or restrict certain processing
  • Withdraw consent at any time

To exercise these rights, please contact us at [email protected].

Cookies and Tracking

We use cookies and similar tracking tools to enhance your browsing experience and measure website performance. By using this Site, you consent to the use of these tools as described in our Cookie Policy.

International Data Transfers

If you are located outside Australia, please note that your data may be transferred to and processed in countries that may not provide the same level of data protection as your home country.

Policy Updates

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Effective Date.” Continued use of the Site indicates acceptance of the revised policy.

Contact Us

For questions or concerns about this Privacy Policy or our data practices, contact:Paradox Marketing
Email: [email protected]
Website: https://paradoxmarketing.io