# Paradox Marketing > Have Our Team Become YOUR Team --- ## Pages - [Homepage 2025 v2](https://paradoxmarketing.io/): We have the skills, technology, and talent needed for a modern marketing department to not only hit your KPIs but crush them. Engage with us today! - [Terms and Conditions for Paradox Marketing](https://paradoxmarketing.io/terms-of-use/): Effective Date: January 2025 1. Introduction Welcome to Paradox Marketing. By accessing or using our website (https://paradoxmarketing. io/) and services,... - [Book a call with Joshua Ballard - CEO and Founder of Paradox Marketing](https://paradoxmarketing.io/joshuaballard/): - [Our Team - New](https://paradoxmarketing.io/our-team/): - [Homepage2025](https://paradoxmarketing.io/homepage2025/): We have the skills, technology, and talent needed for a modern marketing department to not only hit your KPIs but crush them. Engage with us today! - [Pricing](https://paradoxmarketing.io/pricing/): - [Discovery Call](https://paradoxmarketing.io/discovery-call/): Discovery Call with Aaron Mandelbaum - [HubSpot Gold Partner Announcement](https://paradoxmarketing.io/hubspot-gold-partner-announcement/): - [Stories](https://paradoxmarketing.io/stories/): Take a walk down memory lane with us as we highlight some of the most pivotal moments of our history. - [Portfolios](https://paradoxmarketing.io/our-portfolio/): OUR WORK Browse the projects below to see our work with other clients! - [Contact Us](https://paradoxmarketing.io/industries/contact-us/): We Can Help With Your Industry-Specific Needs Learn How Paradox Marketing Can Help Paradox Marketing develops custom marketing solutions for... - [Ontraport Experts Insight](https://paradoxmarketing.io/capabilities/ontraport-experts/insights/): Our ontraport Expert Insight - [CRM Strategy Insights](https://paradoxmarketing.io/capabilities/crm-strategy/insights/): Our CRM Strategy Insights - [Search Engine Optimization Insights](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/): Our Search Engine Optimization Insights - [Customer Marketing Insights](https://paradoxmarketing.io/capabilities/customer-marketing/insights/): Our Customer Marketing Insights - [Demand Generation Insights](https://paradoxmarketing.io/capabilities/demand-generation/insights/): Our Demand Generation Insights - [Digital Brand Development Insights](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/): Our Digital Brand Development Insights - [HubSpot Experts Insights](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/): Our HubSpot Experts Insights - [Sales and Marketing Integration Insights](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/): Our Sales and Marketing Integration Insights - [Knowledge Management Insights](https://paradoxmarketing.io/capabilities/knowledge-management/insights/): Our Knowledge Management Insights - [Engage Us](https://paradoxmarketing.io/engage-us/): Engage Us We have a large pool of clients who use us only when they need us, single projects when... - [Content Marketing Insights](https://paradoxmarketing.io/capabilities/content-marketing/insights/): Our Content Marketing Insights - [Contact Us](https://paradoxmarketing.io/contact-us/): Contact Us Paradox Marketing LLC Headquartered in 5505 Fairway Park Dr Apt 203 Boynton Beach FL 33437-1716 Call: 978-896-0091 Paradox... - [Case Studies](https://paradoxmarketing.io/case-studies/): - [Internships](https://paradoxmarketing.io/internships/): Looking for an Internship? We don’t always bring on interns, but when we do we really prioritize your learning over... - [Marketing Consultant Adelaide](https://paradoxmarketing.io/marketing-consultant-adelaide/): Marketing Consultant Adelaide Our founder Joshua Ballard recently had to move back home to Adelaide due to the Covid-19 Pandemic.... - [Retain Us](https://paradoxmarketing.io/retain-us/): What is your Monthly budget? Frequently asked questions What Plugins Do You Use? This is all dependant on your existing... - [Blog](https://paradoxmarketing.io/blog/): - [Paradox Marketing - Your Marketing Department](https://paradoxmarketing.io/): We Make Marketing Departments: Simpler More Efficient Faster More Secure Grow Bigger Profitable Hit Their KPI’s Augment your marketing department or build one from the... - [Privacy Policy of paradoxmarketing.io](https://paradoxmarketing.io/privacy-policy/): Effective Date: January 2025 Paradox Marketing (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains... --- ## Posts - [Market Joust](https://paradoxmarketing.io/market-joust/): See more about how an idea mixed with a general geeky imagination can be applied to the topic of A/B testing and human resources. Enjoy! - [SMB Advisors and Paradox Marketing Merger](https://paradoxmarketing.io/smb-advisors-and-paradox-marketing-merger/): SMB Advisors and Paradox Marketing have merged forces, and joined under one roof. --- ## Capabilities - [CRM Customization CHECKING](https://paradoxmarketing.io/capabilities/crm-strategy/customization-copy/): A CRM helps you organize data within your organization, improving your marketing and sales efforts. Customize your CRM to tailor its features to your needs - [YouTube SEO Services](https://paradoxmarketing.io/capabilities/search-engine-optimization/youtube-seo-services/): Elevate the visibility of your videos on YouTube through our robust SEO services. Then witness your content's search ranking soar to new heights! - [WordPress Post Vs. Page](https://paradoxmarketing.io/capabilities/digital-brand-development/wordpress-post-vs-page/): In general, there are two ways to deliver information to visitors: through pages and posts. Learn about their differences and how you can use them! - [Website Resources](https://paradoxmarketing.io/capabilities/content-marketing/website-resources/): A resource page can include ebooks, white papers, and templates. This content marketing strategy is a great source of leads. - [Website Redesign](https://paradoxmarketing.io/capabilities/digital-brand-development/website-design-development/redesigns/): Knowing why and when to do a website redesign is one thing, knowing how to approach and execute a website redesign is a different matter. Let us help! - [Website Content Upgrades](https://paradoxmarketing.io/capabilities/content-marketing/website-content-upgrades/): Upgrading your website’s existing content can go a long way towards increasing your exposure on Google’s search engine. - [Website Design & Development](https://paradoxmarketing.io/capabilities/digital-brand-development/website-design-development/): The design of your website is often a deciding factor behind visitors' initial purchasing decisions! We can offer top quality website design services - [Webinars](https://paradoxmarketing.io/capabilities/content-marketing/webinars/): The objective of a webinar is to provide an audience with remote access to an in-depth presentation on a specific topic or subject, showcasing expertise. - [Traffic Generation Services - Demand Generation](https://paradoxmarketing.io/capabilities/demand-generation/traffic-generation/): The success of your inbound marketing strategy depends on people finding you, therefore one of the key aspects of your strategy is traffic generation. - [Technical SEO Optimization](https://paradoxmarketing.io/capabilities/search-engine-optimization/technical-optimization/): Technical SEO is a process to optimize the website to make it as easy as possible for Google to crawl and index the pages. Let set you up for success - [Social Media Marketing Services](https://paradoxmarketing.io/capabilities/digital-brand-development/social-media-marketing-services/): It’s easy to overlook the role that social media plays in bringing your brand to life. Learn more about our social media marketing services. - [Search Engine Optimization](https://paradoxmarketing.io/capabilities/search-engine-optimization/): SEO is vital in today’s world of competing online businesses. Ensuring that you stay visible is crucial! Contact us for SEO consulting services. - [Sales Enablement](https://paradoxmarketing.io/capabilities/sales-marketing-integration/sales-enablement/): The goal of sales enablement is to improve customer engagement. This is done by providing your sales team with resources that the customer will find useful - [Reputation Management](https://paradoxmarketing.io/capabilities/digital-brand-development/reputation-management/): Your company’s online reputation follows you around since everything is indexed. It’s why reputation management is so critical to your online success. - [Process Implementation](https://paradoxmarketing.io/capabilities/knowledge-management/process-implementation/): The success of marketing and sales efforts relies on processes that provide your teams with clear direction, minimize mistakes, and improve productivity. - [Referral Marketing - Customer Marketing](https://paradoxmarketing.io/capabilities/customer-marketing/referral-marketing/): Customer referrals are a valuable source of leads. Motivate your customers to provide high-quality referrals by implementing a customer referral program - [TikTok Ads](https://paradoxmarketing.io/capabilities/paid-advertising/tiktok-ads/): From understanding the TikTok Ads landscape to crafting targeted campaigns, Paradox Marketing provides strategies that will elevate your business. - [Snapchat Ads](https://paradoxmarketing.io/capabilities/paid-advertising/snapchat-ads/): Discover everything you need about Snapchat Ads with Paradox Marketing. Explore the insights that will propel your brand to new heights. - [Pinterest Ads](https://paradoxmarketing.io/capabilities/paid-advertising/pinterest-ads/): Unlock the potential of Pinterest advertising for your business with Paradox experts. Learn how we drive positive results for your campaigns. - [LinkedIn Ads](https://paradoxmarketing.io/capabilities/paid-advertising/linkedin-ads/): Looking to advertise on LinkedIn? Paradox can help! Discover new business opportunities with targeted ads on the world's largest professional network. - [Google Ads](https://paradoxmarketing.io/capabilities/paid-advertising/google-ads/): If you’re looking for a Google Ads Consultant who can deliver results, contact us today! - [Facebook Ads](https://paradoxmarketing.io/capabilities/paid-advertising/facebook-ads/): Want to reach more customers and increase your business growth? Leverage the power of Facebook Ads to target your audience and boost your sales. - [Bing Ads](https://paradoxmarketing.io/capabilities/paid-advertising/bing-ads/): Elevate your business with us—specialists in driving results beyond clicks. Unlock Bing Ads' full potential and propel your brand to new heights with us. - [Ontraport Experts](https://paradoxmarketing.io/capabilities/ontraport-experts/): Boost your business with solutions from Paradox Marketing, delivered by our Ontraport experts. We help drive business growth and streamline processes. - [New Websites](https://paradoxmarketing.io/capabilities/digital-brand-development/website-design-development/new-builds/): Building a new website from scratch can help you tailor your website to your specific goals and needs as well as those of your target audience. - [Marketing Automation](https://paradoxmarketing.io/capabilities/sales-marketing-integration/marketing-automation/): As your CRM grows, using a marketing automation service becomes a must. Our team is results-driven and prepared to go out of our way to help your business. Contact us today! - [Local SEO](https://paradoxmarketing.io/capabilities/search-engine-optimization/local-seo/): Local SEO targeting is an SEO-based strategy that focuses on attracting customers in specific geo-locations - [Link Building](https://paradoxmarketing.io/capabilities/search-engine-optimization/link-building/): Without a link building strategy, your content won’t attract nearly as many readers as it could. Let us show you our link building capabilities - [Lead Management Process Design](https://paradoxmarketing.io/capabilities/demand-generation/lead-management-process-design/): Lead management process design will help define your sales and marketing funnel and the actions required of sales and marketing at each stage. - [Lead Generation](https://paradoxmarketing.io/capabilities/demand-generation/lead-generation/): Great lead generation starts with knowing your targeted buyer personas. If you can’t define your target audience, you'll have difficulty attracting leads - [Keyword Research](https://paradoxmarketing.io/capabilities/search-engine-optimization/keyword-research/): Without keyword research, you will have a difficult time optimizing your website content for SEO, which will limit the amount of website traffic. - [Inbound Sales Consultants](https://paradoxmarketing.io/capabilities/hubspot-experts/inbound-sales-consultants/): Inbound sales are achieved through the positioning of your brand to be found by your target audience and through the nurturing of your leads. - [Inbound Marketing Consultants](https://paradoxmarketing.io/capabilities/hubspot-experts/inbound-marketing-consultants/): Inbound marketing is a strategy that incorporates tactics from SEO to content marketing to website optimization to help achieve marketing and sales goals. - [Implementation](https://paradoxmarketing.io/capabilities/crm-strategy/implementation/): Having a CRM implementation partner that can identify your organization’s needs and find the most suitable options to address them can be highly beneficial - [Hubspot Sales Onboarding](https://paradoxmarketing.io/capabilities/hubspot-experts/hubspot-sales-onboarding/): HubSpot Sales Hub can significantly boost your sales processes. Let Paradox Marketing assist you in optimizing your onboarding experience. - [HubSpot Marketing Hub Onboarding](https://paradoxmarketing.io/capabilities/hubspot-experts/hubspot-marketing-onboarding/): - [HubSpot & SalesForce Integration](https://paradoxmarketing.io/capabilities/hubspot-experts/hubspot-salesforce-crm-software-integration/): We can help integrate your HubSpot CMS and Salesforce CRM to maximize the full potential of both systems. - [Growth Driven Website Designers](https://paradoxmarketing.io/capabilities/hubspot-experts/growth-driven-design/): The best desgin is the design that is driven by growth. That way, what is designed doesn't just there to be there, they are functional. - [Funnel Management - Sales & Marketing Integration](https://paradoxmarketing.io/capabilities/sales-marketing-integration/funnel-management/): The marketing and sales funnels should address the three stages of a prospect’s buyer’s journey: the awareness, consideration, and decision stages. - [Expert Dermatology Marketing](https://paradoxmarketing.io/capabilities/sales-marketing-integration/expert-dermatology-marketing/): Maximize your practice with expert dermatology marketing. Paradox Marketing ensures HIPAA compliance, can drive patient growth, and boosts profitability. - [Email Marketing Services - Sales & Marketing Integration](https://paradoxmarketing.io/capabilities/sales-marketing-integration/email-marketing/): Email Marketing has the potential to revolutionize your business, improve engagement and increase conversions. Contact our email marketing consultants today to find out how we can help! - [Data Driven Decision Making](https://paradoxmarketing.io/capabilities/knowledge-management/data-driven-decision-making/): Data-driven decision making can promote your company’s growth. It's worth the effort to implement a data collection, analysis, and visualization process. - [Data Analytics](https://paradoxmarketing.io/capabilities/knowledge-management/data-analytics/): Data analytics can guide decision making to improve the results of your sales and marketing strategies and help your efforts become more cost-effective. - [Dashboards & Reporting](https://paradoxmarketing.io/capabilities/crm-strategy/dashboards-reporting/): Dashboards and reports allow you to customize what key performance indicators (KPIs) to display and display them in a way that is easy to understand. - [Customer Satisfaction](https://paradoxmarketing.io/capabilities/customer-marketing/customer-satisfaction/): Positive customer experience is essential to retaining customers. Improving customer satisfaction will help to improve customer retention. - [Custom Job Aids - Sales & Marketing Integration](https://paradoxmarketing.io/capabilities/sales-marketing-integration/custom-job-aids/): Sales job aids can help solve a unique problem or help adapt to a new change that has occurred. Marketing job aids can help with content creation - [Cross Sell & Upsell](https://paradoxmarketing.io/capabilities/customer-marketing/cross-sell-upsell/): Cross-selling and upselling are sales methods used to increase revenue on top of a purchase a customer is about to make or have made in the past. - [CRM Customization](https://paradoxmarketing.io/capabilities/crm-strategy/customization/): A CRM helps you organize data within your organization, improving your marketing and sales efforts. Customize your CRM to tailor its features to your needs - [CRM Data Hygiene](https://paradoxmarketing.io/capabilities/crm-strategy/data-hygiene/): Data hygiene is the process of cleaning the data being collected and organized in your CRM to make sure that it is accurate and up-to-date. - [Conversion Rate Optimization Consulting Services](https://paradoxmarketing.io/capabilities/demand-generation/conversion-rate-optimization/): Conversion rate optimization not only aims to improve the rate of conversion but also to enhance the level of engagement a website visitor. - [Contextual Analysis](https://paradoxmarketing.io/capabilities/search-engine-optimization/contextual-optimization/): A great SEO strategy understands the importance of integrating SEO efforts to support an overall marketing strategy, also known as contextual optimization. - [Competitive Research](https://paradoxmarketing.io/capabilities/knowledge-management/competitive-research/): Competitive research allows you to figure out how other businesses are setting and adapting their marketing and sales strategies over time. - [Competitive Analysis](https://paradoxmarketing.io/capabilities/search-engine-optimization/competitive-analysis/): An SEO based competitive analysis for your business is about more than just seeing what everyone else is doing. - [Case Studies](https://paradoxmarketing.io/capabilities/content-marketing/case-studies/): A content marketing strategy requires different types of content such as case studies. A case study allows you to focus on a specific area of business. - [Buyer's Journey](https://paradoxmarketing.io/capabilities/sales-marketing-integration/buyers-journey/): The buyer’s journey refers to the different steps that a buyer takes once they realize they have a challenge or need. - [Buyer Persona Development](https://paradoxmarketing.io/capabilities/content-marketing/buyer-persona-development/): Developing your buyer personas will give everyone in your organization a better understanding of the types of customers you’re both serving and seeking, - [Blog Article Writing](https://paradoxmarketing.io/capabilities/content-marketing/blog-article-writing/): Writing blogs is not everyone's forte, which is why we use rock solid processes to take the tedium out of this vital marketing effort! - [Paid Advertising](https://paradoxmarketing.io/capabilities/paid-advertising/): Boost your business with expert marketing strategies. Maximize your online reach and drive results with Paradox Marketing's paid advertising services. - [Digital Brand Development](https://paradoxmarketing.io/capabilities/digital-brand-development/): Digital brand development includes increasing brand exposure, improving brand reputation, establishing brand authority, and solidifying brand identity. - [HubSpot Experts](https://paradoxmarketing.io/capabilities/hubspot-experts/): We have consulting services fit for all levels of HubSpot users that incorporate elements of Sales, Marketing & Branding. Let us help you achieve goals - [Knowledge Management](https://paradoxmarketing.io/capabilities/knowledge-management/): A knowledge management strategy can reduce costs, improve revenue, and position marketing and sales efforts to successfully handle issues they may face. - [Sales & Marketing Integration](https://paradoxmarketing.io/capabilities/sales-marketing-integration/): For smooth communication between departments, it is essential that sales and marketing are integrated. - [CRM Strategy](https://paradoxmarketing.io/capabilities/crm-strategy/): Discover expert CRM Strategy services at Paradox Marketing. Elevate your inbound strategy with our tailored content creation. - [Customer Marketing](https://paradoxmarketing.io/capabilities/customer-marketing/): Customer marketing at its core is a simple concept - it is a strategy that focuses on marketing to existing customers familiar with your brand. - [Demand Generation](https://paradoxmarketing.io/capabilities/demand-generation/): A demand generation strategy uses marketing tactics to spread awareness of your business and to generate interest in your offerings. - [Chatbot Development Services - Demand Generation](https://paradoxmarketing.io/capabilities/demand-generation/chatbot-development/): Chatbots can be incredibly beneficial for engaging visitors on your website and helping provide basic information and guidance. - [Content Marketing](https://paradoxmarketing.io/capabilities/content-marketing/): Discover expert content marketing services at Paradox Marketing. Elevate your inbound strategy with our tailored content creation. --- ## Careers - [PPC Specialist](https://paradoxmarketing.io/careers/ppc-specialist/): - [CRM Specialist](https://paradoxmarketing.io/careers/crm-specialist/): We are looking for a CRM specialist to help with our growing portfolio of Salesforce, Hubspot and Ontraport work. --- ## People - [Deepak Joseph](https://paradoxmarketing.io/team-member/deepak/): Deepak delivers innovative tech solutions at Paradox Marketing with expertise in scalable systems, engineering leadership, and digital strategy. - [Aiden Pearce](https://paradoxmarketing.io/team-member/aiden/): Aiden Pearce drives operations at Paradox Marketing through team empowerment, scalable systems, and CRM architecture expertise. - [Joshua Ballard](https://paradoxmarketing.io/team-member/joshua/): Joshua Ballard leads Paradox Marketing with a vision for sustainable growth, strategic leadership, and a commitment to long-term success. - [Aaron Mandelbaum](https://paradoxmarketing.io/team-member/aaron/): Aaron Mandelbaum drives inbound marketing, lead generation, and strategic growth, delivering measurable results at Paradox Marketing. --- ## Testimonials - [Shella Ruelan testimonial to Riznie](https://paradoxmarketing.io/testimonials/shella-ruelan-testimonial-to-riznie/): Shella Ruelan testimonial to Riznie - [Shella Ruelan testimonial to Stella](https://paradoxmarketing.io/testimonials/shella-ruelan-testimonial-to-stella/): Shella Ruelan testimonial to Stella - [Shella Ruelan testimonial to Andrea](https://paradoxmarketing.io/testimonials/shella-ruelan-testimonial-to-andrea/): Shella Ruelan testimonial to Andrea - [Wilden Justice testimonial to Joshua](https://paradoxmarketing.io/testimonials/wilden-justice-testimonial-to-joshua/): Wilden Justice testimonial to Joshua - [Wilden Justice testimonial to Shella](https://paradoxmarketing.io/testimonials/wilden-justice-testimonial-to-shella/): Wilden Justice testimonial to Shella - [Victoria Aviles testimonial to Aaron](https://paradoxmarketing.io/testimonials/victoria-aviles-testimonial-to-aaron/): Victoria Aviles testimonial to Aaron - [Kelly Palmer testimonial to Aaron](https://paradoxmarketing.io/testimonials/kelly-palmer-testimonial-to-aaron/): Kelly Palmer testimonial to Aaron - 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[Jen testimonial to Saras](https://paradoxmarketing.io/testimonials/jen-testimonial-to-saras/): - [Jen testimonial to Joshua](https://paradoxmarketing.io/testimonials/jen-testimonial-to-joshua/): - [Joshua testimonial for Aaron](https://paradoxmarketing.io/testimonials/joshua-testimonial-for-aaron/): - [Joshua testimonial for Shella](https://paradoxmarketing.io/testimonials/joshua-testimonial-for-shella/): - [Saras testimonial to Dom](https://paradoxmarketing.io/testimonials/saras-testimonial-to-dom/): - [Saras testimonial to Adele](https://paradoxmarketing.io/testimonials/saras-testimonial-to-adele/): - [Saras testimonial to Melvin](https://paradoxmarketing.io/testimonials/saras-testimonial-to-melvin/): - [Saras testimonial to Ann](https://paradoxmarketing.io/testimonials/saras-testimonial-to-ann/): - [Saras testimonial to Renz](https://paradoxmarketing.io/testimonials/saras-testimonial-to-renz/): - [Saras testimonial to Frankcris](https://paradoxmarketing.io/testimonials/saras-testimonial-to-frankcris/): - [Saras testimonial to Andre](https://paradoxmarketing.io/testimonials/saras-testimonial-to-andre/): - [Saras testimonial to Carl](https://paradoxmarketing.io/testimonials/saras-testimonial-to-carl/): - [Saras testimonial to Abigail](https://paradoxmarketing.io/testimonials/saras-testimonial-to-abigail/): - [Saras testimonial to Wilden](https://paradoxmarketing.io/testimonials/saras-testimonial-to-wilden/): - [Saras testimonial to Sonny](https://paradoxmarketing.io/testimonials/saras-testimonial-to-sonny/): - [Saras testimonial to Tai](https://paradoxmarketing.io/testimonials/saras-testimonial-to-tai/): - [Saras testimonial to Shella](https://paradoxmarketing.io/testimonials/saras-testimonial-to-shella/): - [Saras testimonial to Leeanne](https://paradoxmarketing.io/testimonials/saras-testimonial-to-leeanne/): - [Saras testimonial to Jen](https://paradoxmarketing.io/testimonials/saras-testimonial-to-jen/): - [Saras testimonial to Charlie](https://paradoxmarketing.io/testimonials/saras-testimonial-to-charlie/): - [Saras testimonial to Aaron](https://paradoxmarketing.io/testimonials/saras-testimonial-to-aaron/): - [Saras testimonial to Joshua](https://paradoxmarketing.io/testimonials/saras-testimonial-to-joshua/): - [Shella testimonial to Renz](https://paradoxmarketing.io/testimonials/shella-testimonial-to-renz/): - [Shella testimonial to Frankcris](https://paradoxmarketing.io/testimonials/shella-testimonial-to-frankcris/): - [Shella testimonial to Andre](https://paradoxmarketing.io/testimonials/shella-testimonial-to-andre/): - [Shella testimonial to Carl](https://paradoxmarketing.io/testimonials/shella-testimonial-to-carl/): - [Shella testimonial to Abigail](https://paradoxmarketing.io/testimonials/shella-testimonial-to-abigail/): - [Shella testimonial to Wilden](https://paradoxmarketing.io/testimonials/shella-testimonial-to-wilden/): - [Shella testimonial to Saras](https://paradoxmarketing.io/testimonials/shella-testimonial-to-saras/): - [Shella testimonial to Charlie](https://paradoxmarketing.io/testimonials/shella-testimonial-to-charlie/): - [Shella testimonial to Aaron](https://paradoxmarketing.io/testimonials/shella-testimonial-to-aaron/): - [Shella testimonial to Joshua](https://paradoxmarketing.io/testimonials/shella-testimonial-to-joshua/): - [Dharmesh Shah testimonial to Aaron](https://paradoxmarketing.io/testimonials/dharmesh-shah-testimonial-to-aaron/): - [Brian Halligan testimonial to Aaron](https://paradoxmarketing.io/testimonials/brian-halligan-testimonial-to-aaron/): --- ## Industries - [Contact us](https://paradoxmarketing.io/industries/contact-us/): We Can Help With Your Industry-Specific Needs Learn How Paradox Marketing Can Help Paradox Marketing develops custom marketing solutions for... - [Legal](https://paradoxmarketing.io/industries/legal/): Firms in the legal industry have specific marketing concerns that require custom solutions to increase their visibility amidst the competition. --- ## Stories - [The 3rd Paradox Philippines Summit](https://paradoxmarketing.io/story/the-3rd-paradox-philippines-summit/): This time we had chosen Bacolod to host our next summit. Only this time things had started to shift for... - [The 2nd Paradox in Person Philippines Summit](https://paradoxmarketing.io/story/the-2nd-paradox-in-person-philippines-summit/): This time we decided to host the summit in Cebu, Paradox had grown to being 6 employees in the Philippines... - [Paradox's First In Person Team Summit](https://paradoxmarketing.io/story/paradoxs-first-in-person-team-summit/): It was early days still, Paradox consisted of some freelancers, and 4 full time staff in the Philippines. In order... - [Paradox Marketing and SMB Advisors Merge](https://paradoxmarketing.io/story/paradox-marketing-and-smb-advisors-merge/): For 5 years Joshua and Aaron had been discussing the idea of merging the two agencies. Whilst Aaron played largely... - [Joshua Begins Moonlighting](https://paradoxmarketing.io/story/title-1-copy-2-copy-copy/): Joshua was working as a marketing manager for a small business in Adelaide. The temptation to market a broader range... - [Joshua Goes to Inbound 2015 - Joins HubSpot Partner Program](https://paradoxmarketing.io/story/joins-hubspot-partner-program/): In many ways, the birth of Paradox Marketing can be tied back to the HubSpot Inbound 2015 conference. Last minute... - [Paradox Marketing Was Born & Registered](https://paradoxmarketing.io/story/title-1-copy-2/): On the 21st of September, the business name and domain name Paradox Marketing first came into existence. No longer was... - [Paradox Hires its First Full Time Employee](https://paradoxmarketing.io/story/paradox-hires-its-first-full-time-employee/): For the first year everything we did was a combination of Joshua’s time and effort and bringing in freelancers wherever... - [Paradox Marketing Starts its Own Internal Development Team](https://paradoxmarketing.io/story/sonny-join-paradox/): In March of 2017 Paradox welcomed Sonny Nabong into the company. In more ways than one, Paradox would not be... --- ## Insights - [Ultimate Guide To Turning Customers Into Passionate Brand Evangelists](https://paradoxmarketing.io/capabilities/customer-marketing/insights/ultimate-guide-to-turning-customers-into-passionate-brand-evangelists/): Building a base of loyal customers is crucial for any business. But transforming customers into passionate brand evangelists takes it... - [Dental SEO: Attract, Engage, And Retain More Patients Online](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/dental-seo-attract-engage-and-retain-more-patients-online/): Learn why SEO helps you market dental services in today’s digital world. Check out these strategies to reap the benefits of a targeted approach. - [Med Spa SEO: What You Can Do To Boost Online Visibility](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/med-spa-seo-what-you-can-do-to-boost-online-visibility/): Boost your med spa's online visibility with effective SEO strategies. Learn how an SEO agency can enhance rankings and attract more clients. - [Why HIPAA Compliance For Websites Is Crucial In Healthcare](https://paradoxmarketing.io/capabilities/content-marketing/insights/why-hipaa-compliance-for-websites-is-crucial-in-healthcare/): Achieve HIPAA compliance for your websites to protect sensitive data and ensure elite security. Follow the key tips in this guide for optimization. - [How To Conduct Competitive Keyword Research](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/how-to-conduct-competitive-keyword-research/): Learn to dominate search rankings by identifying relevant and competitive keywords. Elevate your site's authority and outrank your competitors. - [What Is Cumulative Layout Shift?](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/what-is-cumulative-layout-shift/): Cumulative Layout Shift (CLS) is a user-centric metric that measures visual stability on a website. Optimize your website to get a good CLS score. - [Create The Perfect Contact Us Page For Your Website](https://paradoxmarketing.io/insights/create-the-perfect-contact-us-page-for-your-website/): Explore what makes an effective contact us page, from tips and must-have elements to examples! Let’s get your brand buzzing and your audience engaged. - [Content Marketing Strategies That Will Improve Customer Retention](https://paradoxmarketing.io/capabilities/content-marketing/insights/content-marketing-strategies-that-will-improve-customer-retention/): Discover the significance of customer retention for business growth and learn how to combat customer churn with effective marketing strategies. - [Blog SEO: 9 Ways To Optimize Your Content For Search Engines](https://paradoxmarketing.io/capabilities/content-marketing/insights/blog-seo-9-ways-to-optimize-your-content-for-search-engines/): Learn how to optimize your blog content for search engines and increase your website's visibility with these expert SEO tips for your website. - [How To Set Up Google Business Profile And Manage It Effectively](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/how-to-set-up-google-business-profile-and-manage-it-effectively/): Learn how to set up a Google Business Profile and optimize it. Enhance your online visibility, attract customers, and maximize your business's potential. - [Importance Of Personalized Customer Experience And Ways To Achieve It](https://paradoxmarketing.io/capabilities/crm-strategy/insights/importance-of-personalized-customer-experience-and-ways-to-achieve-it/): Discover the importance of personalized customer experience in driving differentiation, building brand loyalty, and implementing personalization strategies. - [Expert’s Guide To Maintaining Brand Consistency](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/experts-guide-to-maintaining-brand-consistency/): Brand consistency might sound like a buzzword that gets thrown around more often than a beach ball at a concert,... - [HubSpot vs Salesforce: Which CRM Best Suits Your Needs?](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/hubspot-vs-salesforce-which-crm-best-suits-your-needs/): Make informed decisions and determine which CRM fits your business needs. Learn about the difference between HubSpot and Salesforce in this guide. - [Importance of Outbound Linking in an Era of AI-Generated Content](https://paradoxmarketing.io/capabilities/demand-generation/insights/importance-of-outbound-linking-in-a-world-of-ai-generated-content/): Setting the Context: Gaining Deeper Insights from Makhyan’s Article In the complexities of search engine optimization, outbound linking emerges as... - [Entity SEO: Essential Strategies for Enhancing Your Website's Semantic Structure](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/entity-seo-essential-strategies-for-enhancing-your-websites-semantic-structure/): Leverage entity SEO to help Google better understand your internal semantic structure, also known as your knowledge graph - [Ontraport Vs HubSpot](https://paradoxmarketing.io/capabilities/ontraport-experts/insights/ontraport-vs-hubspot/): Transform your marketing processes by leveraging either HubSpot or Ontraport. Discover how Paradox Marketing can maximize your strategy to new heights. - [Pros And Cons Of Working From Home](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/pros-and-cons-of-working-from-home/): There are pros and cons to working from home, just like with any other work arrangement. Here's what you need to know before you make the switch. - [An Overview Of The Best WordPress Plugins](https://paradoxmarketing.io/insights/an-overview-of-the-best-wordpress-plugins/): The best WordPress plugins are not always the most popular or the most downloaded ones. We look at the common characteristics of the best plugins. - [The Top 10 WordPress Website Builders That You Can Use Easily](https://paradoxmarketing.io/insights/the-top-10-wordpress-website-builders-that-you-can-use-easily/): Among the large pool of website builders to choose from, here is a compilation of our Top 10. Check out our list to find the right one for you! - [The Search For The Best SEO Plugin For WordPress](https://paradoxmarketing.io/insights/the-search-for-the-best-seo-plugin-for-wordpress/): To ensure SEO optimization for your website, you might ask the question “What is the best SEO plugin for WordPress?” Get the answer here. - [How To Create A Client Portal Step-By-Step - Web Guides](https://paradoxmarketing.io/capabilities/crm-strategy/insights/how-to-create-a-client-portal-step-by-step-web-guides/): Clients portals can serve you, your business, and customers in many ways. Follow along and learn the 10 steps to setting up a client portal from scratch. - [Choosing The Best WordPress Hosting For Your Website – 13 Options](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/choosing-the-best-wordpress-hosting-for-your-website-13-options/): Follow this guide to pick the best hosting for your WordPress website by understanding what they have to offer. Make sure you get the most benefit! - [5 Best WordPress Form Plugins To Meet Your Website’s Needs](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/5-best-wordpress-form-plugins/): Are you looking for the best WordPress form plugin? We list five great options, some with free versions, but all will meet your website’s needs. - [How A Job Aid Contributes To A Successful Sales Process](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/how-to-ensure-a-successful-sales-process-with-a-job-aid/): Are you doing all you can to ensure the success of your sales process? Implement a job aid to help you out. Learn more about it here. - [THE DIFFERENCE BETWEEN WEBSITE AND WEB PORTAL](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/the-difference-between-website-and-web-portal/): Learn the difference between a website and a web portal, and know what each of these two mean. Make sure you know what you need and how to set it up. - [Website Call Tracking Software - Read This Before You Make a Decision](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/introduction-to-website-call-tracking-software-read-this-before-you-make-a-decision/): A website call tracking solution is essential to any business that wants to nurture their leads effectively and close sales. Find out more here. - [Evaluating the Costs of In-house Marketing for Efficient Budget Allocation](https://paradoxmarketing.io/capabilities/knowledge-management/insights/evaluating-the-costs-of-in-house-marketing-for-efficient-budget-allocation/): In-house marketing may be an ideal solution, but it can be expensive for most businesses. Before putting together a team, you should evaluate costs. - [RENTED B2B TEAM MEMBERS VS FTES - WE WEIGH THE PROS AND CONS](https://paradoxmarketing.io/capabilities/knowledge-management/insights/rented-b2b-team-members-vs-ftes-we-weigh-the-pros-and-cons/): It can be challenging to decide whether to build an internal marketing department or outsource B2B marketing. Find out what their pros and cons are. - [BUILDING YOUR MARKETING TEAM: IN-HOUSE VS. FREELANCER VS. OUTSOURCING](https://paradoxmarketing.io/capabilities/knowledge-management/insights/building-your-marketing-team-in-house-vs-freelancer-vs-outsourcing/): Whether you’re doing things in-house, hiring freelancers, or doing outsourcing, consider these pointers on how to build your own marketing team. What To Consider In Creating Your Marketing Team - [Find New Marketing Dollars & Grow Results As Budgets Shrink](https://paradoxmarketing.io/capabilities/knowledge-management/insights/marketing-budget-sourcing-money-to-support-your-campaigns/): If your company is working with a smaller marketing budget, it’s vital to identify what you need versus what you can put on hold. Learn the ways here. - [The Financial Costs and Value of In-House vs. Outsourced Marketing](https://paradoxmarketing.io/capabilities/knowledge-management/insights/the-financial-costs-and-value-of-in-house-vs-outsourced-marketing/): If you’re trying to choose between building an in-house marketing team, you’ll need to carefully consider the pros and cons of both for your business. - [How to Make Room in Your Marketing Budget for the Talent You Need](https://paradoxmarketing.io/capabilities/knowledge-management/insights/how-to-make-room-in-your-b2b-marketing-budget-for-the-talent-you-need/): Seeing signs that your marketing team has talent gaps? Learn here how to squeeze in your b2b marketing budget for talent acquisition. - [Reducing Marketing Spend? Make Changes WITHOUT Sacrificing ROI](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/reducing-marketing-spend-make-changes-without-sacrificing-roi/): For businesses, cutting costs without compromising ROI can be difficult. Explore how outsourcing can be a suitable budget-friendly solution. - [The Value Of A Website Resources Library And The Resources To Add](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/the-value-of-a-website-resources-library-and-the-resources-to-add/): A website resources library is full of value, easy to create, and will help deliver results. - [How To Optimize Your YouTube Channel For Search - 13 Tips](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/13-youtube-optimization-tips-for-improving-your-channels-seo/): SEO isn’t just for websites. Your YouTube channel should also be getting the same kind of love. Here are 13 optimization tips to rank your videos! - [Reinforcing Loop Within Search Engine Optimization](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/systems-science/): The interconnectedness of variables within search engine optimization is enough to make many people’s heads spin. In this article Joshua will walk you through a systems science approach to understanding SEO. - [Integrating Ontraport And WordPress - Beginner Guide & Tutorial](https://paradoxmarketing.io/capabilities/ontraport-experts/insights/integrating-wordpress/): A step-by-step guide on how to integrate your WordPress site with OnTRAport. Forms, plugins, ONTRAPages, and GTM Tracking. Includes a video tutorial! - [Integrating Ontraport And WordPress - Beginner Guide & Tutorial](https://paradoxmarketing.io/capabilities/ontraport-experts/insights/integrating-wordpress/): A step-by-step guide on how to integrate your WordPress site with OnTRAport. Forms, plugins, ONTRAPages, and GTM Tracking. Includes a video tutorial! - [XML Sitemap Is Icing On The Cake for Your SEO](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/xml-sitemaps/): The sitemap is an XML file that lists the URL on the site. Good XML sitemaps allow your website to get indexed faster by search engines. - [10 of The Best Technical SEO Tools for Auditing](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/seo-tools/): Choosing the right technical SEO audit tool can help you perform a better technical SEO audit. Check our list of essential technical audit tools. - [What is Bant & How Does it Help a Sales Team?](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/bant/): BANT is a very common sales process term, designed to assist with lead qualification by checking them off a set of predefined criteria. - [Ultimate Checklist To Technical SEO Audit](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/performing-seo-audit/): Want to conduct a technical SEO audit to improve your site? Follow this technical SEO audit checklist to help you carry out the process. - [Technical SEO Audits Made Easier with Sitebulb Website Crawler](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/sitebulb-seo-audit-tool/): Follow this guide and learn how to use sitebulb to help you perform a better technical seo audit. - [Technical SEO: A Comprehensive and Simple Guide](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/technical-seo/): What is technical SEO? Technical SEO is an essential element of SEO that allows search engines to crawl and index your page. Learn more in this article! - [What Is A Thank You Page? – And Examples](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/what-is-a-thank-you-page-and-examples/): Does your website need one? Or maybe you’re unsure if yours is good enough? Check out the essentials and some examples right here. - [On-Page SEO for the Human as Well as the Machine](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/on-page-seo-for-the-human-and-the-machine/): Today, on-page SEO means that we need to create useful content that educates and uses research as well as structure, to provide keyword rich, contextual depth. - [Website Metrics, Traffic, & The Value of Google Analytics](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/website-metrics-traffic-the-value-of-google-analytics/): Find out which website metrics matter the most, how you can improve conversion, & do it all with a free Google Analytics account! - [What Are User Engagement Metrics And Why Are They Important?](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/what-are-user-engagement-metrics-and-why-are-they-important/): Keeping your users engaged is an important key to online business success. So here’s a guide on user engagement metrics to use for your business. - [What Is A Home Page? A Website’s Starting Point](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/what-is-a-home-page-a-websites-starting-point/): What is a homepage? Learn why it's considered as the starting point of any website. Read more to find out what features a homepage should have. - [Just Noticed a “This Site May Be Hacked” Tag in Google? I’ve Been There](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/hacked-website/): Hacked website might sounds like a nightmare for you and for us. But here's some of what you can learn to handle the situation to prevent it to get worse. - [What Is Caching? The Basics & More](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/what-is-caching-the-basics-more/): It may be a familiar term, but do you really understand it? Read here to understand more about the functions and benefits of caching. - [Website Call Tracking Made Easy With PhoneWagon: Better Than CallRail](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/website-call-tracking-made-easy-with-phonewagon-better-than-callrail/): Website Call Tracking software is a powerful solution for ensuring that your qualified leads are nurtured. PhoneWagon and CallRail are two solutions. - [Evaluating Marketing & Sales Talent to Maximize Budgets & Achieve Success](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/evaluating-marketing-sales-talent-to-maximize-budgets-achieve-success/): One of the most effective ways to maximize your marketing budget is to determine if there are FTEs in your team that can address your marketing needs. - [Sales Enablement & Content Marketing - How They Are Related](https://paradoxmarketing.io/capabilities/content-marketing/insights/sales-enablement-content-marketing-how-they-are-related/): Enable your sales representative with a boost from content marketing. Read more to learn the ins and outs right here. - [Our go to Page Speed Optimization Plugin: WP Rocket](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/wp-rocket/): Page speed is indeed a crucial SEO signal to optimize to get a better rank. For that, we already have a go to plugin that is WP Rocket. Here's what we think. - [HubSpot vs Pardot - Is HubSpot The Best Alternative To Pardot?](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/hubspot-vs-pardot-comprehensive-comparison/): HubSpot vs Pardot: Is HubSpot the alternative to Pardot you've been looking for? Check out this side-by-side comparison of HubSpot and Pardot. - [Font Wars – A Battle for the Perfect Font](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/font-wars-a-battle-for-the-perfect-font/): Font does seem like a simple little thing that just give a visual to your typing. But actually, it more than just the visual. Let's talk about it! - [Why Outsourced Marketing Is A Viable Option To Consider In Tough Times](https://paradoxmarketing.io/capabilities/knowledge-management/insights/why-outsourced-marketing-is-a-viable-option-to-consider-during-tough-times/): Being proactive is critical to navigating challenging times. Consider looking into outsourced marketing as a solution to the challenges you're facing. - [What B2B Marketing Resources & Initiatives Can You Outsource?](https://paradoxmarketing.io/capabilities/knowledge-management/insights/what-b2b-marketing-resources-initiatives-can-you-outsource/): A B2B marketing agency can help ensure that you always have the resources you need for all of your marketing needs. - [Why Outsourcing B2B Marketing Efforts Will Benefit Your Business](https://paradoxmarketing.io/capabilities/knowledge-management/insights/why-outsourcing-b2b-marketing-efforts-will-benefit-your-business/): By outsourcing your B2B marketing needs to a marketing agency, you can gain access to resources you may not have been able to afford internally - [Ethical Communication: The Basic Principles](https://paradoxmarketing.io/capabilities/knowledge-management/insights/ethical-communication-the-basic-principles/): Ethical communication is crucial in the workplace and organization. Here are the basic principles you can follow to achieve ethical communication. - [Targeted Email Marketing Tips For Sales & Marketing Strategies](https://paradoxmarketing.io/capabilities/content-marketing/insights/targeted-email-marketing-tips-for-sales-marketing-strategies/): Targeted email marketing is a strategy consisting of segmenting email recipients by a variety of factors including contact properties and purchase history - [Upgrade Your Website Content For Google & Your Prospects](https://paradoxmarketing.io/capabilities/content-marketing/insights/upgrade-your-website-content-for-google-your-prospects/): Upgrading your website’s content is beneficial for your SEO and ensures you provide helpful information to your audience (that includes Google, too). - [8 WordPress Client Portal Plugins To Streamline Your Site](https://paradoxmarketing.io/capabilities/crm-strategy/insights/8-best-wordpress-client-portal-plugins/): We've compiled the best Wordpress client portal plugins you can use and streamline communications with your clients conveniently. - [How Webinars Can Convert Prospects Into Leads And Leads Into Customers](https://paradoxmarketing.io/capabilities/content-marketing/insights/how-webinars-can-convert-prospects-into-leads-and-leads-into-customers/): Different types of webinars that convert are built for unique audiences. Learn more from our post and check out how to create one for your business. - [7 Sales & Marketing Job Aid Examples Teams Should Use & Why](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/7-sales-marketing-job-aid-examples-teams-should-use-why/): Sales and Marketing job aids are resources that your employees can use to remember steps in a process or as guidance when engaging with a prospect or lead. - [How To Use Marketing And Sales Job Aids](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/how-to-use-marketing-and-sales-job-aids/): Job aids are important resources that your organization can rely on both internally and externally, whether to recall processes or nurture leads. - [How To Create Business Case Studies To Add To Your Website](https://paradoxmarketing.io/capabilities/content-marketing/insights/how-to-create-business-case-studies-to-add-to-your-website/): Business case studies immensely help a business build its brand and get closer to converting its leads. Find out how to create an effective one here. - [How To Update Blog Posts And Every Detail To Consider](https://paradoxmarketing.io/capabilities/content-marketing/insights/how-to-update-blog-posts-and-every-detail-to-consider/): Do you have dozens (or even hundreds?) of old blog posts that you know just aren't providing value anymore? Take a look at our step by step process of revising and upgrading old blog posts! - [Google's Rankings, Engagement Signals & Quality Content: The Connection](https://paradoxmarketing.io/capabilities/content-marketing/insights/googles-rankings-engagement-signals-quality-content-the-connection/): By creating content that is engaging, and a website that is clear and easy to navigate, you help keep visitors on your website. - [On-Page SEO For A New Website](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/on-page-seo-new-website/): Keyword research is an art and a science. This stage of an on-page SEO process is better off being done at the very beginning of your online endeavors. - [Writing Blog Content For Google & Your Prospects](https://paradoxmarketing.io/capabilities/content-marketing/insights/writing-blog-content-for-google-your-prospects/): Write a blog that is appealing for both your prospects and Google. Learn insider tips and tricks right here for a spectacular blog post. - [Using HubSpot In The Real Estate Industry? Read This First](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/using-hubspot-in-the-real-estate-industry-read-this-first/): Are you planning to use HubSpot as a tool to make inbound marketing for your real estate business more effective? Read This First. - [4 Business Consulting Industry Trends To Look Out For In 2020](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/4-business-consulting-industry-trends-to-look-out-for-in-2020/): Consultants feed on disruption, so it’s not surprising that the consulting industry is one of the most rapidly changing environments in the business world! - [How To Do A Competitive Analysis - 3 Questions Answered](https://paradoxmarketing.io/capabilities/knowledge-management/insights/how-to-do-a-competitive-analysis-3-questions-answered/): Nowadays, it’s easy to learn how to do a competitive analysis, but the major questions remain unanswered. Read more as we discuss & answer them in detail. - [A Step By Step Guide To Developing Your Content Matrix](https://paradoxmarketing.io/capabilities/content-marketing/insights/a-step-by-step-guide-to-developing-your-content-matrix/): Learn how to create and develop your very own Content Matrix. Maximize your business efficiency and propel your business to higher levels of success. - [7 Steps To A Better Integrated Marketing Communication](https://paradoxmarketing.io/capabilities/demand-generation/insights/7-steps-to-a-better-integrated-marketing-communication/): There are challenges when it comes to communicating your product or service to target customers. Learn how to plan integrated marketing communications. - [Lead Generation Is More Than Just Total Number Of Leads](https://paradoxmarketing.io/capabilities/crm-strategy/insights/lead-generation-is-more-than-just-total-number-of-leads/): Increase your revenue with lead generation and improve your marketing and sales tactics by learning how to capture the right leads for your business. - [Why a Rock Solid Project Communication Plan is Important](https://paradoxmarketing.io/capabilities/knowledge-management/insights/why-a-rock-solid-project-communication-plan-is-important/): Having a project communication plan from the onset is essential in any project. Learn why it’s important to define your communication plan objective. - [How Sales Consulting Can Aid The Relationship With Marketing](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/how-sales-consulting-can-aid-the-relationship-with-marketing/): Understanding how sales consulting can make a significant influence on marketing strategies and approach to get more sales and generate more leads. - [26 of the Most Effective HubSpot Project Management Integrations](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/26-most-effective-hubspot-project-management-integrations/): Determine the right HubSpot project management integration for your business and streamline your process to ensure everyone is on the same page. - [CRM Strategy: Keeping Your Contained Data Clean](https://paradoxmarketing.io/capabilities/crm-strategy/insights/crm-strategy-keeping-your-contained-data-clean/): Keeping your data clean is as important as building a successful CRM strategy. Not only does this grow your revenue but also saves you from wasting time. - [What Are The Top Ranking Consulting Firms You Should Know?](https://paradoxmarketing.io/capabilities/knowledge-management/insights/what-are-the-top-ranking-consulting-firms-you-should-know/): We discuss the top consulting firms and provide a ranking based on the prestige of their company and how they manage their employees. - [HubSpot Lead Scoring - How Should It Impact Your Lead Management Process?](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/hubspot-lead-scoring-how-should-it-impact-your-lead-management-process/): By implementing HubSpot lead scoring, your sales and marketing work will be more efficient, and leads don’t get lost in the transition from the marketing department to the sales team. - [How to Set up the HubSpot-Salesforce Integration Hitch-Free](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/set-up-the-hubspot-salesforce-integration-hitch-free/): Setting up your HubSpot account can be intimidating- even more so when you have to then sync it to Salesforce! Here’s a guide to help you get through this exciting step. - [The 4 Significant Funnel Metrics You Should Be Following](https://paradoxmarketing.io/capabilities/crm-strategy/insights/the-4-significant-funnel-metrics-you-should-be-following/): Understand the significance of Funnel Metrics and gain a better knowledge on how you can utilize Funnel Metrics to grow your business and achieve success. - [What Is A Consulting Firm & How Do They Help Your Business?](https://paradoxmarketing.io/capabilities/knowledge-management/insights/what-is-a-consulting-firm-how-do-they-help-your-business/): What is a consulting firm? Find out what they do, what to expect from them and why are more and more companies hire them. - [A Guide To The Different Types Of Consulting Services](https://paradoxmarketing.io/capabilities/knowledge-management/insights/a-guide-to-the-different-types-of-consulting-services/): Different types of consulting are abundant, we also take a look at a lesser-known class of consulting service you likely haven’t heard of! - [Choose A Consulting Firm With Effective Communication Skills](https://paradoxmarketing.io/capabilities/knowledge-management/insights/choose-a-consulting-firm-with-effective-communication-skills/): The most brilliant consultant is useless to you if they can't communicate effectively. Here are the skills you should be hunting for. - [Considerations When Hiring Consulting to Get Ahead](https://paradoxmarketing.io/capabilities/knowledge-management/insights/hiring-consultants-to-get-ahead-what-you-should-consider/): Companies often question the need for hiring consultants. Here’s a list of the reasons why you should take on their services. - [What Is Strategy Consulting And Why Is It Best For You?](https://paradoxmarketing.io/capabilities/knowledge-management/insights/what-is-strategy-consulting-and-why-is-it-best-for-you/): We discuss what strategy consulting is and what it can do for your business. Learn about the benefits and differences of hiring outside vs. in-house. - [Defining Your Competitive Advantage - Find Your Business Edge](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/defining-your-competitive-advantage-find-your-business-edge/): Define your competitive advantage and learn how you can capitalize on your strategies to achieve a sustainable business edge and core competence. - [Success In The Workplace Starts With Effective Communication](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/success-in-the-workplace-starts-with-effective-communication/): Effective communication is fundamental in any organization. Read and find out how effective communication results in success in the workplace. - [Top 10 Engagement Metrics You Need To Be Tracking](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/top-10-engagement-metrics-you-need-to-be-tracking/): In our world today, data is heavily regarded as the primary source to measure what is working or not. Here are engagement metrics you need to measure - [Why Does HubSpot Traffic and Google Analytics Traffic Report Different Numbers?](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/why-does-hubspot-traffic-and-google-analytics-traffic-report-different-numbers/): Turning data into something valuable in the marketing process is about asking the right questions. Combining HubSpot Traffic and Google Analytics will deliver data to fuel conversion, ask the right questions and dig deeper to uncover insights. - [HubSpot Sidekick to HubSpot Sales](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/hubspot-sidekick-to-hubspot-sales/): HubSpot Sidekick is now HubSpot Sales! What’s changed? Find out if the new features and capabilities can help you grow your sales even more. - [The Importance of Business Communication in your Organization](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/the-importance-of-business-communication-in-your-organization/): Effective business communication is as vital as all other aspects of any organization. Learn the benefits gained when it’s strategically implemented. - [What Is Consulting And How Can Your Business Benefit?](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/what-is-consulting-and-how-can-your-business-benefit/): What is consulting? It is the act of providing expert advice. Learn the types of consulting and why it’s beneficial for every company’s growth. - [How Perception Influences Interpersonal Communication](https://paradoxmarketing.io/capabilities/customer-marketing/insights/how-perception-influences-interpersonal-communication/): Interpersonal Communication is beneficial in the workplace and business operational structure. Learn the definition, elements and its importance. - [Which Kind Of Hits Does Google Analytics Track? What To Know](https://paradoxmarketing.io/capabilities/knowledge-management/insights/which-kind-of-hits-does-google-analytics-track-what-to-know/): Learn which kinds of hits does google analytics track and what you need to analyze to grow your business. Avoid committing the same mistakes as others have. - [8 Usual Causes of Communication Breakdown in Business](https://paradoxmarketing.io/capabilities/knowledge-management/insights/8-usual-causes-of-communication-breakdown-in-business/): Communication breakdown is unfavorable for any business. Understand the causes and learn how to avoid them to improve business productivity. - [Using Benchmark Analysis to Compete in Your Industry](https://paradoxmarketing.io/capabilities/knowledge-management/insights/using-benchmark-analysis-to-compete-in-your-industry/): Benchmark analysis is the comparison of a business’ practices against the competitors’ to help improve their own practices. Learn all about it here. - [Introduction: 5 Essential Management Consulting Frameworks](https://paradoxmarketing.io/capabilities/knowledge-management/insights/introduction-5-essential-management-consulting-frameworks/): Management consulting frameworks are widely used by businesses to analyze its current state and the industry it belongs to. Here’s a basic guide. - [Understanding the Difference: Traditional Vs. Inbound Sales](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/understanding-the-difference-traditional-vs-inbound-sales/): We discuss the differences between using traditional and inbound sales. Learn which strategy will benefit you more and how to maximize potential. - [Back to Basics: The Basics Of A Communication Model](https://paradoxmarketing.io/capabilities/customer-marketing/insights/back-to-basics-the-basics-of-a-communication-model/): Learn the basics of a communication model with this guide. Understand how to improve and enhance the communication process within your organization. - [On-Page SEO Plays a Role In Each Stage of the Inbound Methodology](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/on-page-seo-in-each-stage-of-the-inbound-methodology/): Optimizing your website’s on-page SEO then you will actually be enhancing your marketing and sales efforts across the entire spectrum of the customer journey - [Website User Engagement Metrics Mistakes To Avoid](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/website-user-engagement-metrics-mistakes-to-avoid/): If you're just starting out, or already in the process, knowing the common mistakes with user engagement metrics can save your business and drive you to succeed. - [Deep Dive into Conversational UI: Past and Future](https://paradoxmarketing.io/capabilities/demand-generation/insights/deep-dive-into-conversational-ui-past-and-future/): Conversational UI is an exciting chatbot experience that allows users to interact with your bot by clicking through provided responses. - [Learning Chatbots: AI, ML, NLP and LMNOP?](https://paradoxmarketing.io/capabilities/demand-generation/insights/learning-chatbots-ai-ml-nlp-and-lmnop/): Ok LMNOP was a joke, but for those of you who aren’t up to date with computer science terminology - some of these terms can sound overwhelming. - [Utilizing HubSpot's Marketing Grader](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/utilizing-hubspots-marketing-grader/): How can you maximize the use of HubSpot’s Marketing Grader to help you optimize your website and improve lead conversion? Let’s take a look! - [The Real Benefits for Investing in a Chatbot](https://paradoxmarketing.io/capabilities/demand-generation/insights/the-real-benefits-for-investing-in-a-chatbot/): Why is there so much noise about chatbots? What’s the Hype? If you’re asking this, check out this post. By 2020 around 80%% of businesses will have a bot. - [Chatbot Use Cases: What Does a Successful Bot Look Like](https://paradoxmarketing.io/capabilities/customer-marketing/insights/chatbot-use-cases-what-does-a-successful-bot-look-like/): If you’re looking for real world examples of chatbot uses, check out this article. In this post, we explore some of the most practical chatbot use cases. - [What is Inbound Sales? We Take a Look at the Modern Sales Process](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/what-is-inbound-sales-we-take-a-look-at-the-modern-sales-process/): As markets mature and offerings never seem to end, there needs to be a new and improved way to communicate better with your prospects. Inbound Sales - [Top 12 Most Common Website Problems and How to Fix Them](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/top-12-most-common-website-problems-and-how-to-fix-them/): Being unable to optimize a website's efficiency can have detrimental effects on a business. Aim to prevent the most common website problems here. - [Using HubSpot's Blog Topic Generator to Smash Your Competition](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/using-hubspots-blog-topic-generator-to-smash-your-competition/): Business are choosing to use the HubSpot blog topic generator to come up with title ideas. Why you should be using it to stay on top of the competition. - [25 Tools to Conduct Competitor Research](https://paradoxmarketing.io/capabilities/knowledge-management/insights/25-tools-to-conduct-competitor-research/): Competitor research has not only been a suggestion but a need in the world of marketing. We discuss what tools you need and what you need to monitor. - [Creating a Funnel Chart to Optimize your Sales Process](https://paradoxmarketing.io/capabilities/crm-strategy/insights/creating-a-funnel-chart-to-optimize-your-sales-process/): Wondering how to effectively turn your audience into customers? Here’s a guide on how creating a funnel chart can optimize your sales process. - [The 3 Biggest Sins to Avoid Relating to Customer Feedback Processes](https://paradoxmarketing.io/capabilities/customer-marketing/insights/the-3-biggest-sins-to-avoid-relating-to-customer-feedback-processes/): You start to run feedback surveys, but you're unsure if you're doing it right, or missing the point. Here are the 3 biggest sins to avoid. - [A Top Level View of Our Conversion Rate Optimization Process](https://paradoxmarketing.io/capabilities/demand-generation/insights/a-top-level-view-of-our-conversion-rate-optimization-process/): CRO can seem like a daunting process, and of all online marketing topics, you will find CRO commands the loudest and most obscure of advice and opinions. - [Intelligent Chatbots: How to Make and Identify a Superb Bot](https://paradoxmarketing.io/capabilities/demand-generation/insights/intelligent-chatbots-how-to-make-and-identify-a-superb-bot/): With advancements in AI, bots are becoming ever more relevant to the business world. If you’re wondering what the excitement is about, check out this post. - [How Can Marketing Funnels Help You With Your Sales Strategy?](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/how-can-marketing-funnels-help-you-with-your-sales-strategy/): Upscale your business sales process strategy by using Marketing Funnels. Learn the basics, get the inside tips and watch your business grow successfully. - [Examine a Website's Performance with Google Analytics Heat Map](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/examine-a-websites-performance-with-google-analytics-heat-map/): Learn about using Google Analytics Heat Map in analyzing your website's most popular areas providing powerful insight as to how well it is doing. - [Website Performance Metrics You Should be Analyzing and Why](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/website-performance-metrics-you-should-be-analyzing-and-why/): Learn why it is crucial to monitor and analyze your website’s performance based on these metrics, and get some more tips. - [A Look into Chatbot Development and What That Entails](https://paradoxmarketing.io/capabilities/demand-generation/insights/a-look-into-chatbot-development-and-what-that-entails/): What the costs are, structuring a conversation, using a development platform or code-based framework and more. How to build a bot from the ground up. - [The Chatbot CRM Revolution: Power of AI](https://paradoxmarketing.io/capabilities/crm-strategy/insights/the-chatbot-crm-revolution-power-of-ai/): Chatbots are a powerful force in improving the CRM experience. Now marketing, sales and customer services have a new way a driving leads and conversions. - [Full Funnel Marketing: How Not to Miss The Bigger Picture](https://paradoxmarketing.io/capabilities/content-marketing/insights/full-funnel-marketing-how-to-not-miss-the-bigger-picture/): All marketing efforts occur as part of a broader ecosystem & boil down to a single united purpose. This article will help you to gain a greater perspective - [How AI Bots are Changing the Face of Finance and Banking](https://paradoxmarketing.io/capabilities/customer-marketing/insights/how-ai-bots-are-changing-the-face-of-finance-and-banking/): Learn how AI bots can change the way businesses, specifically finance departments, operate and how end-users can benefit from the use of banking chatbots. - [10 of the Most Popular Chatbot Startups](https://paradoxmarketing.io/capabilities/demand-generation/insights/10-of-the-most-popular-chatbot-startups/): Combine user messaging trends with a powerful HR robot that mimics the conversation of a human and you’ve got a good idea for a business - Hot chatbot startups - [9 Ways to Use Your Website to Close Leads You've Already Spoken With](https://paradoxmarketing.io/capabilities/demand-generation/insights/9-ways-to-use-your-website-to-close-leads-youve-already-spoken-with/): We're here to tell you that your site can work even harder, and actually help you to close those leads, not just generate them! - [The Cost of Developing a Chatbot](https://paradoxmarketing.io/capabilities/demand-generation/insights/the-cost-of-developing-a-chatbot/): Chatbots can increase efficiency, decrease overhead & better the bottom line. This article takes a look into the costs to develop a chatbot. - [Using Chatbot Analytics Tools to Improve your Marketing Funnel](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/using-chatbot-analytics-tools-to-improve-your-marketing-funnel/): Chatbot analytics tool now allow you to analyze how people are interacting with your bots to improve your funnel. Learn the basics of bot analytics here! - [38 Essential HubSpot Integrations to Set Yourself up for Success](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/38-essential-hubspot-integrations-to-set-yourself-up-for-success/): We've rounded up all of the HubSpot Integrations you'll ever need to set up your business for success and stay on top of the competition. - [Content Ideas for Customers Who Have Already Bought From You](https://paradoxmarketing.io/capabilities/content-marketing/insights/content-ideas-for-customers-who-have-already-bought-from-you/): Content can be a fantastic way of providing additional value to almost any sales proposition. But where should this content end, at sign up? Just before the sale? We will make the case that it should still be targeting people who have just bought from you. - [Design Your Lead Management Process Before Redesigning Your Website](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/design-your-lead-management-process-before-redesigning-your-website/): Lead management process design is a critical element of an effective inbound marketing & sales strategy. - [Ideal Customer Profiles vs Buyer Personas: What is The Difference?](https://paradoxmarketing.io/capabilities/content-marketing/insights/ideal-customer-profiles-vs-buyer-personas-what-is-the-difference/): It may seem like simple semantics, but there are differences between an ideal customer profile and a buyer persona resulting in each being used differently. This article will break down each and discuss how they can be constructed and best used within your marketing strategy. - [The Difference Between Sales and Marketing](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/the-difference-between-sales-and-marketing/): The terms sales and marketing are often used synonymously with one another. However, they are both unique with respect to... - [Inbound Sales: Create Salespeople Your Prospects Will Want to Speak To](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/inbound-sales-create-salespeople-your-prospects-will-want-to-speak-to/): Successful selling has become a coveted art in this day and age because the art of selling has changed drastically over the years to an inbound sales approach. - [Monitoring the Top On-Page SEO Factors for Your Website](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/monitoring-the-top-on-page-seo-factors-for-your-website/): Setting aside some time to assess your existing site and conduct an on-page SEO check-up should become a regular event throughout the life of your website. - [Is Viral Link Building a Myth?](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/is-viral-link-building-a-myth/): What is viral link building? We all know that link building is an important thing to do when you do SEO, but a viral one? Does it exist and is possible to do? - [How to Give an Agency Access to Your Adwords Account](https://paradoxmarketing.io/capabilities/demand-generation/insights/how-to-give-an-agency-access-to-your-adwords-account/): There is actually more reasons to give an agency access to your Adwords account than simply signing on with them. - [Why You Should Be Optimising your SEO for 2027 and not 2017](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/why-you-should-be-optimising-your-seo-for-2027-and-not-2017/): Optimizing SEO shouldn't only for a short term plan like next year. You should be able to foresee until 2027. Here's ther reason that you should know! - [Establishing an Online Presence](https://paradoxmarketing.io/capabilities/digital-brand-development/insights/establishing-an-online-presence/): What is an online presence and why would you need to establish that? In this article we discuss the steps you need to go through to get it done. - [Why Violations of Google Webmaster Rules Put Me on Edge](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/why-violations-of-google-webmaster-rules-put-me-on-edge/): Participating in something requires you to understand the rules, including SEO. You don't want ot violate the Google Webmaster Rules. Here's what I have to say. - [Understanding SEO Terminology: On-Page SEO vs Off-Page SEO](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/understanding-seo-terminology-on-page-seo-vs-off-page-seo/): If we take a quick look at the Google Trends data, we can see that the Internet has certainly had some mixed understandings of what SEO actually is. - [Marketing Fail: Letting Adwords Automation Suggestions Prompt Your Budget into Oblivion](https://paradoxmarketing.io/capabilities/demand-generation/insights/letting-adwords-automation-suggestions-prompt-your-budget-into-oblivion/): Adwords can help you attain customers and advertise your business across the net. However. You need to watch out for the automation to save your budget. - [Is Your Marketing Agency Treating You Like a Mushroom?](https://paradoxmarketing.io/capabilities/demand-generation/insights/is-your-marketing-agency-treating-you-like-a-mushroom/): Frustrated by elusive ad budgets and vanity metrics? We ensure clear insights into PPC spending and real results. Learn more about our honest approach to lead generation - [Conducting Prospect Research](https://paradoxmarketing.io/capabilities/demand-generation/insights/conducting-prospect-research/): You should know who your prospects are, thus conducting prospect research is needed. Let's sit down adn talk about it with us. - [Google Trends: How Many People Are Looking For Something Your Business Can Provide?](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/how-many-people-are-looking-for-something-your-business-can-provide/): You should know your market so you can market your business more effectively. In this era of internet, it's getting easier to conduct such research. - [The Introduction: The First Stage Of A Client Relationship](https://paradoxmarketing.io/capabilities/demand-generation/insights/the-introduction-the-first-stage-of-a-client-relationship/): Building a relationship with your clients follows some very similar stages to building a relationship with your wife or husband. The primary... - [Sonder: The Unknown Driving Force Of Sales And Marketing](https://paradoxmarketing.io/capabilities/content-marketing/insights/sonder-the-unknown-driving-force-of-sales-and-marketing/): There is a video called "Sonder" that i found hauntingly beautiful. As a marketer, i found that there are things to learn from that. - [6 Hats Worn By Business Owners](https://paradoxmarketing.io/capabilities/knowledge-management/insights/6-hats-worn-by-business-owners/): How do business owners identify themselves and act? Generally there are 6 of them as we call them the 6 hats. Each hat plays a significant role on business. - [Grow & Manage Your Marketing Team with HubSpot's Inbound Certification](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/grow-and-manage-your-marketing-team-with-hubspot-inbound-certification/): There are 5 key areas in which I have found HubSpot's Inbound Certification valuable to help grow and manage marketing teams - [Position Titles: Why Do Online Marketers Call Themselves Ninjas?](https://paradoxmarketing.io/capabilities/knowledge-management/insights/marketing-ninja-why-this-title/): Out of all things, online marketers actually prefer to be called as a ninja. Why you ask? there is actually a real reason that make it all makes sense. - [Cold Calling, Is It Still Relevant?](https://paradoxmarketing.io/capabilities/demand-generation/insights/cold-calling-is-it-still-relevant/): Cold calling used to be a common practice and it's really annoying. Do people still do that? Is it still usable? Let's find out more on this article. - [Exploiting Accidental And Typo Backlinks](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/exploiting-accidental-and-typo-backlinks/): Errors do happen sometimes, especially when you are typing, hence we have what is called "typo". Now we will discuss what to do with the typo in backlinks. - [Spam Bots: From Tinder To SEO Webspam, What Can We Do?](https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/spam-bots-from-tinder-to-seo-webspam-what-can-we-do/): We don't want any outside force interupting with what we have, including our site. Spam bots is one of the common forces that can disturb your site. - [How Big Does A Business Need To Be Before They Need A CRM?](https://paradoxmarketing.io/capabilities/crm-strategy/insights/how-big-business-before-need-crm/): If you want to get CRM for your business but you are still unsure, you must be wondering when the right time is. Read this and hopefully you will get insight. - [4 Reasons A CRM Trumps Excel Spreadsheets](https://paradoxmarketing.io/capabilities/crm-strategy/insights/4-reasons-a-crm-trumps-spreadsheets/): Excel spreadsheet is one versatile tool that you can have and use to anyhow you want, but CRM is way more than that, and the reason is here. - [4 Tips For Getting The Most Out Of Your Customer Relationship Management Software [Confessions Of A CRM Ignorer]](https://paradoxmarketing.io/capabilities/crm-strategy/insights/4-tips-crm/): Customer Relationship Management is one powerful tool to have on your business, but not getting the most of it is such a loss and you don't want that. - [6 Immediate Benefits of Creating Buyer Personas For Your Business](https://paradoxmarketing.io/capabilities/content-marketing/insights/6-immediate-benefits-of-creating-buyer-personas-for-your-business/): Who are buyer personas right for? Everyone. Companies of all sizes and industries can benefit from creating buyer personas. - [In-House Marketing Vs Outsourcing To An Agency](https://paradoxmarketing.io/capabilities/knowledge-management/insights/in-house-marketing-vs-outsourcing-to-an-agency/): choosing to build an in-house marketing team or just outsource a marketing agency can be a tough one to decide. Learn their difference here to help you. - [How To Set Up Lead Tracking](https://paradoxmarketing.io/capabilities/demand-generation/insights/how-to-set-up-lead-tracking/): Utilizing lead tracking on your website might not seem to be important but you will be missing a lot if you don't do it. Hope this insight might help you. - [5 Reasons Your Business Needs A Blog](https://paradoxmarketing.io/capabilities/content-marketing/insights/5-reasons-your-business-needs-a-blog/): Blogs might seem to be just some series of informative post that doesn't have sales value, but that could be wrong. Learn more here. - [New Data Indicates Funnel Efficiency #2 Priority Among Sales Leaders: State of Inbound 2015](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/funnel-efficiency-priority-among-sales-leaders-lead-management-process/): HubSpot's State of Inbound 2015 Report shows #2 Priority Among Sales Leaders is Funnel Efficiency. A lead management process will help achieve this. - [Happy 6-Month Birthday HubSpot Sales Platform](https://paradoxmarketing.io/capabilities/hubspot-experts/insights/hubspot-sales-platform-happy-6-month-birthday/): 6 months ago today, at HubSpot's annual marketing & sales conference, Inbound 2014, co-founders Brian Halligan and Dharmesh Shah stood in front of more than 10,000 attendees and unveiled the newest addition to their inbound marketing software, the HubSpot Sales Platform. - [Align The Marketing & Sales Lead Management Process From The Bottom Up](https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/align-the-marketing-sales-lead-management-process-from-the-bottom-up/): Your business' inbound marketing strategy and inbound sales process will be working independently of one another until marketing completes this funnel --- # # Detailed Content ## Pages ### Homepage 2025 v2 > We have the skills, technology, and talent needed for a modern marketing department to not only hit your KPIs but crush them. Engage with us today! - Published: 2025-06-18 - Modified: 2025-06-18 - URL: https://paradoxmarketing.io/ --- ### Terms and Conditions for Paradox Marketing - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://paradoxmarketing.io/terms-of-use/ Effective Date: January 2025 1. Introduction Welcome to Paradox Marketing. By accessing or using our website (https://paradoxmarketing. io/) and services, you agree to be bound by these Terms and Conditions. If you do not agree with any part of these terms, please do not use our services. 2. Consent to Communications 2. 1. Phone and SMS Communications By providing your phone number to Paradox Marketing, you consent to receive communications from us, which may include calls and text messages (SMS/MMS) related to our services, promotions, and other relevant information. Message and data rates may apply, and message frequency may vary. 2. 2. Opt-Out You may opt out of receiving text messages at any time by replying “STOP” to any message received from us. For assistance, reply “HELP” or contact us at privacy@paradoxmarketing. com. au. Please note that opting out of text messages does not affect other forms of communication, such as email. 3. Use of Services 3. 1. Eligibility You must be at least 18 years old to use our services. By using our services, you represent and warrant that you meet this requirement. 3. 2. Account Responsibility If you create an account with us, you are responsible for maintaining the confidentiality of your account information and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account. 4. Intellectual Property All content, trademarks, and data on our website, including but not limited to software, databases, text, graphics, icons, and... --- ### Book a call with Joshua Ballard - CEO and Founder of Paradox Marketing - Published: 2025-04-11 - Modified: 2025-04-11 - URL: https://paradoxmarketing.io/joshuaballard/ --- ### Our Team - New - Published: 2025-03-28 - Modified: 2025-04-04 - URL: https://paradoxmarketing.io/our-team/ --- ### Homepage2025 > We have the skills, technology, and talent needed for a modern marketing department to not only hit your KPIs but crush them. Engage with us today! - Published: 2025-01-06 - Modified: 2025-03-20 - URL: https://paradoxmarketing.io/homepage2025/ --- ### Pricing - Published: 2023-08-25 - Modified: 2025-06-16 - URL: https://paradoxmarketing.io/pricing/ --- ### Discovery Call - Published: 2023-08-17 - Modified: 2025-04-16 - URL: https://paradoxmarketing.io/discovery-call/ Discovery Call with Aaron Mandelbaum --- ### HubSpot Gold Partner Announcement - Published: 2023-07-12 - Modified: 2023-07-13 - URL: https://paradoxmarketing.io/hubspot-gold-partner-announcement/ --- ### Stories > Take a walk down memory lane with us as we highlight some of the most pivotal moments of our history. - Published: 2023-05-22 - Modified: 2025-03-28 - URL: https://paradoxmarketing.io/stories/ --- ### Portfolios - Published: 2023-01-04 - Modified: 2025-02-12 - URL: https://paradoxmarketing.io/our-portfolio/ OUR WORK Browse the projects below to see our work with other clients! --- ### Contact Us - Published: 2021-12-21 - Modified: 2024-10-14 - URL: https://paradoxmarketing.io/industries/contact-us/ We Can Help With Your Industry-Specific Needs Learn How Paradox Marketing Can HelpParadox Marketing develops custom marketing solutions for our clients. Let us augment your marketing department or build one from the ground up. We have the skills, technology, and talent needed for a modern marketing department to not only hit their KPI’s but crush them. Paradox Marketing only takes on projects that align with our expertise and will allow us to be successful. If your company has marketing needs, we welcome the opportunity to start a conversation with you. Fill out the form to the right so we can learn more about your needs. Fill Out the Form to Get a Quote --- ### Ontraport Experts Insight - Published: 2021-10-15 - Modified: 2025-04-29 - URL: https://paradoxmarketing.io/capabilities/ontraport-experts/insights/ - Page Categories: Insights Our ontraport Expert Insight --- ### CRM Strategy Insights - Published: 2021-06-21 - Modified: 2025-03-11 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/ - Page Categories: Insights Our CRM Strategy Insights --- ### Search Engine Optimization Insights - Published: 2021-06-21 - Modified: 2025-03-11 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/ - Page Categories: Insights Our Search Engine Optimization Insights --- ### Customer Marketing Insights - Published: 2021-06-21 - Modified: 2025-03-11 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/insights/ - Page Categories: Insights Our Customer Marketing Insights --- ### Demand Generation Insights - Published: 2021-06-21 - Modified: 2025-03-11 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/ - Page Categories: Insights Our Demand Generation Insights --- ### Digital Brand Development Insights - Published: 2021-06-21 - Modified: 2025-03-11 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/ - Page Categories: Insights Our Digital Brand Development Insights --- ### HubSpot Experts Insights - Published: 2021-06-18 - Modified: 2025-03-11 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/ - Page Categories: Insights Our HubSpot Experts Insights --- ### Sales and Marketing Integration Insights - Published: 2021-06-18 - Modified: 2025-03-11 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/ - Page Categories: Insights Our Sales and Marketing Integration Insights --- ### Knowledge Management Insights - Published: 2021-06-18 - Modified: 2025-03-11 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/ - Page Categories: Insights Our Knowledge Management Insights --- ### Engage Us - Published: 2021-06-12 - Modified: 2021-08-14 - URL: https://paradoxmarketing.io/engage-us/ Engage Us We have a large pool of clients who use us only when they need us, single projects when they know they need to flex some extra digital muscle. However, a majority of our clients choose to have us consistently become part of their team. We call this Marketing Department Augmentation, but it is more familiarly known as a marketing agency retainer. When you need to tick off capabilities without dramatically increasing payroll. Start With a Single Project Discuss a Retainer --- ### Content Marketing Insights - Published: 2021-06-12 - Modified: 2025-03-11 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/ - Page Categories: Insights Our Content Marketing Insights --- ### Contact Us - Published: 2021-06-07 - Modified: 2025-01-09 - URL: https://paradoxmarketing.io/contact-us/ Contact Us Paradox Marketing LLC Headquartered in5505 Fairway Park DrApt 203Boynton Beach FL 33437-1716Call: 978-896-0091 Paradox Marketing Headquartered in25 McMahon RoadUnit 15Morphett Vale SA 5162Call: (08) 7200 1237 --- ### Case Studies - Published: 2021-05-23 - Modified: 2025-02-08 - URL: https://paradoxmarketing.io/case-studies/ --- ### Internships - Published: 2021-05-22 - Modified: 2025-03-01 - URL: https://paradoxmarketing.io/internships/ Looking for an Internship? We don't always bring on interns, but when we do we really prioritize your learning over anything we can get out of you during your time with us. If you are interested in gaining work ready skills in a fast paced digital agency environment, then register your interest below! --- ### Marketing Consultant Adelaide - Published: 2021-05-14 - Modified: 2021-05-14 - URL: https://paradoxmarketing.io/marketing-consultant-adelaide/ Marketing Consultant Adelaide Our founder Joshua Ballard recently had to move back home to Adelaide due to the Covid-19 Pandemic. After almost four years out of the country, he is starting to get itchy feet already.  If you would like a chance to do a strategy call with a world class SEO, then you can book a call here.   Book a Call --- ### Retain Us - Published: 2021-04-29 - Modified: 2021-05-09 - URL: https://paradoxmarketing.io/retain-us/ What is your Monthly budget? Frequently asked questions What Plugins Do You Use? This is all dependant on your existing stack, and then your needs. Typically we have the philosophy of avoiding plugins wherever possible, but we do use certain premium plugins for achieving things which would be either impractical or impossible to achieve without. For example, we are not going to build you a custom caching and lazy load system, this will either be completed using WP Rocket or NitroPack (depending on your budget). Does This Include the Content Writing? This absolutely includes content writing. We still price the retainer by hours, however we will typically recruit a dedicated content writer for your retainer. This involved us sourcing multiple writers, and then having you decide which of them matches your brand best. We pay our writers by the word, but then translate this to equivalent value in hours in order to keep the retainer balanced. Does This Include SEO? It sure does, SEO is at the heart of all our objectives. In order to rank well, your site needs to have a solid technical base free from errors and annoying inconveniences to Google and users. Your site then needs well targeted and well written copy, spanning multiple pages, categories and silos within your site. Lastly your SEO will also require link building. All of this is covered by a retainer with us. If the retainer is on the smaller side, then we will be rotating our focus (links some... --- ### Blog - Published: 2020-12-07 - Modified: 2021-05-06 - URL: https://paradoxmarketing.io/blog/ --- ### Paradox Marketing - Your Marketing Department - Published: 2020-12-06 - Modified: 2025-06-17 - URL: https://paradoxmarketing.io/ We Make Marketing Departments: Simpler More Efficient Faster More Secure Grow Bigger Profitable Hit Their KPI's Augment your marketing department or build one from the ground up. We have the skills, technology, and talent needed for a modern marketing department to not only hit their KPI's but crush them. Has now merged with Paradox Marketing in an inevitable and long-awaited union. This is a big moment for our two brands as we consolidate and merge into a bigger and better Paradox Marketing. Read More About Our Merger Our People Our team are the heart and soul of our organization. The values we recruit for are determination, attention to detail, and above all trust. Designers and DevelopersProject ManagersVirtual AssistantsStrategistsContent MarketersConsultantsSearch Engine Optimizers Previous Next Our stats 0 Minutes of Work Recorded That's 0 Hours of Work 0 Weeks of Work 0 8 Hour Work Days 0 Years of Work Our Team Has Cumulatively Half a Century of Website and SEO Experience This isn't one of those 'add up all the people in the office's years in the industry' kind of stats tables. Each and every one of these minutes has been recorded under the Paradox Marketing name since inception in 2015. We started out as a two-person team. Our founder in Adelaide and a single virtual assistant in the Philippines. The first keyword that seemed too big too rank for in those early days was Digital Marketing Agency Australia. Have Us On Your Team We provide a flexible, highly adaptive service. Augment your existing team, and... --- ### Privacy Policy of paradoxmarketing.io - Published: 2020-08-17 - Modified: 2025-04-30 - URL: https://paradoxmarketing.io/privacy-policy/ Effective Date: January 2025 Paradox Marketing (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website https://paradoxmarketing. io (“Site”) or engage with our services. Owner and Data Controller Paradox MarketingUnit 15, 25 McMahon Road, Morphett Vale SA 5162 Email: privacy@paradoxmarketing. com. au Types of Data Collected We may collect the following types of personal data, either directly from you or automatically via third-party tools: Full Name Email Address Phone Number Location Data (e. g. City, Country) Device and Browser Information Usage Data (e. g. pages visited, time spent, interactions) Tracking Data via cookies, pixels, and analytics tools Personal Data may be freely provided by the User (e. g. , via contact forms), or, in the case of usage data, collected automatically when using the Site. You are responsible for the accuracy of any data you provide and for securing your own access to communication devices and email accounts. SMS Consent and Communication If you provide your phone number and opt in, you consent to receive SMS and voice communications from Paradox Marketing related to: Discovery calls or strategy sessions Follow-up on form submissions or service inquiries Reminders or alerts about available services Occasional marketing offers (if you’ve opted in) You may opt out at any time by replying “STOP” to any message. Message frequency may vary. Message and data rates may apply depending on your carrier. Important: Your SMS consent data... --- --- ## Posts ### Market Joust > See more about how an idea mixed with a general geeky imagination can be applied to the topic of A/B testing and human resources. Enjoy! - Published: 2021-09-23 - Modified: 2024-01-16 - URL: https://paradoxmarketing.io/market-joust/ - Categories: Uncategorized What is Market Joust? You may be wondering. Its a concept that I have been working on for the last few years. In short, Market Joust is a second business or brand that I have been working on. Or at least was, right up until June 2020 or so. That's when I lost focus on it and dived head first into trying to make sure Paradox Marketing made it through the pandemic unscathed. Why I Want/ed to Launch a Second Brand Here at Paradox, we position ourselves as a 'consultative agency'. Or as Aaron often puts it, we are a consulting firm which gets s#$t done. When I first started Market Joust, it was to provide myself with an outlet. Somewhere which allowed me to be creative and not 'have' or feel like I needed to stay within the confines of a single brand. Building a Platform Would Be More Scalable In short, my goal was to build a platform business rather than a service business. A goal not unlike many a digital entrepreneur in this day and age. When we providing a boutique service, one which solves unique or new problems, then it will be limited by who has the skill to come in and 'see the forest through the trees' to quote Aaron. This however is not all that scalable, as it is such a personal and relationship driven service. I wanted to Play with a New Brand We had the same branding, design and general feel for... --- ### SMB Advisors and Paradox Marketing Merger > SMB Advisors and Paradox Marketing have merged forces, and joined under one roof. - Published: 2021-06-30 - Modified: 2021-08-01 - URL: https://paradoxmarketing.io/smb-advisors-and-paradox-marketing-merger/ - Categories: Uncategorized We call this our inevitable and long awaited merger. When Joshua founded Paradox Marketing he managed to do sales whenever he had to, but he truly hates it with a passion. He promptly began offering white label services to other agencies, so that he didn't have to sell to as many people in his quest to build his dream. Through mutual acquaintances from an Inbound conference, Aaron was recommended to get in touch with this 'super talented SEO who seems to know just about anything there is to know about it' (thanks Jon). One fumbled join me call later, and we had a standard agreement for my fledgling agency to begin supporting his. Five years later, and just shy of 1 million minutes of billable time, we are finally going to get everything under the one collective roof and service our amazing clients from a more united, and more efficient front. Paradox Marketing LLC With our merging of SMB Advisors and the larger Paradox Marketing brand, we have a new company that will be servicing all clients within the United States of America. We look forward to strengthening our relationships and building a better and more vibrant team across North America. Paradox Marketing Australia Our parent company Paradox Group will be maintaining the Paradox Marketing brand for all other clients. We look forward to being able to begin sharing resources with you that have previously only been available for the clients of SMB Advisors. A Big Thank You to All... --- --- ## Capabilities ### CRM Customization CHECKING > A CRM helps you organize data within your organization, improving your marketing and sales efforts. Customize your CRM to tailor its features to your needs - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/customization-copy/ - Tags: CRM Strategy, Secondary Capability --- ### YouTube SEO Services > Elevate the visibility of your videos on YouTube through our robust SEO services. Then witness your content's search ranking soar to new heights! - Published: 2025-04-14 - Modified: 2025-05-10 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/youtube-seo-services/ --- ### WordPress Post Vs. Page > In general, there are two ways to deliver information to visitors: through pages and posts. Learn about their differences and how you can use them! - Published: 2025-04-14 - Modified: 2025-04-21 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/wordpress-post-vs-page/ - Tags: Digital Brand Development, Secondary Capability --- ### Website Resources > A resource page can include ebooks, white papers, and templates. This content marketing strategy is a great source of leads. - Published: 2025-04-14 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/content-marketing/website-resources/ - Tags: Content Marketing, Secondary Capability --- ### Website Redesign > Knowing why and when to do a website redesign is one thing, knowing how to approach and execute a website redesign is a different matter. Let us help! - Published: 2025-04-14 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/website-design-development/redesigns/ - Tags: Digital Brand Development, Secondary Capability --- ### Website Content Upgrades > Upgrading your website’s existing content can go a long way towards increasing your exposure on Google’s search engine. - Published: 2025-04-14 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/content-marketing/website-content-upgrades/ - Tags: Content Marketing, Secondary Capability Website Content Upgrades For Google And For Your Prospects When it comes to the content that you publish on your website, whether it’s in the form of blog posts or the content that fills out your webpages (from your Homepage to your About Us page), your aim should be the same — to optimize the content published for the intent of your target audience’s search queries. Consider website content upgrades to enhance engagement and relevance. If done successfully, your pages will likely rank much higher on Google’s SERPs (search engine results pages) and you’ll have a better chance of attracting your target audience. You might even consider upgrading your website’s existing content to make fresh content. Better site-wide content can go a long way towards increasing your exposure on Google’s search engine. Understanding How Google Ranks Website Content Google’s algorithm takes into account a wide variety of factors to identify content that’s not only relevant to search queries, but that’s helpful, informative, well written, and authoritative. It’s one of the reasons you’ll find that longer-form content (content that’s 1,500 words or longer) tends to rank higher on average. Longer content can dive deeper into a subject matter, which often makes it more informative and relevant to Google’s users. Google also pays attention to social signals. If your content is earning inbound links from reputable sources, generating a lot of traffic, is being shared on social media, and is generating more engagement, Google will reward you by improving your ranking, increasing... --- ### Website Design & Development > The design of your website is often a deciding factor behind visitors' initial purchasing decisions! We can offer top quality website design services - Published: 2025-04-14 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/website-design-development/ - Tags: Digital Brand Development, Secondary Capability --- ### Webinars > The objective of a webinar is to provide an audience with remote access to an in-depth presentation on a specific topic or subject, showcasing expertise. - Published: 2025-04-13 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/content-marketing/webinars/ - Tags: Content Marketing, Secondary Capability --- ### Traffic Generation Services - Demand Generation > The success of your inbound marketing strategy depends on people finding you, therefore one of the key aspects of your strategy is traffic generation. - Published: 2025-04-12 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/demand-generation/traffic-generation/ - Tags: Demand Generation, Secondary Capability --- ### Technical SEO Optimization > Technical SEO is a process to optimize the website to make it as easy as possible for Google to crawl and index the pages. Let set you up for success - Published: 2025-04-12 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/technical-optimization/ - Tags: Search Engine Optimization, Secondary Capability --- ### Social Media Marketing Services > It’s easy to overlook the role that social media plays in bringing your brand to life. Learn more about our social media marketing services. - Published: 2025-04-12 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/social-media-marketing-services/ - Tags: Digital Brand Development, Secondary Capability --- ### Search Engine Optimization > SEO is vital in today’s world of competing online businesses. Ensuring that you stay visible is crucial! Contact us for SEO consulting services. - Published: 2025-04-12 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/ - Tags: Primary Capability, Search Engine Optimization --- ### Sales Enablement > The goal of sales enablement is to improve customer engagement. This is done by providing your sales team with resources that the customer will find useful - Published: 2025-04-12 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/sales-enablement/ - Tags: Sales And Marketing Integration, Secondary Capability --- ### Reputation Management > Your company’s online reputation follows you around since everything is indexed. It’s why reputation management is so critical to your online success. - Published: 2025-04-12 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/reputation-management/ - Tags: Digital Brand Development, Secondary Capability --- ### Process Implementation > The success of marketing and sales efforts relies on processes that provide your teams with clear direction, minimize mistakes, and improve productivity. - Published: 2025-04-12 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/process-implementation/ - Tags: Knowledge Management, Secondary Capability --- ### Referral Marketing - Customer Marketing > Customer referrals are a valuable source of leads. Motivate your customers to provide high-quality referrals by implementing a customer referral program - Published: 2025-04-12 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/referral-marketing/ - Tags: Customer Marketing, Secondary Capability --- ### TikTok Ads > From understanding the TikTok Ads landscape to crafting targeted campaigns, Paradox Marketing provides strategies that will elevate your business. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/paid-advertising/tiktok-ads/ - Tags: Paid Advertising --- ### Snapchat Ads > Discover everything you need about Snapchat Ads with Paradox Marketing. Explore the insights that will propel your brand to new heights. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/paid-advertising/snapchat-ads/ - Tags: Paid Advertising --- ### Pinterest Ads > Unlock the potential of Pinterest advertising for your business with Paradox experts. Learn how we drive positive results for your campaigns. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/paid-advertising/pinterest-ads/ - Tags: Paid Advertising --- ### LinkedIn Ads > Looking to advertise on LinkedIn? Paradox can help! Discover new business opportunities with targeted ads on the world's largest professional network. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/paid-advertising/linkedin-ads/ - Tags: Paid Advertising --- ### Google Ads > If you’re looking for a Google Ads Consultant who can deliver results, contact us today! - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/paid-advertising/google-ads/ - Tags: Paid Advertising --- ### Facebook Ads > Want to reach more customers and increase your business growth? Leverage the power of Facebook Ads to target your audience and boost your sales. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/paid-advertising/facebook-ads/ - Tags: Paid Advertising --- ### Bing Ads > Elevate your business with us—specialists in driving results beyond clicks. Unlock Bing Ads' full potential and propel your brand to new heights with us. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/paid-advertising/bing-ads/ - Tags: Paid Advertising --- ### Ontraport Experts > Boost your business with solutions from Paradox Marketing, delivered by our Ontraport experts. We help drive business growth and streamline processes. - Published: 2025-04-11 - Modified: 2025-04-21 - URL: https://paradoxmarketing.io/capabilities/ontraport-experts/ - Tags: Ontraport Experts, Primary Capability --- ### New Websites > Building a new website from scratch can help you tailor your website to your specific goals and needs as well as those of your target audience. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/website-design-development/new-builds/ - Tags: Digital Brand Development, Secondary Capability --- ### Marketing Automation > As your CRM grows, using a marketing automation service becomes a must. Our team is results-driven and prepared to go out of our way to help your business. Contact us today! - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/marketing-automation/ - Tags: Sales And Marketing Integration, Secondary Capability --- ### Local SEO > Local SEO targeting is an SEO-based strategy that focuses on attracting customers in specific geo-locations - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/local-seo/ - Tags: Search Engine Optimization, Secondary Capability --- ### Link Building > Without a link building strategy, your content won’t attract nearly as many readers as it could. Let us show you our link building capabilities - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/link-building/ - Tags: Search Engine Optimization, Secondary Capability --- ### Lead Management Process Design > Lead management process design will help define your sales and marketing funnel and the actions required of sales and marketing at each stage. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/demand-generation/lead-management-process-design/ - Tags: Demand Generation, Secondary Capability --- ### Lead Generation > Great lead generation starts with knowing your targeted buyer personas. If you can’t define your target audience, you'll have difficulty attracting leads - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/demand-generation/lead-generation/ - Tags: Demand Generation, Secondary Capability --- ### Keyword Research > Without keyword research, you will have a difficult time optimizing your website content for SEO, which will limit the amount of website traffic. - Published: 2025-04-11 - Modified: 2025-04-21 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/keyword-research/ - Tags: Search Engine Optimization, Secondary Capability --- ### Inbound Sales Consultants > Inbound sales are achieved through the positioning of your brand to be found by your target audience and through the nurturing of your leads. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/inbound-sales-consultants/ - Tags: HubSpot Experts, Secondary Capability --- ### Inbound Marketing Consultants > Inbound marketing is a strategy that incorporates tactics from SEO to content marketing to website optimization to help achieve marketing and sales goals. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/inbound-marketing-consultants/ - Tags: HubSpot Experts, Secondary Capability --- ### Implementation > Having a CRM implementation partner that can identify your organization’s needs and find the most suitable options to address them can be highly beneficial - Published: 2025-04-11 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/implementation/ - Tags: CRM Strategy, Secondary Capability --- ### Hubspot Sales Onboarding > HubSpot Sales Hub can significantly boost your sales processes. Let Paradox Marketing assist you in optimizing your onboarding experience. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/hubspot-sales-onboarding/ - Tags: HubSpot Experts --- ### HubSpot Marketing Hub Onboarding - Published: 2025-04-11 - Modified: 2025-04-21 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/hubspot-marketing-onboarding/ - Tags: HubSpot Experts --- ### HubSpot & SalesForce Integration > We can help integrate your HubSpot CMS and Salesforce CRM to maximize the full potential of both systems. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/hubspot-salesforce-crm-software-integration/ - Tags: HubSpot Experts, Secondary Capability --- ### Growth Driven Website Designers > The best desgin is the design that is driven by growth. That way, what is designed doesn't just there to be there, they are functional. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/growth-driven-design/ - Tags: HubSpot Experts, Secondary Capability --- ### Funnel Management - Sales & Marketing Integration > The marketing and sales funnels should address the three stages of a prospect’s buyer’s journey: the awareness, consideration, and decision stages. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/funnel-management/ - Tags: Sales And Marketing Integration, Secondary Capability --- ### Expert Dermatology Marketing > Maximize your practice with expert dermatology marketing. Paradox Marketing ensures HIPAA compliance, can drive patient growth, and boosts profitability. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/expert-dermatology-marketing/ --- ### Email Marketing Services - Sales & Marketing Integration > Email Marketing has the potential to revolutionize your business, improve engagement and increase conversions. Contact our email marketing consultants today to find out how we can help! - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/email-marketing/ - Tags: Sales And Marketing Integration, Secondary Capability --- ### Data Driven Decision Making > Data-driven decision making can promote your company’s growth. It's worth the effort to implement a data collection, analysis, and visualization process. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/data-driven-decision-making/ - Tags: Knowledge Management, Secondary Capability --- ### Data Analytics > Data analytics can guide decision making to improve the results of your sales and marketing strategies and help your efforts become more cost-effective. - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/data-analytics/ - Tags: Knowledge Management, Secondary Capability --- ### Dashboards & Reporting > Dashboards and reports allow you to customize what key performance indicators (KPIs) to display and display them in a way that is easy to understand. - Published: 2025-04-11 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/dashboards-reporting/ - Tags: CRM Strategy, Secondary Capability --- ### Customer Satisfaction > Positive customer experience is essential to retaining customers. Improving customer satisfaction will help to improve customer retention. - Published: 2025-04-11 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/customer-satisfaction/ - Tags: Customer Marketing, Secondary Capability --- ### Custom Job Aids - Sales & Marketing Integration > Sales job aids can help solve a unique problem or help adapt to a new change that has occurred. Marketing job aids can help with content creation - Published: 2025-04-11 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/custom-job-aids/ - Tags: Sales And Marketing Integration, Secondary Capability --- ### Cross Sell & Upsell > Cross-selling and upselling are sales methods used to increase revenue on top of a purchase a customer is about to make or have made in the past. - Published: 2025-04-11 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/cross-sell-upsell/ - Tags: Customer Marketing, Secondary Capability --- ### CRM Customization > A CRM helps you organize data within your organization, improving your marketing and sales efforts. Customize your CRM to tailor its features to your needs - Published: 2025-04-10 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/customization/ - Tags: CRM Strategy, Secondary Capability --- ### CRM Data Hygiene > Data hygiene is the process of cleaning the data being collected and organized in your CRM to make sure that it is accurate and up-to-date. - Published: 2025-04-10 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/data-hygiene/ - Tags: CRM Strategy, Secondary Capability --- ### Conversion Rate Optimization Consulting Services > Conversion rate optimization not only aims to improve the rate of conversion but also to enhance the level of engagement a website visitor. - Published: 2025-04-10 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/demand-generation/conversion-rate-optimization/ - Tags: Demand Generation, Secondary Capability --- ### Contextual Analysis > A great SEO strategy understands the importance of integrating SEO efforts to support an overall marketing strategy, also known as contextual optimization. - Published: 2025-04-10 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/contextual-optimization/ - Tags: Search Engine Optimization, Secondary Capability --- ### Competitive Research > Competitive research allows you to figure out how other businesses are setting and adapting their marketing and sales strategies over time. - Published: 2025-04-10 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/competitive-research/ - Tags: Knowledge Management, Secondary Capability --- ### Competitive Analysis > An SEO based competitive analysis for your business is about more than just seeing what everyone else is doing. - Published: 2025-04-10 - Modified: 2025-05-02 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/competitive-analysis/ - Tags: Search Engine Optimization, Secondary Capability We Establish A Baseline Target For SEO According To A Thorough Competitive Analysis SEO (search engine optimization) is essential to putting your company in a position to be found online with search engines like Google. A good SEO strategy addresses all of the ranking signals that Google (as well as other search engines) takes into account when ranking pages. But developing and implementing a successful SEO strategy relies on having a great understanding of the landscape of search results within your industry and competitive keywords. An SEO competitive analysis is where we start to gather this baseline information, focusing on critical elements such as market share, competitors, and customer reviews. Why Conduct An SEO Competitive Analysis? If you don’t know what SEO the competition is doing, then you’re only optimizing your content for SEO using assumptions and guesswork as well as general trial and error. This isn’t an efficient way to implement an effective SEO strategy. Analyzing your competition’s SEO efforts can help you guide your own strategy in the following ways: Build A Better Strategy By Having A Starting Point Although your company’s products/services and target audience will guide the general direction of your SEO strategy, a competitive analysis is useful in helping you to get started. This will allow you to see what works and what doesn’t work. A competitive analysis leverages other businesses’ SEO experience to do a significant amount of the trial and error of implementing and maintaining an SEO strategy for you. By understanding the... --- ### Case Studies > A content marketing strategy requires different types of content such as case studies. A case study allows you to focus on a specific area of business. - Published: 2025-04-10 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/content-marketing/case-studies/ - Tags: Content Marketing, Secondary Capability --- ### Buyer's Journey > The buyer’s journey refers to the different steps that a buyer takes once they realize they have a challenge or need. - Published: 2025-04-10 - Modified: 2025-04-22 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/buyers-journey/ - Tags: Sales And Marketing Integration, Secondary Capability --- ### Buyer Persona Development > Developing your buyer personas will give everyone in your organization a better understanding of the types of customers you’re both serving and seeking, - Published: 2025-04-10 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/content-marketing/buyer-persona-development/ - Tags: Content Marketing, Secondary Capability --- ### Blog Article Writing > Writing blogs is not everyone's forte, which is why we use rock solid processes to take the tedium out of this vital marketing effort! - Published: 2025-04-08 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/content-marketing/blog-article-writing/ - Tags: Content Marketing, Secondary Capability --- ### Paid Advertising > Boost your business with expert marketing strategies. Maximize your online reach and drive results with Paradox Marketing's paid advertising services. - Published: 2024-05-01 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/paid-advertising/ --- ### Digital Brand Development > Digital brand development includes increasing brand exposure, improving brand reputation, establishing brand authority, and solidifying brand identity. - Published: 2021-06-05 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/ - Tags: Digital Brand Development, Primary Capability --- ### HubSpot Experts > We have consulting services fit for all levels of HubSpot users that incorporate elements of Sales, Marketing & Branding. Let us help you achieve goals - Published: 2021-06-05 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/ - Tags: HubSpot Experts, Primary Capability --- ### Knowledge Management > A knowledge management strategy can reduce costs, improve revenue, and position marketing and sales efforts to successfully handle issues they may face. - Published: 2021-06-05 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/ - Tags: Knowledge Management, Primary Capability --- ### Sales & Marketing Integration > For smooth communication between departments, it is essential that sales and marketing are integrated. - Published: 2021-06-05 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/ - Tags: Primary Capability, Sales And Marketing Integration --- ### CRM Strategy > Discover expert CRM Strategy services at Paradox Marketing. Elevate your inbound strategy with our tailored content creation. - Published: 2021-06-05 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/ - Tags: CRM Strategy, Primary Capability CRM Strategy Consulting Services Every business, big or small, can benefit from a CRM (customer relationship management) system. A CRM helps you keep track of every interaction with your customers and prospects in one central place, helping boost customer retention, strengthen relationships, streamline processes, and, ultimately, increase profits. However, successfully implementing and integrating a CRM solution with your other tools—like your CMS (content management system) and marketing systems—can be challenging. You'll also need a good understanding of your CRM's features and how they align with your business goals to get the most out of it. Is Your Business Missing Out? In today's competitive market, having a CRM isn't just about storing contacts—it's about tailoring its features to fit your unique business needs. Customizing a CRM system can empower your teams, streamline processes, and improve customer satisfaction. However, implementing and integrating a CRM solution with your other applications isn't as simple as flipping a switch. Without the proper setup, you may struggle to get the full value from your CRM. With that in mind, the following are some common challenges companies face with CRM systems and why customization is often necessary: Lack of centralized customer data: A key benefit of a CRM is its ability to store all customer information in one place, giving teams a complete view of the customer. However, without effective integration, data can become trapped in different tools, making it difficult for teams to see the full picture. For example, if the sales team logs purchases in... --- ### Customer Marketing > Customer marketing at its core is a simple concept - it is a strategy that focuses on marketing to existing customers familiar with your brand. - Published: 2021-06-05 - Modified: 2025-05-08 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/ - Tags: Customer Marketing, Primary Capability --- ### Demand Generation > A demand generation strategy uses marketing tactics to spread awareness of your business and to generate interest in your offerings. - Published: 2021-06-05 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/demand-generation/ - Tags: Demand Generation, Primary Capability --- ### Chatbot Development Services - Demand Generation > Chatbots can be incredibly beneficial for engaging visitors on your website and helping provide basic information and guidance. - Published: 2021-06-05 - Modified: 2025-04-17 - URL: https://paradoxmarketing.io/capabilities/demand-generation/chatbot-development/ - Tags: Demand Generation, Secondary Capability --- ### Content Marketing > Discover expert content marketing services at Paradox Marketing. Elevate your inbound strategy with our tailored content creation. - Published: 2021-06-04 - Modified: 2025-05-02 - URL: https://paradoxmarketing.io/capabilities/content-marketing/ - Tags: Content Marketing, Primary Capability Content Marketing Services Content marketing services are arguably the most important part of your inbound marketing strategy. Without content, you’ll have no leverage with your inbound marketing, whether it's SEO, social media marketing, or email marketing. Content marketing is not just about creating content, it's about creating the right content that provides value and knowing what to do with it. That's exactly what we can help you with here at Paradox Marketing. Benefits Of Content Marketing Because of how big a part content plays in your overall marketing strategy, the benefits of content marketing, in general, are practically countless. Here are just a few of the major benefits of a successful content marketing strategy: Increase brand visibility - The more content you publish (of high-quality and properly optimized for SEO), the higher your page rankings will be. This will help provide more exposure on SERPs (search engine results page). Additionally, good content is more likely to be shared by your readers, which helps increase brand exposure. Increase brand authority - The more high-quality content you write and publish, the more of a reputation and marketplace presence you'll build for being an authority within your industry. Building your brand authority will help to strengthen your brand identity, bring more awareness to your brand, and build brand trust. Increase lead generation - By bringing in more web traffic and building a reputation as an authority, you'll have an easier time generating and capturing more leads. Increase social engagement - Content helps to... --- --- ## Careers ### PPC Specialist - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://paradoxmarketing.io/careers/ppc-specialist/ --- ### CRM Specialist - Published: 2022-08-22 - Modified: 2025-02-19 - URL: https://paradoxmarketing.io/careers/crm-specialist/ We are looking for a CRM specialist to help with our growing portfolio of Salesforce, Hubspot and Ontraport work. --- --- ## People ### Deepak Joseph > Deepak delivers innovative tech solutions at Paradox Marketing with expertise in scalable systems, engineering leadership, and digital strategy. - Published: 2025-04-03 - Modified: 2025-04-18 - URL: https://paradoxmarketing.io/team-member/deepak/ Chief Technology Officer --- ### Aiden Pearce > Aiden Pearce drives operations at Paradox Marketing through team empowerment, scalable systems, and CRM architecture expertise. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://paradoxmarketing.io/team-member/aiden/ --- ### Joshua Ballard > Joshua Ballard leads Paradox Marketing with a vision for sustainable growth, strategic leadership, and a commitment to long-term success. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://paradoxmarketing.io/team-member/joshua/ CEO & Founder --- ### Aaron Mandelbaum > Aaron Mandelbaum drives inbound marketing, lead generation, and strategic growth, delivering measurable results at Paradox Marketing. - Published: 2025-04-03 - Modified: 2025-04-18 - URL: https://paradoxmarketing.io/team-member/aaron/ Founder & Chief Revenue Officer --- --- ## Testimonials ### Shella Ruelan testimonial to Riznie - Published: 2023-01-18 - Modified: 2023-05-31 - URL: https://paradoxmarketing.io/testimonials/shella-ruelan-testimonial-to-riznie/ Shella Ruelan testimonial to Riznie --- ### Shella Ruelan testimonial to Stella - Published: 2022-05-05 - Modified: 2022-10-07 - URL: https://paradoxmarketing.io/testimonials/shella-ruelan-testimonial-to-stella/ Shella Ruelan testimonial to Stella --- ### Shella Ruelan testimonial to Andrea - Published: 2022-05-05 - Modified: 2022-10-07 - URL: https://paradoxmarketing.io/testimonials/shella-ruelan-testimonial-to-andrea/ Shella Ruelan testimonial to Andrea --- ### Wilden Justice testimonial to Joshua - Published: 2021-09-01 - Modified: 2021-09-28 - URL: https://paradoxmarketing.io/testimonials/wilden-justice-testimonial-to-joshua/ Wilden Justice testimonial to Joshua --- ### Wilden Justice testimonial to Shella - Published: 2021-09-01 - Modified: 2021-09-28 - URL: https://paradoxmarketing.io/testimonials/wilden-justice-testimonial-to-shella/ Wilden Justice testimonial to Shella --- ### Victoria Aviles testimonial to Aaron - Published: 2021-08-19 - Modified: 2021-08-19 - URL: https://paradoxmarketing.io/testimonials/victoria-aviles-testimonial-to-aaron/ Victoria Aviles testimonial to Aaron --- ### Kelly Palmer testimonial to Aaron - Published: 2021-08-19 - Modified: 2021-08-19 - URL: https://paradoxmarketing.io/testimonials/kelly-palmer-testimonial-to-aaron/ Kelly Palmer testimonial to Aaron --- ### Catyn Piver testimonial to Aaron - Published: 2021-08-19 - Modified: 2021-08-19 - URL: https://paradoxmarketing.io/testimonials/catyn-piver-testimonial-to-aaron/ Catyn Piver testimonial to Aaron --- ### Sarah Bedrick testimonial to Aaron - Published: 2021-08-19 - Modified: 2021-08-19 - URL: https://paradoxmarketing.io/testimonials/sarah-bedrick-testimonial-to-aaron/ Sarah Bedrick testimonial to Aaron --- ### John Ciarlone testimonial to Aaron - Published: 2021-08-18 - Modified: 2021-08-18 - URL: https://paradoxmarketing.io/testimonials/john-ciarlone-testimonial-to-aaron/ John Ciarlone testimonial to Aaron --- ### Adele Nalugon testimonial to Joshua - Published: 2021-08-18 - Modified: 2021-08-20 - URL: https://paradoxmarketing.io/testimonials/adele-nalugon-testimonial-to-joshua/ Adele Nalugon testimonial to Joshua --- ### Adele Nalugon testimonial to Jen - Published: 2021-08-18 - Modified: 2021-08-20 - URL: https://paradoxmarketing.io/testimonials/adele-nalugon-testimonial-to-jen/ Adele Nalugon testimonial to Jen --- ### Adele Nalugon testimonial to Saras - Published: 2021-08-18 - Modified: 2021-08-20 - URL: https://paradoxmarketing.io/testimonials/adele-nalugon-testimonial-to-saras/ Adele Nalugon testimonial to Saras --- ### Adele Nalugon testimonial to Sonny - Published: 2021-08-18 - Modified: 2021-08-20 - URL: https://paradoxmarketing.io/testimonials/adele-nalugon-testimonial-to-sonny/ Adele Nalugon testimonial to Sonny --- ### Adele Nalugon testimonial to Andre - Published: 2021-08-18 - Modified: 2021-08-20 - URL: https://paradoxmarketing.io/testimonials/adele-nalugon-testimonial-to-andre/ Adele Nalugon testimonial to Andre --- ### Adele Nalugon testimonial to Frankcris - Published: 2021-08-18 - Modified: 2021-08-20 - URL: https://paradoxmarketing.io/testimonials/adele-nalugon-testimonial-to-frankcris/ Adele Nalugon testimonial to Frankcris --- ### Adele Nalugon testimonial to Melvin - Published: 2021-08-18 - Modified: 2021-08-20 - URL: https://paradoxmarketing.io/testimonials/adele-nalugon-testimonial-to-melvin/ Adele Nalugon testimonial to Melvin --- ### Joshua Ballard testimonial to Charlie - Published: 2021-08-18 - Modified: 2021-08-18 - URL: https://paradoxmarketing.io/testimonials/joshua-ballard-testimonial-to-charlie/ Joshua Ballard testimonial to Charlie --- ### Renz Samaniego testimonial to Joshua - Published: 2021-08-17 - Modified: 2021-08-18 - URL: https://paradoxmarketing.io/testimonials/renz-samaniego-testimonial-to-joshua/ Renz Samaniego testimonial to Joshua --- ### Abigail testimonial to Andre - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/abigail-testimonial-to-andre/ --- ### Abigail testimonial to Carl - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/abigail-testimonial-to-carl/ --- ### Abigail testimonial to Wilden - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/abigail-testimonial-to-wilden/ --- ### Abigail testimonial to Shella - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/abigail-testimonial-to-shella/ --- ### Abigail testimonial to Saras - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/abigail-testimonial-to-saras/ --- ### Abigail testimonial to Jen - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/abigail-testimonial-to-jen/ --- ### Abigail testimonial to Joshua - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/abigail-testimonial-to-joshua/ --- ### Jen testimonial to Adele - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/jen-testimonial-to-adele/ --- ### Jen testimonial to Melvin - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/jen-testimonial-to-melvin/ --- ### Jen testimonial to Renz - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/jen-testimonial-to-renz/ --- ### Jen testimonial to Sonny - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/jen-testimonial-to-sonny/ --- ### Jen testimonial to Tai - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/jen-testimonial-to-tai/ --- ### Jen testimonial to Saras - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/jen-testimonial-to-saras/ --- ### Jen testimonial to Joshua - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/jen-testimonial-to-joshua/ --- ### Joshua testimonial for Aaron - Published: 2021-08-10 - Modified: 2021-08-10 - URL: https://paradoxmarketing.io/testimonials/joshua-testimonial-for-aaron/ --- ### Joshua testimonial for Shella - Published: 2021-08-10 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/joshua-testimonial-for-shella/ --- ### Saras testimonial to Dom - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-dom/ --- ### Saras testimonial to Adele - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-adele/ --- ### Saras testimonial to Melvin - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-melvin/ --- ### Saras testimonial to Ann - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-ann/ --- ### Saras testimonial to Renz - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-renz/ --- ### Saras testimonial to Frankcris - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-frankcris/ --- ### Saras testimonial to Andre - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-andre/ --- ### Saras testimonial to Carl - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-carl/ --- ### Saras testimonial to Abigail - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-abigail/ --- ### Saras testimonial to Wilden - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-wilden/ --- ### Saras testimonial to Sonny - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-sonny/ --- ### Saras testimonial to Tai - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-tai/ --- ### Saras testimonial to Shella - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-shella/ --- ### Saras testimonial to Leeanne - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-leeanne/ --- ### Saras testimonial to Jen - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-jen/ --- ### Saras testimonial to Charlie - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-charlie/ --- ### Saras testimonial to Aaron - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-aaron/ --- ### Saras testimonial to Joshua - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/saras-testimonial-to-joshua/ --- ### Shella testimonial to Renz - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/shella-testimonial-to-renz/ --- ### Shella testimonial to Frankcris - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/shella-testimonial-to-frankcris/ --- ### Shella testimonial to Andre - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/shella-testimonial-to-andre/ --- ### Shella testimonial to Carl - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/shella-testimonial-to-carl/ --- ### Shella testimonial to Abigail - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/shella-testimonial-to-abigail/ --- ### Shella testimonial to Wilden - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/shella-testimonial-to-wilden/ --- ### Shella testimonial to Saras - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/shella-testimonial-to-saras/ --- ### Shella testimonial to Charlie - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/shella-testimonial-to-charlie/ --- ### Shella testimonial to Aaron - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/shella-testimonial-to-aaron/ --- ### Shella testimonial to Joshua - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/shella-testimonial-to-joshua/ --- ### Dharmesh Shah testimonial to Aaron - Published: 2021-08-09 - Modified: 2021-08-13 - URL: https://paradoxmarketing.io/testimonials/dharmesh-shah-testimonial-to-aaron/ --- ### Brian Halligan testimonial to Aaron - Published: 2021-08-09 - Modified: 2025-06-03 - URL: https://paradoxmarketing.io/testimonials/brian-halligan-testimonial-to-aaron/ --- --- ## Industries ### Contact us - Published: 2021-12-21 - Modified: 2022-03-04 - URL: https://paradoxmarketing.io/industries/contact-us/ We Can Help With Your Industry-Specific Needs Learn How Paradox Marketing Can HelpParadox Marketing develops custom marketing solutions for our clients. Let us augment your marketing department or build one from the ground up. We have the skills, technology, and talent needed for a modern marketing department to not only hit their KPI’s but crush them. Paradox Marketing only takes on projects that align with our expertise and will allow us to be successful. If your company has marketing needs, we welcome the opportunity to start a conversation with you. Fill Out the Form to Get a Quote --- ### Legal > Firms in the legal industry have specific marketing concerns that require custom solutions to increase their visibility amidst the competition. - Published: 2021-12-02 - Modified: 2025-03-06 - URL: https://paradoxmarketing.io/industries/legal/ Way More Than a Legal Digital Marketing Agency... We're Your Marketing Department! The legal industry is constantly changing.   New and unprecedented cases, law amendments, or entirely new legislation about anything under the sun is not uncommon. To keep up with this ever-changing landscape, your law firm needs a marketing department that can provide custom marketing solutions and ensure your business is able to adapt and consistently stand out from the competition. The Most Pressing Digital Marketing Concerns We’ve Seen In the Legal Industry Firms in the legal industry face several challenges in getting qualified leads.   There’s just so much competition out there that there really is a need to steer people looking for your services in the right direction—and that’s your website. We’ve identified three pressing marketing concerns in creating a viable online presence for you in the legal industry. --- --- ## Stories ### The 3rd Paradox Philippines Summit - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://paradoxmarketing.io/story/the-3rd-paradox-philippines-summit/ This time we had chosen Bacolod to host our next summit. Only this time things had started to shift for Paradox, as we were numbered in the 20's for Philippine team members and even had 1 USA team member and an Australian. --- ### The 2nd Paradox in Person Philippines Summit - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://paradoxmarketing.io/story/the-2nd-paradox-in-person-philippines-summit/ This time we decided to host the summit in Cebu, Paradox had grown to being 6 employees in the Philippines plus Joshua but we still only managed to get a four person turn out for our summit. --- ### Paradox's First In Person Team Summit - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://paradoxmarketing.io/story/paradoxs-first-in-person-team-summit/ It was early days still, Paradox consisted of some freelancers, and 4 full time staff in the Philippines. In order to try and build some culture, raise some morale Joshua organized to fly everyone in to Manila to work from a coworking center for a week and see what it felt like to have real world colleagues.   This has gone on to become a very important (almost annual) tradition for Paradox. We believe that remote work is the best option for most people, but that real world connection with your colleagues is extremely valuable for fostering multi decade long digital relationships. --- ### Paradox Marketing and SMB Advisors Merge - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://paradoxmarketing.io/story/paradox-marketing-and-smb-advisors-merge/ For 5 years Joshua and Aaron had been discussing the idea of merging the two agencies. Whilst Aaron played largely the sales and account management role whilst operating as an individual business, Paradox had assumed almost 100% of all client work and implementations. At a certain point enough is enough, lawyers are called, documents signed, domains redirected and the rest is history! --- ### Joshua Begins Moonlighting - Published: 2023-05-22 - Modified: 2023-06-08 - URL: https://paradoxmarketing.io/story/title-1-copy-2-copy-copy/ Joshua was working as a marketing manager for a small business in Adelaide. The temptation to market a broader range of businesses was too strong, so with his boss's permission he entered some freelancing platforms and started to take on some additional clients. --- ### Joshua Goes to Inbound 2015 - Joins HubSpot Partner Program - Published: 2023-05-22 - Modified: 2023-06-08 - URL: https://paradoxmarketing.io/story/joins-hubspot-partner-program/ In many ways, the birth of Paradox Marketing can be tied back to the HubSpot Inbound 2015 conference. Last minute Joshua decided to head on over, beg forgiveness from his Boss for missing some work days, and see what the conference would be all about. He took this as an opportunity to meet many other digital marketing agency owners, pick their brains, and ultimately decide that he wanted to start an agency. Not just a freelance side hustle, a fully fledged agency offering Inbound.   It was at Inbound 15 that Joshua made the contacts needed to launch Paradox Marketing into a primarily USA serving agency.   --- ### Paradox Marketing Was Born & Registered - Published: 2023-05-22 - Modified: 2023-06-15 - URL: https://paradoxmarketing.io/story/title-1-copy-2/ On the 21st of September, the business name and domain name Paradox Marketing first came into existence. No longer was it Joshua Ballard alone, we stood for something larger. Something grander. --- ### Paradox Hires its First Full Time Employee - Published: 2023-05-22 - Modified: 2023-06-08 - URL: https://paradoxmarketing.io/story/paradox-hires-its-first-full-time-employee/ For the first year everything we did was a combination of Joshua's time and effort and bringing in freelancers wherever was needed. After a failed attempt at building a partnership with another firm handling web development it became apparent to Joshua that the only way to build Paradox into the company that he wanted it to be was to have people that were 100% dedicated to the cause. Hiring a full time employee is nerve wracking at the best of times, but hiring the first is a major step in the right direction.   --- ### Paradox Marketing Starts its Own Internal Development Team - Published: 2023-05-22 - Modified: 2025-03-31 - URL: https://paradoxmarketing.io/story/sonny-join-paradox/ In March of 2017 Paradox welcomed Sonny Nabong into the company. In more ways than one, Paradox would not be where it is today without this pivotal hire. Sonny brought a raft of technical capabilities that Joshua was never going to be able to grasp and tackle, and represented Paradox's maiden voyage into being able to handle the full technical requirements for managing client sites. No more freelancers, no more self directed tutorials through stack exchange, Paradox finally had a full time developer to call their very own! --- --- ## Insights ### Ultimate Guide To Turning Customers Into Passionate Brand Evangelists - Published: 2025-05-22 - Modified: 2025-05-26 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/insights/ultimate-guide-to-turning-customers-into-passionate-brand-evangelists/ - Tags: Customer Marketing Building a base of loyal customers is crucial for any business. But transforming customers into passionate brand evangelists takes it to the next level. A brand evangelist is an existing customer who loves your brand so much that they actively promote it to others, often through word-of-mouth and social media. The following guide will show you how to create a strong connection with your audience by providing strategies to engage customers, build trust, and inspire them to become enthusiastic advocates for your brand.   Understanding Brand Evangelism Identifying brand evangelists is important because these customers are your most passionate and influential advocates. They not only buy your products but also promote them to others, driving new customer acquisition and increasing brand loyalty. Recognizing these individuals allows you to engage with them more effectively, fostering a stronger connection and encouraging them to continue spreading positive word-of-mouth about your brand, thereby boosting your brand's reputation and reach.   The following are some of the characteristics of a potential brand evangelist that you should be on the lookout for: They have a strong emotional connection to your brand and genuinely love your products or services. They frequently interact with your brand on social media, leaving positive reviews and comments. They consistently choose your brand over competitors and often make repeat purchases. They have a substantial following on social media or within their community and can sway others' opinions. They are well-informed about your brand, products, and services and can speak about them confidently.... --- ### Dental SEO: Attract, Engage, And Retain More Patients Online > Learn why SEO helps you market dental services in today’s digital world. Check out these strategies to reap the benefits of a targeted approach. - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/dental-seo-attract-engage-and-retain-more-patients-online/ - Tags: Search Engine Optimization With so many dental practices competing for attention online, it's easy for yours to get lost in the crowd. But with the right dental SEO strategy, you can ensure your practice stands out, attracts new patients, and keeps your existing patients coming back. Below, we'll dive into how SEO can boost your visibility, improve patient engagement, and help you build lasting relationships with the people who need your care most. The Anatomy Of Successful Dental Seo: Content, Authority, Architecture SEO is your secret weapon for marketing your dental services online. It's not just about ranking high on Google—it's about making your practice visible to the right people at the right time, in the right way. A strong online presence is critical to attracting new patients and retaining existing ones. Successful dental SEO hinges on three pillars: content, authority, and site architecture.   Here's a quick breakdown of the key types of SEO you'll want to focus on: On-Page SEO (Content) When it comes to SEO, content is king. Creating engaging, relevant, and high-quality content will help attract and keep potential patients. When people search online for a dentist, they're not just looking for a dental practice; they're looking for solutions to their problems. Your content should show patients that you have the solutions they need. Off-Page SEO (Authority) Off-page SEO is about building your website's authority to strengthen your site's credibility, visibility, and relevance. Google uses authority signals, such as backlinks from reputable sites, local citations with your practice's NAP... --- ### Med Spa SEO: What You Can Do To Boost Online Visibility > Boost your med spa's online visibility with effective SEO strategies. Learn how an SEO agency can enhance rankings and attract more clients. - Published: 2025-04-04 - Modified: 2025-04-04 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/med-spa-seo-what-you-can-do-to-boost-online-visibility/ - Tags: Search Engine Optimization With more people relying on search engines to find med spas near them, having a strong online presence is no longer optional—it’s essential.  A well-crafted search engine optimization (SEO) strategy that targets local clients and highlights your unique offerings can set your med spa apart from competitors. Done right, SEO becomes a powerful tool to drive sustainable growth and establish your med spa as a leader in the local market. How SEO Drives Leads And Growth for Med Spas SEO is all about making sure the right people find your med spa when they need your services. Whether someone is searching for skin rejuvenation or body contouring, a strong SEO strategy increases your visibility, builds trust, and makes booking an appointment easy.   With that in mind, here’s how SEO can fuel your med spa’s success: SEO Builds Online Authority For Med Spas Search engines prioritize websites that demonstrate expertise, trustworthiness, and reliability, rewarding them with higher rankings. This increased visibility drives organic traffic and positions your med spa as a trusted source for services like laser treatments and skincare.   As trust grows, so do clicks and conversions, turning visitors into loyal clients. SEO Contributes To Higher Positioning In SERPs Ranking high in search engine results is essential, as most users click on the top few listings. Search engines prioritize relevance, authority, and user experience, so optimizing your site with targeted keywords, high-quality content, and fast-loading pages will position your med spa as a trusted provider, making you the... --- ### Why HIPAA Compliance For Websites Is Crucial In Healthcare > Achieve HIPAA compliance for your websites to protect sensitive data and ensure elite security. Follow the key tips in this guide for optimization. - Published: 2025-01-02 - Modified: 2025-01-30 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/why-hipaa-compliance-for-websites-is-crucial-in-healthcare/ - Tags: Content Marketing Your website is more than a digital presence—it's a critical tool for connecting with patients, scheduling appointments, and sharing essential health information. With sensitive patient data at stake, ensuring Health Insurance Portability and Accountability Act (HIPAA) compliance is vital for protecting privacy, maintaining trust, and avoiding legal and financial risks. The following guide breaks down why HIPAA compliance matters for healthcare websites, the key requirements to know, and actionable steps you can take to fortify your data security. Whether you're managing online forms, telehealth services, or patient communications, prioritizing data protection is essential. What Is HIPAA Compliance And Why Is It Important?   HIPAA outlines regulations that protect the privacy and security of sensitive patient health information. For healthcare providers, maintaining HIPAA compliance isn't just about following the law—it's about safeguarding patient trust and ensuring the integrity of your practice. The following are a few reasons why HIPAA compliance is essential: Safeguarding Patient Data Confidentiality: Prevent unauthorized access to sensitive information, comply with HIPAA, and build patient trust by ensuring data confidentiality. Ensuring the Protection of Patient Information: Secure patient data during collection, storage, and transmission to prevent breaches, maintain compliance, and uphold practice credibility. Establishing Uniform Standards for Health Information Exchange: Follow HIPAA's framework to securely exchange sensitive data among providers, reducing risks and improving efficiency. Supporting the Adoption of Electronic Healthcare Transactions: Streamline billing, claims, and data transfers securely and accurately by adopting HIPAA-compliant electronic healthcare transaction standards. Enhancing Public Confidence in the Healthcare System: Protect patient data... --- ### How To Conduct Competitive Keyword Research > Learn to dominate search rankings by identifying relevant and competitive keywords. Elevate your site's authority and outrank your competitors. - Published: 2024-08-08 - Modified: 2024-08-12 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/how-to-conduct-competitive-keyword-research/ - Tags: Search Engine Optimization As the world continues to grow more dependent on the Internet, it has become increasingly important for businesses of all sizes to have a strong online presence. Because of this, search engine optimization (SEO) is vital to a successful marketing strategy. SEO involves optimizing your website to earn higher rankings for relevant keywords, thereby resulting in greater search engine results page (SERP) visibility and more web traffic. To determine what keywords you should use to optimize your website, you will need to do keyword research. Keyword research is a strategy that involves pinpointing the exact words and phrases people use to search online for information, products, or services related to your business. By performing thorough keyword research, you can determine what your audience is looking for and optimize your content accordingly. While it may seem easy to think of a few words that relate to your company and use them as keywords, effective keyword research requires a more in-depth approach. With search algorithms constantly evolving and competition for top rankings increasing, simply selecting generic or broad keywords will not be enough to drive traffic to your website. With that in mind, the following is a comprehensive guide on conducting competitive keyword research to elevate your website's authority and outrank your competitors. The Importance Of Competitive Keyword Research Keyword research is essential to your online marketing strategy for several reasons. First and foremost, conducting competitive keyword research helps you identify relevant and high-value keywords with a better chance of ranking well... --- ### What Is Cumulative Layout Shift? > Cumulative Layout Shift (CLS) is a user-centric metric that measures visual stability on a website. Optimize your website to get a good CLS score. - Published: 2024-07-30 - Modified: 2024-08-05 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/what-is-cumulative-layout-shift/ - Tags: Search Engine Optimization User experience is critical to the success of any website. It relates to how users perceive and interact with a website, including its design, functionality, and usability. A positive user experience can increase engagement, conversion rates, and customer satisfaction. However, a poor user experience can result in high bounce rates, decreased conversions, and a negative brand image. And it can also hurt your website's search engine ranking. Google considers user experience, specifically "Core Web Vitals," part of its ranking algorithm. This is where Cumulative Layout Shift (CLS) comes into play. CLS is a user-centric metric that measures visual stability on a website. In simpler terms, it quantifies how much the page layout shifts as it loads. A high CLS score means that elements on the page are shifting and moving around as users try to interact with them, causing frustration and a poor user experience, and hurting the website's ranking. In contrast, a low CLS score indicates that the page layout is stable, and users can easily interact with the elements without any unexpected changes. How Is It Measured? CLS is measured using a metric called CLS score, which is calculated by multiplying the impact fraction by the distance fraction. The impact fraction represents the proportion of the viewport affected by layout shifts, while the distance fraction measures the maximum distance any element has shifted from its original position. To put it into context, let's say you’re trying to click on a button on a website, but as the page... --- ### Create The Perfect Contact Us Page For Your Website > Explore what makes an effective contact us page, from tips and must-have elements to examples! Let’s get your brand buzzing and your audience engaged. - Published: 2024-07-17 - Modified: 2024-07-27 - URL: https://paradoxmarketing.io/insights/create-the-perfect-contact-us-page-for-your-website/ - Tags: Digital Brand Development Creating a contact us page that effectively engages with your audience goes beyond simply listing your email address and phone number. It's about crafting a space where your visitors feel encouraged to reach out, and you can capture valuable leads. An effective contact us page can bridge the gap between curiosity and conversion, acting as a vital touchpoint in your marketing strategy. In this guide, we will explore key elements and best practices to consider when designing your contact us page, ensuring it serves both your brand and your customers efficiently. By the end, you'll be equipped with the tools and inspiration to make your contact us page an inviting gateway for communication. Your Contact Page Is Your Business’s Digital Handshake Look, we get it. The idea of creating a contact us page might not feel like the most thrilling part of building your website. But think of it this way: it's your business’s digital handshake, the first point of interaction between you and your potential customers. This page is where curiosity turns into conversation. So, let’s make it count! When someone lands on your contact us page, they should feel welcomed and clear on what to do next. Keep things simple and straightforward. You can start with a friendly greeting, and don’t be afraid to let your personality shine through. Remember, you’re talking to real people who have real questions or need assistance. Break the ice by stating how excited you are to hear from them. A simple, "We... --- ### Content Marketing Strategies That Will Improve Customer Retention > Discover the significance of customer retention for business growth and learn how to combat customer churn with effective marketing strategies. - Published: 2024-07-09 - Modified: 2024-08-15 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/content-marketing-strategies-that-will-improve-customer-retention/ - Tags: Content Marketing Customer churn, also known as customer attrition, is the rate at which customers stop doing business with a company. It is a common problem faced by businesses of all sizes and industries and can significantly impact your bottom line. Every lost customer means lost revenue, but the effects of customer churn go beyond just financial losses. It can also damage your company's reputation, reduce customer loyalty, and hinder future growth opportunities. To avoid the negative consequences of customer churn, you need to develop effective strategies for customer retention. Customer retention refers to retaining your existing customers and keeping them engaged and loyal. One of the reasons why customers churn is because they feel disconnected from a brand. With the constant influx of information and options available, customers will quickly switch to a competitor if they don't feel valued or engaged by their current provider.   This is where content marketing comes in. What Is Content Marketing And Why It Matters Content marketing involves strategically creating and sharing valuable content to attract and retain a clearly defined audience. The key word here is "retain. " Content marketing aims to build long-term customer relationships by providing helpful information that addresses their pain points, interests, or needs. Compelling content marketing can foster trust between your brand and customers. By consistently delivering valuable content, you position yourself as an expert within your industry and earn the trust of your audience. Trust plays a crucial role in customer retention as it helps cultivate a strong... --- ### Blog SEO: 9 Ways To Optimize Your Content For Search Engines > Learn how to optimize your blog content for search engines and increase your website's visibility with these expert SEO tips for your website. - Published: 2024-07-09 - Modified: 2024-08-15 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/blog-seo-9-ways-to-optimize-your-content-for-search-engines/ - Tags: Content Marketing A blog is a website or online platform used to share thoughts, ideas, and information through written posts. Blogs have become a popular medium for content creation and sharing, with countless blogs available online covering thousands of topics serving various purposes, such as personal journals, news and entertainment, educational resources, and business marketing. As a business owner, having a blog on your website is an excellent way to attract potential customers, establish your brand's authority and credibility, build relationships with your audience, and drive web traffic. Unfortunately, simply posting your blog content online won't guarantee an audience. Millions of blog posts are published online every day, which means that your content can easily be lost in a vast sea of information. That doesn't mean all is lost - it just means that you need to optimize your content for SEO (search engine optimization).   With that in mind, the following guide will explain everything you need to know about SEO and how to effectively optimize your business blog for search engines. Importance Of Optimizing Your Blog Posts For SEO SEO is arguably one of the most important facets of digital marketing. A good SEO strategy can boost the visibility of your website and increase organic traffic. In today's competitive online landscape, having a well-optimized blog can give you a considerable advantage over your competitors.   By implementing the best practices for SEO, you can improve your blog's chances of ranking higher on search engine results pages (SERPs), thereby making your... --- ### How To Set Up Google Business Profile And Manage It Effectively > Learn how to set up a Google Business Profile and optimize it. Enhance your online visibility, attract customers, and maximize your business's potential. - Published: 2024-06-09 - Modified: 2025-02-26 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/how-to-set-up-google-business-profile-and-manage-it-effectively/ - Tags: Search Engine Optimization Establishing an online presence for your business is crucial in today's digital landscape. These days, most consumers turn to the Internet to look for and buy products and services. So, having an online presence is crucial for your business. One of the most effective ways to establish your presence online is by setting up a Google Business Profile. The following guide explains how important it is to have a Google Business Profile and how to set one up for your business. What Is A Google Business Profile? Gone are the days when people relied on phone books or printed directories to find local businesses. With the rise of digital technology, consumers rely more and more on search engines like Google to find and connect with companies in their area. This is why it's important that you set up a Google Business Profile for your company. A Google Business Profile (formerly known as Google My Business) is a free tool developed and offered by Google. A Google Business Profile lets you display essential information about your company, such as its name, address, phone number, website, and operating hours. It also includes customer reviews and ratings, photos of your business, and even allows you to post updates and promotions. Why Is It Important For Local Businesses? Whether you run a small local coffee shop or own a large retail store, having a Google Business Profile is essential for any type of business, both big and small. The following are some of the... --- ### Importance Of Personalized Customer Experience And Ways To Achieve It > Discover the importance of personalized customer experience in driving differentiation, building brand loyalty, and implementing personalization strategies. - Published: 2024-05-01 - Modified: 2024-07-13 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/importance-of-personalized-customer-experience-and-ways-to-achieve-it/ - Tags: CRM Strategy Personalization has become a buzzword in the business world, and for good reason. As competition has increased and the digital landscape has evolved, companies are constantly seeking ways to stand out and create loyal customers. Creating a personalized customer experience is one such strategy that can help achieve this goal. In fact, customers have come to expect personalized experiences from the brands they interact with. Businesses that aren't able to deliver on this expectation risk losing their customers to competitors who do. What Is Personalization In Customer Relationship Marketing? Customer relationship marketing is the strategy of developing and maintaining strong customer relationships to drive brand loyalty and retention. Personalization, on the other hand, refers to tailoring your offerings to meet the specific needs and unique preferences of individual customers. In customer relationship marketing, this means using data and insights about a customer to create targeted experiences that cater to their unique preferences based on their behavior, demographics, purchase history, and other relevant information. Today's market is highly saturated with options for consumers. With so many choices, it has become increasingly important for your business to stand out and make a lasting impression on your customers. Personalization is one effective way to do just that. Why Personalizing Customer Experience Matters Personalized customer experience has become a critical aspect of modern marketing strategies, and it is clear why. Not only can it help your company stand out in a crowded market, but it also offers numerous customer benefits. The following are some... --- ### Expert’s Guide To Maintaining Brand Consistency - Published: 2024-04-09 - Modified: 2024-04-30 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/experts-guide-to-maintaining-brand-consistency/ - Tags: Digital Brand Development Brand consistency might sound like a buzzword that gets thrown around more often than a beach ball at a concert, but there's a whole lot of truth (and necessity) behind it. Just like your favorite band has a unique sound you can recognize from the first note, your brand has an identity that should shine through in all your online endeavors. It's what makes your audience feel at home across every platform you grace. What Is Brand Consistency And Why Is It Important? Brand consistency is the art of maintaining a harmonious identity for your brand across all channels and touchpoints. Think of it as ensuring your band's album covers, merchandise, and social media profiles all vibe with the same aesthetic and message. This consistent presence helps your audience instantly recognize and feel a deeper connection with your brand, no matter where they encounter it. It’s not just about using the same logo or color scheme; it’s about delivering the same core values and experiences that resonate with your audience, time and time again. But what are the elements that make up a consistent brand? Elements Of Brand ConsistencyHere are some key aspects to consider:Core ValuesAt the heart of every memorable brand lies a set of core values. These are the principles and beliefs that guide a company's actions and set the tone for its interactions with customers. Core values should reflect what is genuinely important to the brand and serve as a constant reminder of its mission and purpose.... --- ### HubSpot vs Salesforce: Which CRM Best Suits Your Needs? > Make informed decisions and determine which CRM fits your business needs. Learn about the difference between HubSpot and Salesforce in this guide. - Published: 2024-03-07 - Modified: 2025-01-02 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/hubspot-vs-salesforce-which-crm-best-suits-your-needs/ - Tags: HubSpot Experts If you find yourself asking whether Salesforce or HubSpot would be the better option for your business, then you are in for a spot of luck. Before I dive in too far, let me immediately say that my personal preference is always more along the lines of “both. ” So much so that I'll dedicate an entire section to it a little later on. The TLDR, however, is that comparing HubSpot to Salesforce is not really an apples-to-apples comparison, as both are absolute behemoths of companies that offer platforms and complex offerings and products as part of their core platform. Whilst simultaneously working natively together (provided you have HubSpot pro, but there ain’t much point for any functioning business to not have pro-HubSpot... alas a post for another time). Here are some initial takeaways:The platforms work natively with each other and the integration is extremely powerful. Both are total juggernauts in their own right with complex product offerings. Salesforce CRM will never be a true replacement for all that HubSpot can do; you would need to also compare one of their extra products such as Pardot against HubSpot simultaneously. HubSpot lately is seriously trying to cut Salesforce’s lunch. No review article will ever give sound advice from someone who straddles both platforms. ( Call me ;) ) My Personal Background with Both Salesforce and HubSpot My first job in marketing was in the world of CRM, ironically not using either of these two platforms. My life was learning what was... --- ### Importance of Outbound Linking in an Era of AI-Generated Content - Published: 2024-02-23 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/importance-of-outbound-linking-in-a-world-of-ai-generated-content/ - Tags: Demand Generation Setting the Context: Gaining Deeper Insights from Makhyan’s Article In the complexities of search engine optimization, outbound linking emerges as a pivotal cornerstone. Makhyan's excellent article – “No, outbound links won’t help your content rank better on Google”– offers not just a journalistic exploration of this theme but serves as a gateway to the seemingly secret language of Google's patent: “Classifying sites as low-quality sites. ” For the uninitiated, the title of Makhyan’s article might sound provocative. However, to those with a keen understanding of the ever-evolving SEO realm, the connection between the content and the central concepts of Google's patent becomes increasingly apparent, underscoring the nuanced role of outbound linking. Deciphering the Google Patent: “Classifying Sites As Low-Quality Sites” Google’s patent, "Classifying sites as low-quality sites," shines a spotlight on the methodical assessment of websites, with their outbound linking mechanisms being a central determinant. It meticulously outlines several key facets: Resource Quality Score: This represents an evaluation metric focused on the intrinsic value and contextual relevance of each outbound link. It's not just about linking to an external site, but about the quality and relevance of the information at the end of that link. Resource quality groups: Rather than needing to evaluate each site individually, the patent introduces a systematic categorization. Here, outbound links are clustered together based on their Quality Scores, ensuring a more organized and hierarchical understanding of outbound link dynamics. Link Quality Score determination: Beyond isolated links, this criterion emphasizes a more holistic view. It considers... --- ### Entity SEO: Essential Strategies for Enhancing Your Website's Semantic Structure > Leverage entity SEO to help Google better understand your internal semantic structure, also known as your knowledge graph - Published: 2024-02-14 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/entity-seo-essential-strategies-for-enhancing-your-websites-semantic-structure/ - Tags: Search Engine Optimization What Exactly Is Entity SEO? And What Role Do Entities Play In Search? Entity SEO, or entity-based SEO, is a strategic approach to search engine optimization that involves using database ontologies to clearly communicate to search engines the specific nature of a webpage or its sections - or, more accurately, what they represent. This method leverages records from various authoritative databases such as schema. org, Wikidata, and Wikipedia to categorize a particular term or name within a general type. The process involves a unique coupling: it links a specific name, referring to a particular thing, with a broader type or category. This pairing provides a more comprehensive picture of the content, enabling search engines to understand and classify the webpage more effectively. By doing so, entity SEO helps in aligning the webpage content with the search engine's knowledge base, thereby enhancing its relevance and visibility in relation to relevant search queries. The power of entity SEO lies in its ability to disambiguate, clarifying the exact meaning of terms and names, thus ensuring that search engines can differentiate between different entities that might share a name but have distinct identities and contexts. Entities play a pivotal role in the search ecosystem by serving as the core building blocks for understanding and organizing the web's vast information in a structured manner. In the realm of search, entities represent real-world objects, concepts, and relationships that search engines can recognize, categorize, and utilize to interpret the content and context of web pages more accurately.... --- ### Ontraport Vs HubSpot > Transform your marketing processes by leveraging either HubSpot or Ontraport. Discover how Paradox Marketing can maximize your strategy to new heights. - Published: 2024-02-14 - Modified: 2024-08-17 - URL: https://paradoxmarketing.io/capabilities/ontraport-experts/insights/ontraport-vs-hubspot/ - Tags: HubSpot Experts, Ontraport Experts Businesses today operate in a highly competitive landscape where customer acquisition and retention are crucial for long-term success. This is where customer relationship management (CRM) software comes into play. CRM can help your business build strong relationships with your customers by streamlining communication, automating routine tasks, analyzing customer data to make informed decisions, and much more. In today's digital age, many CRM software options are available, each with unique features and capabilities. Ontraport and HubSpot stand out as two of the most popular choices. The following guide explores the key differences between Ontraport and HubSpot to help you determine which one is the right fit for your business. Understanding HubSpot HubSpot is a powerful all-in-one platform offering various tools for marketing, sales, and customer service. It's arguably the most popular CRM and marketing automation software on the market, known for its user-friendly interface and extensive features. Of course, this doesn't necessarily mean it's the best CRM - but it certainly has some impressive features and capabilities that make it a top choice for many businesses. The following are some key components of HubSpot: Marketing Automation Capabilities One of the main draws of HubSpot is its robust marketing automation capabilities. This includes marketing automation features such as: Lead generation: With tools like pop-up forms, live chat, and conversational bots, HubSpot can help capture leads from your website and other channels using automation. Email automation: Using HubSpot, you can automate your email drip campaigns, segment your audience, and track performance metrics to... --- ### Pros And Cons Of Working From Home > There are pros and cons to working from home, just like with any other work arrangement. Here's what you need to know before you make the switch. - Published: 2023-05-05 - Modified: 2024-02-14 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/pros-and-cons-of-working-from-home/ - Tags: Sales And Marketing Integration If you're reading this in your pajamas while sipping on a cup of coffee, congratulations, you're already experiencing one of the perks of working from home. But before you get too comfortable, let's dive into the good, the bad, and the ugly of remote work. As someone who has worked from home for years, I can tell you firsthand that it's not all rainbows and unicorns (although to be fair, you can wear a unicorn onesie to work without judgment). So, whether you're a seasoned work-from-homer or just dipping your toes into the remote work world, buckle up and get ready for an honest look at the pros and cons of this increasingly popular way of working. How Did Work From Home Setups Come To Be? As technology has advanced, the 9-5 workday that was once the norm has started to evolve. With workers now able to connect with colleagues easily over video chat and email, more employees are opting to take their job out of the office to gain some flexibility. How Telecommuting Started The concept of telecommuting, or working from home, began to emerge in the 1970s as technology started to develop. The introduction of computers and the internet made it possible for employees to work outside of their physical office and connect with colleagues remotely. An Early Move From IBM And The Advancement Of Technology One of the early adopters of telecommuting was IBM, a company that allowed its employees to take their work home in the... --- ### An Overview Of The Best WordPress Plugins > The best WordPress plugins are not always the most popular or the most downloaded ones. We look at the common characteristics of the best plugins. - Published: 2023-03-13 - Modified: 2024-02-13 - URL: https://paradoxmarketing.io/insights/an-overview-of-the-best-wordpress-plugins/ - Tags: Digital Brand Development In today's fast-paced and very competitive online world, it's more important than ever to have a strong presence. Whether you're looking to capture new leads, increase conversions, or boost your search engine optimization (SEO) rankings, the right plugins can make all the difference. But with thousands of options available, it can be overwhelming to try to narrow it down to the ones that are truly worth the investment. That is why we've compiled a list of types of WordPress plugins for you to choose from. Whether you're looking for an easy way to create stunning visual content or a simple solution for adding custom eCommerce functionality to your site, these plugins have got you covered. So why not take a look at what they have to offer and start exploring the possibilities? After all, tomorrow's innovation begins with WordPress today. What Are WordPress Plugins? WordPress plugins are a type of software that can be added to a WordPress site to make it work better or add new features. These plugins are small pieces of code that can be “plugged” into the WordPress platform to help with different tasks. Most modern WordPress sites use a lot of plugins because they make it easy for users to change the look of their sites and add complex features with just a few clicks. To understand how WordPress plugins work, you first need to know a bit about how WordPress itself operates. At its core, WordPress is essentially a simple content management system, meaning... --- ### The Top 10 WordPress Website Builders That You Can Use Easily > Among the large pool of website builders to choose from, here is a compilation of our Top 10. Check out our list to find the right one for you! - Published: 2023-03-13 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/insights/the-top-10-wordpress-website-builders-that-you-can-use-easily/ - Tags: Digital Brand Development WordPress is a very popular content management system (CMS) that boasts a plugin architecture to help you easily create and manage your website. It's also free and open-source, meaning anyone can contribute to its development. It's why there are so many themes and plugins available to make your site look and function exactly how you want it to. When building a website using WordPress, you can take many different approaches. You can hire a WordPress developer to build a custom site from scratch, however this can cost a lot of money. You can also use a WordPress website builder to create a WordPress site, which doesn’t require any coding experience. If you plan to use a WordPress website builder, the following guide will help you choose the best one for your needs. What Are The Benefits Of Using A WordPress Website BuilderWordPress website builders have many benefits, especially if you're not a coder or web designer. Website builders can help you create a beautiful website without having to touch a single line of code. You can also easily add and manage content, including pages, posts, images, and other media. Plus, most WordPress website builders come with a wide range of features and plugins to extend your site's functionality. The Best Website Builders For WordPressMany WordPress website builders are available, but not all of them are created equal. Some are better suited for certain types of sites, while others offer more features and flexibility. It's also worth noting that some are... --- ### The Search For The Best SEO Plugin For WordPress > To ensure SEO optimization for your website, you might ask the question “What is the best SEO plugin for WordPress?” Get the answer here. - Published: 2023-03-09 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/insights/the-search-for-the-best-seo-plugin-for-wordpress/ - Tags: Digital Brand Development The search for the best SEO plugin for WordPress is a never-ending quest for many website owners and bloggers. There are many different options out there, each with their own unique set of features and benefits. Some plugins focus on optimizing your content for specific keywords, while others help improve your site's overall SEO ranking. What Is Search Engine Optimization? Before we get started, what does SEO really mean? SEO can often feel like a mystery to many business owners, but in its simplest form, SEO (or search engine optimization) is the practice of optimizing web content to increase the visibility and security of a website in search engines. It involves techniques that look at both on-site and off-site factors – from keyword research and content optimization, to link building and backlink analysis. Sometimes, it can be difficult to choose the right SEO plugin from all of the available options, but there are a few key factors that you should consider when making your decision. Some important considerations include ease of use, the number of features offered, compatibility with other plugins or themes on your site, and customer support availability. In this article, we share the best WordPress SEO plugins and tools that you should use. Some of these tools offer similar features and functions, so we will also highlight which ones are the best for specific situations. Why You Need An SEO Plugin For Your SiteThe need for an SEO plugin arises from the fact that having a well-optimized... --- ### How To Create A Client Portal Step-By-Step - Web Guides > Clients portals can serve you, your business, and customers in many ways. Follow along and learn the 10 steps to setting up a client portal from scratch. - Published: 2022-11-03 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/how-to-create-a-client-portal-step-by-step-web-guides/ - Tags: CRM Strategy How To Create A Client Portal In WordPress A client portal is a secure online space where clients can log in and access information related to their accounts with your company.   This information can include project files, invoices, contact information, resources, and more. In addition, you can use client portals to improve communication between your company and its clients. They provide a central location for all pertinent information and allow clients to access this information 24/7 from any internet-connected device. When it comes down to it, setting up a client portal is an excellent way to improve your customer experience. As such, setting one up is in the best interests of your company. Ways To Create A Client Portal You can create a client portal in WordPress in two different ways: custom-build your client portal or use an existing plugin. Custom Building Your Client Portal Building your client portal from scratch will give you complete control over the design and all the features. However, getting up and running will also require more time and effort. You'll also need to have some knowledge of coding. If you don't have any coding skills, you may consider using a plugin instead. Using An Existing Plugin Using a plugin is an excellent alternative if you'd rather avoid custom building your client portal. This approach is much easier and will get your client portal up and running in no time. Plus, there are many great plugins available that offer a variety of features. When... --- ### Choosing The Best WordPress Hosting For Your Website – 13 Options > Follow this guide to pick the best hosting for your WordPress website by understanding what they have to offer. Make sure you get the most benefit! - Published: 2022-08-02 - Modified: 2024-01-25 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/choosing-the-best-wordpress-hosting-for-your-website-13-options/ - Tags: Digital Brand Development Choosing The Best WordPress Hosting For Your Website – 13 Options Building a website is critical to the success of any business, no matter how big or small. When it comes to web publishing platforms, WordPress is without a doubt one of the most popular options available. The reason is simple: WordPress lets you build a full-fledged website without having to code–and it’s open-source, which means that it’s free to use. However, when you choose to use WordPress to build your website, you’ll need a server to host it on. There are thousands of WordPress hosting services out there, and choosing the right one is crucial to ensuring that your website runs smoothly without any technical hiccups. Keeping that in mind, the following is an in-depth guide on choosing the best WordPress hosting provider. What Makes A Good WordPress Hosting Service Because there are so many WordPress hosting providers to choose from, you need to know how to identify a reputable hosting service. Not all providers are equal, and selecting a poor host can affect the performance of your website. First of all, the provider needs to meet the minimum requirements established by WordPress itself. WordPress is a pretty lightweight script, so this shouldn’t be difficult to do. As such, stay away from any provider who can’t manage to meet the following bare minimum requirements: PHP version 7. 4 or greater Either MariaDB version 10. 1 or greater, or MySQL version 5. 6 or greater HTTPS support (SSL) Secondly, you’ll... --- ### 5 Best WordPress Form Plugins To Meet Your Website’s Needs > Are you looking for the best WordPress form plugin? We list five great options, some with free versions, but all will meet your website’s needs. - Published: 2022-07-27 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/5-best-wordpress-form-plugins/ - Tags: Digital Brand Development Whether you're running a small business or a large enterprise, chances are you need to collect data from customers or clients at some point. And what better way to do that than with a WordPress form plugin? There are plenty of great plugins out there that can help you create forms for your website easily and quickly. But with so many options to choose from, it's tough to know which one is right for you. In this article, we'll share with you the 5 best WordPress form plugins, both paid and free. 1. Gravity Forms Gravity Forms is one of the top plugins you can use for creating forms on WordPress. It's easy to use and feature-rich, which makes it a brilliant choice for any website. Some features that make Gravity Forms so popular are: its drag-and-drop form builder which makes it easy to create forms with no coding, its ability to integrate with a variety of third-party services including PayPal and Mailchimp, and its wide range of customization options. If you're looking for a powerful and easy-to-use WordPress form plugin, Gravity Forms is a great option to consider. Paid Features Though they don’t offer a free trial, Gravity Forms offers several paid plans to choose from with premium features and support. Their subscription plans start at just $59 per year for Gravity Forms Basic, with the full suite of advanced features costing up to $259 per year. While the higher tier license will allow you to use this plugin... --- ### How A Job Aid Contributes To A Successful Sales Process > Are you doing all you can to ensure the success of your sales process? Implement a job aid to help you out. Learn more about it here. - Published: 2022-07-04 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/how-to-ensure-a-successful-sales-process-with-a-job-aid/ - Tags: Sales And Marketing Integration How To Ensure A Successful Sales Process With A Job Aid The sales process can be a daunting task, especially for new sales reps or if your sales process is complex. A successful sales process requires careful planning and execution in order to generate the desired results. Luckily, there are a few steps you can take to ensure a successful sales process, one of which is by providing your sales team with job aids. The use of job aids can help improve the performance of your sales team, and can also help to boost the customer experience. What Are Job Aids? A job aid is a tool that provides step-by-step instructions or information that helps people complete a work task. Job aids can be in the form of a written document, an online resource, or even a physical object, such as a poster or notecard. For instance, a sales representative can use a job aid when on the phone with potential customers that lists all of the questions that they need to ask to obtain the requisite information. A job aid could also provide various instructions to the sales rep based on what the customer's needs or questions are. Ways Job Aids Can Improve The Sales Process Job aids help make it easier for sales personnel to do their job in an efficient and effective manner, thereby helping you to improve the customer experience and close more sales. With that in mind, the following are a few specific ways in... --- ### THE DIFFERENCE BETWEEN WEBSITE AND WEB PORTAL > Learn the difference between a website and a web portal, and know what each of these two mean. Make sure you know what you need and how to set it up. - Published: 2022-04-13 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/the-difference-between-website-and-web-portal/ - Tags: Digital Brand Development The Difference Between Website And Web Portal Everybody knows what a website is—it's a place on the Internet that is publicly accessible via a unique URL. However, you might not be quite as familiar with a web portal, despite having heard the term. On the surface, the difference is simple: a web portal is a private website that you can access on the Internet via a unique URL as long as you have a username and password, whereas access to a website isn’t restricted—it’s accessible to everyone. Both websites and web portals can be beneficial to businesses of all sizes. The following is a deep-dive into both, and will help you better understand the difference between a website and a web portal. What Is A Website? A website is a public place online where you can publish content that entertains or informs the public. With a website, you want access for as many people as possible. You can drive web traffic to your site in many different ways, including through links posted on social media or organically through SEO (search engine optimization). Types Of Websites There are three main types of websites that you can build: a static website, a dynamic website, and an interactive website. Static Website: A static website is a straightforward site that contains few or no dynamic elements. They use simple CSS (Cascading Style Sheets) or HTML (hypertext markup language) files loaded onto an Internet Server. Static websites have a fixed number of pages, and a... --- ### Website Call Tracking Software - Read This Before You Make a Decision > A website call tracking solution is essential to any business that wants to nurture their leads effectively and close sales. Find out more here. - Published: 2022-03-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/introduction-to-website-call-tracking-software-read-this-before-you-make-a-decision/ - Tags: Sales And Marketing Integration Why You Should Invest In A Website Call Tracking Solution Speaking to prospects and customers via phone is one of the most effective ways to nurture leads and close sales. It's why businesses will encourage leads to call them directly across all platforms. While the interaction itself is important, so is the data that you can collect from the conversation, not to mention the source of the call. Such data can help you identify what types of marketing efforts are particularly effective at driving phone calls. Data about the conversations can also act as a job aid for your sales team, allowing them to learn what engagement tactics work over the phone. Because of how valuable this kind of data can be, it's worth investing in a website call tracking solution. A good website call tracking software can collect and organize all of your phone call-related data, which can then be leveraged to improve your marketing strategy and enable sales teams to improve their conversion rate. What Is Website Call Tracking Software? Website call tracking software is typically a cloud-based SaaS (Software as a Service) solution that works through the use of DNI (Dynamic Number Insertion). Essentially, this means that a piece of JavaScript code is placed on your website. The code will replace the phone number you've put on each page of your site with a unique phone number tied to each website visitor. When that visitor calls, you'll be able to track that unique phone number so that... --- ### Evaluating the Costs of In-house Marketing for Efficient Budget Allocation > In-house marketing may be an ideal solution, but it can be expensive for most businesses. Before putting together a team, you should evaluate costs. - Published: 2022-03-16 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/evaluating-the-costs-of-in-house-marketing-for-efficient-budget-allocation/ - Tags: Knowledge Management Evaluating The Costs Of In-House Marketing to Ensure Efficient Budget Allocation Understanding the cost of in-house marketing is essential for every business adhering to a marketing budget. This budget can be a challenge to work with, especially for smaller and medium-sized companies, which tend to have fewer funds allocated to their marketing budgets. That challenge can become much greater should there be cutbacks to your budget for whatever reason. Whether your budget is limited or shrinking, allocating your marketing budget will be key. Effective budget allocation will ensure that you're getting the most out of your B2B marketing dollars. How you spend your money on in-house marketing will be critical. Begin by evaluating your internal marketing team's costs to determine how cost-effective your marketing staff is and your hiring strategies are. The Costs Of Hiring FTEs The costs of adding permanent employees to your in-house marketing team can be prohibitive. It would help if you considered the hiring process's actual costs when you take inventory of your marketing team and any FTEs (full-time equivalents) you plan on hiring in the future as your B2B marketing needs increase. Keep these costs in mind before adding FTEs to your in-house marketing department: Advertising Job Position To attract candidates, you will need to advertise the position. Ad costs vary greatly depending on where you're posting the ad and how long you're running your ads. If you're seeking a highly specialized candidate, you may need to spend extra money to ensure that such candidates... --- ### RENTED B2B TEAM MEMBERS VS FTES - WE WEIGH THE PROS AND CONS > It can be challenging to decide whether to build an internal marketing department or outsource B2B marketing. Find out what their pros and cons are. - Published: 2022-03-16 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/rented-b2b-team-members-vs-ftes-we-weigh-the-pros-and-cons/ - Tags: Knowledge Management Pros And Cons Of Hiring FTEs Vs Renting Marketing Skill Sets Growing a marketing department’s capabilities is something every organization has to do at some point. Marketing is vital to both the launch and growth of every business. However, there are many conflicting opinions amongst businesses regarding the best way to boost their internal marketing abilities. Some companies believe that building an in-house marketing team by hiring full-time employees (FTEs) is the best way to go. Others think it's more effective to outsource their marketing needs to a team of rented experts. The best course forward for your business depends on your specific needs and financial flexibility, both right now and in the future. A common misconception businesses share is that if you're burdened with a smaller budget, then the only solution is to make cuts. Yet certain investments can help make it easier to maintain a smaller budget while driving results simultaneously. For example, investing in outsourced marketing. Understanding the pros and cons of hiring FTEs vs. relying on rented B2B marketing resources can help you weigh your options more effectively. The Pros Of Hiring FTEs For Your Internal Marketing Team Some companies start without any marketing team whatsoever. In cases such as these, the owners are often the ones doing the marketing. As their business grows its customer base, they take on more essential FTEs to keep up with demand and expand their reach. Consider some of these advantages of hiring FTEs to build an internal marketing department:... --- ### BUILDING YOUR MARKETING TEAM: IN-HOUSE VS. FREELANCER VS. OUTSOURCING > Whether you’re doing things in-house, hiring freelancers, or doing outsourcing, consider these pointers on how to build your own marketing team. What To Consider In Creating Your Marketing Team - Published: 2022-03-16 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/building-your-marketing-team-in-house-vs-freelancer-vs-outsourcing/ - Tags: Knowledge Management The last thing you want to do is waste resources or put yourself in a challenging position should your marketing budget diminish in the future due to unforeseen circumstances. Building your marketing team offers you three options: you can build an in-house team, you can temporarily hire freelancers, or you can outsource to a professional marketing agency. What Does A Typical B2B Marketing Team Look Like? If an in-house marketing team does exist, then a VP of Marketing and a marketing manager are often in place to oversee everyone on the team. In this day and age, marketing strategies tend to be very expansive, meaning that there are many roles to fill. The typical marketing team may include an SEO manager, a social media manager, a paid search manager, a brand specialist, a solutions engineer, content writers, a content editor, and more. Certain Projects May Require Specialists Note that some marketing projects require specialists who are needed on a long-term basis. For example, web developers are needed to help build or redesign your website. Programmers are required if you are going to develop an app. These are both positions that you may not need every day but may be essential for specific projects. The Benefits Of Hiring An In-House Marketing Team Businesses that have the resources to spare will often prefer to build their marketing department in-house. An in-house marketing team is essentially a team of employees that work solely for your company. Because they are employees of your company,... --- ### Find New Marketing Dollars & Grow Results As Budgets Shrink > If your company is working with a smaller marketing budget, it’s vital to identify what you need versus what you can put on hold. Learn the ways here. - Published: 2022-03-15 - Modified: 2024-02-21 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/marketing-budget-sourcing-money-to-support-your-campaigns/ - Tags: Knowledge Management How To Find The Money To Drive Results Despite A Shrinking Marketing Budget Working with a smaller marketing budget than you're used to can be incredibly restrictive. Businesses are often forced into making sweeping changes to their marketing department, whether it's to their in-house marketing team or, sometimes, in addition to, their marketing efforts in general. The consequences of such changes are often poor results, making it challenging to achieve pre-established marketing goals. However, many businesses don't realize that just because you have less money to work with doesn't mean that you can't still achieve acceptable results. The key to driving results despite having a smaller budget is how you allocate your marketing dollars. You'll need to re-evaluate your marketing team and your marketing strategy to get the absolute most out of a smaller budget. And just because you have a smaller budget doesn't mean that you can't invest in other marketing opportunities. A common misconception businesses share is that if you're burdened with a smaller budget, then the only solution is to make cuts. Yet certain investments can help make it easier to maintain a smaller budget while driving results simultaneously. For example, investing in outsourced marketing. Is Your Marketing Team Eating Up Your Budget? When working with a small marketing budget, first determine how cost-effective your marketing team is. An in-house marketing team can be expensive to maintain, especially if you've hired specialists who aren't necessarily needed on every project. Re-evaluating your marketing team is critical if you... --- ### The Financial Costs and Value of In-House vs. Outsourced Marketing > If you’re trying to choose between building an in-house marketing team, you’ll need to carefully consider the pros and cons of both for your business. - Published: 2022-03-14 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/the-financial-costs-and-value-of-in-house-vs-outsourced-marketing/ - Tags: Knowledge Management Comparing The Financial Costs And Value Of In-house Vs. Outsourced Marketing There are various pros and cons to building an in-house marketing team and outsourcing to a B2B marketing agency, all of which should be carefully weighed. However, for small and medium-sized businesses that do not have a massive marketing budget, one crucial factor tends to trump all others: cost. Making an informed decision requires you to compare the short and long-term financial costs of an in-house team full of FTEs (full-time equivalents) and a team of hired marketers outsourced from a marketing agency. With that in mind, the following is a detailed guide into the costs of both in-house marketing teams and outsourced marketing agencies: Delve deeper into the pros and cons of hiring FTEs vs. outsourcing to rented marketers here What Is The Cost Of Hiring An In-house Marketing Team? Building an in-house marketing team is difficult because the costs of doing so will be all over the place. For instance, different organizations have different marketing needs. A smaller startup may only need a handful of marketers to begin with; however, as your business grows, your marketing needs will increase. Additionally, there are dozens of different positions that you could fill in a marketing team, all of which require various skills. The personnel who fill these positions will vary in cost based on their specialties, how much expertise they have, and what kind of experience they boast. Finally, there are a lot of associated costs to consider, as... --- ### How to Make Room in Your Marketing Budget for the Talent You Need > Seeing signs that your marketing team has talent gaps? Learn here how to squeeze in your b2b marketing budget for talent acquisition. - Published: 2022-03-14 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/how-to-make-room-in-your-b2b-marketing-budget-for-the-talent-you-need/ - Tags: Knowledge Management How to Hire the Talent You Need by Optimizing Your B2B Marketing Budget The more your business grows, the greater your marketing capabilities will need to be. If you started with only one or two full-time employees working on your marketing efforts, you might need to add to your marketing team sooner rather than later. The need to invest in your marketing talent is even more critical if your marketing efforts have been managed by employees or stakeholders responsible for other facets of your business. You need dedicated marketers to ensure that your marketing strategy is executed correctly. The challenge, unfortunately, lies in the ability to hire the talent you need. As a small to medium-sized business, the odds are that you still have a limited marketing budget to work with. On the other hand, not investing in your marketing as your business grows can hurt you over the long run. If you don't scale your marketing efforts to match growing business, your business will eventually stagnate. As a result, you must make the most out of the marketing budget that you have. Simply optimizing your existing budget and re-evaluating how you allocate your funds can help you find the money you require to hire the talent you need. Signs That Your Marketing Team Has Talent Gaps That Need to be Filled The first step is to determine whether there are any talent gaps in your marketing team that need to be addressed. It's worth noting that while talent gaps... --- ### Reducing Marketing Spend? Make Changes WITHOUT Sacrificing ROI > For businesses, cutting costs without compromising ROI can be difficult. Explore how outsourcing can be a suitable budget-friendly solution. - Published: 2022-03-14 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/reducing-marketing-spend-make-changes-without-sacrificing-roi/ - Tags: Sales And Marketing Integration How To Adapt To A Reduced B2B Marketing Budget Suddenly being faced with the need to make budgetary cuts can be incredibly challenging for your business. Unfortunately, the need to make budget cuts is something that many companies have to deal with at some point in time. If you're being forced to lower your budget, you'll need to develop a plan. Merely trying to get under budget is rarely a good idea if the cuts you're making aren't strategic. For instance, many smaller and medium-sized businesses will look to cut their marketing budget first. They do this because the loss of marketing dollars may not hurt as much in the short-term as cuts to other departments. However, it can significantly impact your long-term goals. A better strategy is to avoid making marketing budget cuts if you can. Of course, avoiding changes to your marketing budget isn't always an option. If there's no other alternative, you might not have a choice. While you may have to scale back your marketing efforts (and possibly even your marketing team), you don’t have to diminish your return on investment (ROI). Making the wrong cuts can have dire consequences to your ROI. You could hurt your marketing efforts to the point where recovering will become an enormous challenge. Carefully consider the cuts you make to ensure that you're able to adapt to a smaller B2B marketing budget without sacrificing your ROI. The Risks Of Reducing Your B2B Marketing Budget If you can't avoid making cuts... --- ### The Value Of A Website Resources Library And The Resources To Add > A website resources library is full of value, easy to create, and will help deliver results. - Published: 2022-03-10 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/the-value-of-a-website-resources-library-and-the-resources-to-add/ - Tags: Search Engine Optimization A Website Resources Library Deliver High-Value Returns You need to have content capable of addressing every stage of the buyer's journey to successfully generate new prospects, convert leads, and close sales. While a blog page can go a long way towards achieving many of your content marketing goals, blog content isn't the only type of content you should focus on. There are other types of resources, such as case studies, eBooks, white papers, and videos, that can educate leads and aid your sales team in their efforts to close more customers. Consider creating a resources section on your website where you can host and organize all of your resources in one location. Remember, it's not just enough that you create a website resources section; you’ll need to fill that section with helpful resources. What Is A Website Resources Library? A website resources library is a single web page or section of the website designed to collect and organize the resources you want to showcase to website visitors. Continuous updates to the resources library should occur over time as old resources need to be updated or new resources need to be added. The content that you publish in your resources section can be categorized as one of two types: That said, the algorithm promotes video content in two ways: Gated Content Gated content refers to content offers that require a form submission to gain access. The form (gate) may require the user to enter information such as name, location, email, and... --- ### How To Optimize Your YouTube Channel For Search - 13 Tips > SEO isn’t just for websites. Your YouTube channel should also be getting the same kind of love. Here are 13 optimization tips to rank your videos! - Published: 2022-03-10 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/13-youtube-optimization-tips-for-improving-your-channels-seo/ - Tags: Search Engine Optimization 13 YouTube Optimization Tips For Improving Your Channel’s SEO YouTube is the largest video content platform in the world. Many don’t realize that YouTube is also considered a social media channel and a search engine. As such, it's a vital component of any content marketing strategy. However, simply posting content to your YouTube channel isn't going to guarantee success. SEO is just as important on YouTube as it is on Google, not surprisingly, considering that Google owns YouTube. With that in mind, optimizing your YouTube channel for SEO is essential to attracting a larger audience -- and higher qualified leads. What Factors Influence YouTube Video Rankings? YouTube has a vested interest in keeping users on its platform for as long as possible. This desire is to ensure that as many viewers see ads bought on their channel as possible. The more views and engagement a given video receives, the more easily it can be monetized, leading to heavier promotion within YouTube's system. In contrast, videos with little engagement will not receive such a push. Essentially, the YouTube algorithm will give content with more engagement higher rankings, which, in turn, results in even more engagement. That said, the algorithm promotes video content in two ways: Recommends Videos - The algorithm uses the individual search history, watch history, and user actions to make specific, personally-tailored recommendations. Ranks Videos Based on SEO - The algorithm uses various engagement-based metrics to rank videos in the YouTube SERP system while also matching specific keywords within... --- ### Reinforcing Loop Within Search Engine Optimization > The interconnectedness of variables within search engine optimization is enough to make many people’s heads spin. In this article Joshua will walk you through a systems science approach to understanding SEO. - Published: 2021-11-25 - Modified: 2024-08-15 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/systems-science/ - Tags: Search Engine Optimization Systems Archetype 1: Reinforcing Loop Within Search Engine Optimization, as relating to the accrual of PageRank. The Google search engine was groundbreaking in the way that it created a computational methodology of evaluating the relevance, trust, and authority of a web page in order to then provide a ranking system. Since launch, almost all other search engines have adopted similar methodologies for managing search results. A proprietary metric called PageRank (Sergey Brin & Page, 1998) works on the hypothesis that the most authoritative sources are the ones which are referenced the most. They drew this initially from competing academic journal articles, and then expanded this to apply to every single web page on the internet. The result of this methodology is that in order to make a webpage appear higher within Google (a process referred to as Search Engine Optimization, or SEO), a search engine optimizer must increase the number of referring pages to their target page. The metrics for this model are as follows: SEO Budget: The time or money that a website has available to engage in SEO. Active Link Building: The number of projects in which the direct objective is to increase the number of referring pages to a target webpage. Acquired Page Rank: The amount of PageRank generated directly by a proactive link-building team. Organic Visibility: The total visibility of a webpage within Google Search results pages. Organic Traffic: Traffic which has been generated to a webpage directly from Google search. Revenue from Organic Traffic: Revenue... --- ### Integrating Ontraport And WordPress - Beginner Guide & Tutorial > A step-by-step guide on how to integrate your WordPress site with OnTRAport. Forms, plugins, ONTRAPages, and GTM Tracking. Includes a video tutorial! - Published: 2021-10-15 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/ontraport-experts/insights/integrating-wordpress/ - Tags: Ontraport Experts A step-by-step guide on how to integrate your WordPress site with OnTRAport. Forms, plugins, ONTRAPages, and GTM Tracking. Includes a video tutorial! Integrating Ontraport And WordPressIntegrating Ontraport and WordPress is not a complicated process. Once you succeed, their integration will enable you to create testimonials, manage your clients better, update important information easily, connect forms, track pages, build client portals, and market your services in the best possible way. Read through our guide and start implementing the integration best fit for your website today. The Most Common IntegrationsThe reason external integrations are necessary is that it provides a way to automate things. You can get more done in less time because you're able to integrate WordPress with Ontraport. It also reduces the risk of human error. Sometimes we forget to send something out right after we post it on our blog and integrating Ontraport with our website, will allow us to automate many tedious processes we had to monitor manually. Here are some of the most common integrations that will greatly benefit your website. Visitor Tracking: You can easily track who visits your pages, and not just that, you can also see what they click on and who referred them to your website.   Accept Payments: You won’t need additional plugins. Ontraport can easily accept payment details for your products or subscriptions.   Page Editor: You can easily drag and drop to edit your pages with Ontraport and publish them on WordPress easily.   Memberships/Client Portals: You can manage CRM,... --- ### Integrating Ontraport And WordPress - Beginner Guide & Tutorial > A step-by-step guide on how to integrate your WordPress site with OnTRAport. Forms, plugins, ONTRAPages, and GTM Tracking. Includes a video tutorial! - Published: 2021-10-14 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/ontraport-experts/insights/integrating-wordpress/ A step-by-step guide on how to integrate your WordPress site with OnTRAport. Forms, plugins, ONTRAPages, and GTM Tracking. Includes a video tutorial! Integrating Ontraport And WordPressIntegrating Ontraport and WordPress is not a complicated process. Once you succeed, their integration will enable you to create testimonials, manage your clients better, update important information easily, connect forms, track pages, build client portals, and market your services in the best possible way. Read through our guide and start implementing the integration best fit for your website today. The Most Common IntegrationsThe reason external integrations are necessary is that it provides a way to automate things. You can get more done in less time because you're able to integrate WordPress with Ontraport. It also reduces the risk of human error. Sometimes we forget to send something out right after we post it on our blog and integrating Ontraport with our website, will allow us to automate many tedious processes we had to monitor manually. Here are some of the most common integrations that will greatly benefit your website. Visitor Tracking: You can easily track who visits your pages, and not just that, you can also see what they click on and who referred them to your website. Accept Payments: You won’t need additional plugins. Ontraport can easily accept payment details for your products or subscriptions. Page Editor: You can easily drag and drop to edit your pages with Ontraport and publish them in WordPress easily. Memberships/Client Portals: You can manage CRM, payments, deliver products,... --- ### XML Sitemap Is Icing On The Cake for Your SEO > The sitemap is an XML file that lists the URL on the site. Good XML sitemaps allow your website to get indexed faster by search engines. - Published: 2021-09-07 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/xml-sitemaps/ - Tags: Search Engine Optimization A good XML sitemap can be used as a road map for your website, guiding search engines to visit all your important pages. XML Sitemaps can be used effectively for SEO because they allow search engines to quickly discover your essential website pages without traversing each internal link to reach the end of the path. This enables the crawler to identify URLs that Google may not discover during regular crawling. This article will explain what an XML sitemap is and how you can use it to rank better. What is an XML Sitemap? An XML Sitemap is a file that contains a list of specific URLs from your website. The XML means that the file is saved in XML (Extensible Markup Language) format, a sibling of HTML. This file is embedded in your site, but it typically doesn't display on the website when you access it. However, the crawler will reference it to collect URLs on the website. This XML sitemap can be a guide for the search engine robot (crawler) to access your important pages. Since the search engine spider follows the URLs on the website and collects them, preparing this sitemap might sound like extra work. However, if your website is new or has hundreds or thousands of pages, the crawler might not correctly access all the pages. Why is XML Sitemap so important? When you create a website, the XML sitemap is not necessary. Even if installed, it will not be directly reflected in the search engine... --- ### 10 of The Best Technical SEO Tools for Auditing > Choosing the right technical SEO audit tool can help you perform a better technical SEO audit. Check our list of essential technical audit tools. - Published: 2021-08-23 - Modified: 2025-04-23 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/seo-tools/ - Tags: Search Engine Optimization SEO tools are auxiliary software used in the process of search engine optimization, including query tools, ranking tools, traffic analysis tools, and more. Effectively utilizing SEO tools can help you analyze your website's strengths and weaknesses, assess competitors' sites, and gain insights into the latest search engine trends. SEO Tools from Google Let's begin with the highly convenient tools that are easily accessible and closely aligned with our ranking goals, starting with Google.   To enhance user convenience, Google provides access to various analytic tools that allow you to assess your website's performance, essentially for auditing purposes.   And you know what? You can use these tools completely free of charge! Without further ado, let’s see what they are. Google Search Console Google Search Console is a free tool developed by Google to assist companies in optimizing their website's search visibility. It provides all kinds of information you need for your website. For example, the keywords and rankings of your website, which search terms users came to your website through, the display result status of the search terms, click-through rate, which websites link to your website, and so on. Additionally, this tool can identify issues related to website quality and security. For example, 404, mobile-friendliness, malicious website attacks, etc. How to Set Up Google Search Console? Step 1. Visit URL: https://search. google. com/search-console/welcome View the upper left corner of the interface, search property> add property. Step 2. Select property type. There are two ways to verify authority, domain and URL... --- ### What is Bant & How Does it Help a Sales Team? > BANT is a very common sales process term, designed to assist with lead qualification by checking them off a set of predefined criteria. - Published: 2021-08-13 - Modified: 2024-01-27 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/bant/ - Tags: Sales And Marketing Integration What the Heck is BANT? How Does it Help Sales? BANT stands for budget, authority, need, and time frame. In a nutshell, it's an acronym used to describe four key elements every potential customer needs to have before they can buy your product. If the key buying factors are not present you will have a hard time closing a sale. BANT was invented in the 1950s by IBM, and they still use it today. Its primary goal was to assist sales people in qualifying their leads, so as to have a more efficient sales process. BANT is a Lead Qualification Process If you know anything about marketers and sales folk, you will know that they love a few things perhaps a little too much, such as acronyms and mnemonic devices. So when it comes time to teach a fresh sales person how to properly qualify a lead before wasting their time with them, BANT is a very welcome friend. Lead qualification is an essential component of any lead management strategy. What is a Lead Qualification? It may sound fancy, but lead qualification is as simple as it gets. It may sound fancy, but lead qualification is as simple as it gets. It's the process of finding out if a lead is worth your time, if they're even a lead, or just somebody who clicked on some website advertisement and needs to be ignored. Why is Lead Qualification Necessary? When you're a salesperson, time is literally your most valuable asset. You... --- ### Ultimate Checklist To Technical SEO Audit > Want to conduct a technical SEO audit to improve your site? Follow this technical SEO audit checklist to help you carry out the process. - Published: 2021-07-06 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/performing-seo-audit/ - Tags: Search Engine Optimization Everyone knows that the ranking performance of a website in search engines is related to potential business opportunities. And as such, optimizing your website for search engine optimization (SEO) must not be taken lightly, including conducting a technical SEO audit. As a business owner or marketing manager, you must really want to know how well your website performs in terms of SEO, don’t you? That’s why you need to conduct an SEO audit on your website. The SEO audit is a procedure to check whether the running website meets the basic requirements of an optimized website for search engines (achieving a good organic ranking on the search engine) at all levels, from how the website is constructed to the content of the website itself. In this article, we will be discussing how to conduct an effective technical SEO audit on our websites to get the important pieces of information that will help you optimize your website. How Do Search Engines Work on Websites? First of all, you need to know the basic concept of a search engine and how it works on your website. In order for a search engine to use their function, they utilize "crawlers". It is a tool for crawling your website and analyzing them. This includes: What keywords (or phrases) the URL contains. The extent to which the content meets the searcher’s initial needs. How the content keeps searchers on the site. The speed and security of the website. The degree to which the website meets... --- ### Technical SEO Audits Made Easier with Sitebulb Website Crawler > Follow this guide and learn how to use sitebulb to help you perform a better technical seo audit. - Published: 2021-07-06 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/sitebulb-seo-audit-tool/ - Tags: Search Engine Optimization Sitebulb provides more than just website crawling. It can perform SEO analysis and guide you through the complete process of conducting valuable web audits. Sitebulb's cutting-edge technology and JavaScript rendering capabilities allow it to crawl any website, anywhere, at any time. This tool takes the time to focus on core issues and automatically checks and prioritizes over 300 SEO issues. Sitebulb can also simplify some professional terms into easy-to-understand language. This article will show you how to audit a site with Sitebulb. Run The Crawl To run the crawl, you would need to start a new project first, in case you don’t have any project running. So, hit that “Start a new project button” to begin. Then you will be prompted to enter the target site details to officially create the first project and run your initial audit. Don’t forget to name your project so you can easily recognize it and differentiate it from the others. In some cases, depending on your site, you may need to choose from the available start URLs to begin with. Here’s how it looks. Choose the start URL that you prefer. After that, you will need to set up your audits. Now here you can set what kind of data that you want to get from your crawl to be audited, like page speed, page resources, mobile-friendliness, etc. For your convenience, you can also link your audit to your GSC or Google Analytics account if the site is registered as your property. This would... --- ### Technical SEO: A Comprehensive and Simple Guide > What is technical SEO? Technical SEO is an essential element of SEO that allows search engines to crawl and index your page. Learn more in this article! - Published: 2021-07-05 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/technical-seo/ - Tags: Search Engine Optimization A crucial aspect of search engine optimization lies in the technical infrastructure of the website, which relates to the crawlability of the website and the content required for the site to be indexed. The state of technical SEO determines the condition of your website. For instance, if your site is invisible, insecure, or slow to load, search engines may skip it altogether when selecting a page to display in organic search results. Technical SEO can reveal the reasons for poor rankings and provide suggestions to solve the problem. This involves optimizing website infrastructure at the initial construction stage of a site or making alterations and changes to existing sites. So what are the elements of technical SEO? Website Load Speed Website speed affects search rankings. Google judges the website loading response speed from spider crawling, Google browser data, and whether to use CDN, load balancer, and other factors. So, what are the effects of website loading speed on SEO optimization? Google has explicitly stated time and time again that site speed is a direct SEO ranking factor. User Experience The ultimate goal of website optimization is for the best user experience, for users browsing the website is to solve their demand. If a website loads too slowly, the user will directly close the website, thereby increasing the bounce rate. Search Engine Spider Experience If the loading speed of the website is too slow or the website cannot be opened, it will affect the crawling of search engine spiders. After a... --- ### What Is A Thank You Page? – And Examples > Does your website need one? Or maybe you’re unsure if yours is good enough? Check out the essentials and some examples right here. - Published: 2021-06-16 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/what-is-a-thank-you-page-and-examples/ - Tags: Digital Brand Development Have you ever been thanked by a page before? Well, I have. I’m usually thanked for purchasing a product, signing up for a newsletter or a webinar. It doesn’t make me feel important, but it does give me a sense of closure. I’m confident that I successfully did something that day. If you are offering something on your website, you really need to close it with a “Thank You” page, it’s very important. Maybe you think you don’t need one? Find out how a Thank You page works and how to build one. Why Do You Need A Thank You Page? There’s no rule book to guide you on the rights and wrongs when building a website. There’s no code you need to comply with, like when you have an actual physical building. Building a website needs trial and error, you need to keep evolving and learning to fulfill the needs of your business. Here are some points on why you actually NEED to have a Thank You Page. Customer’s Journey – The simplest purpose of a Thank You page is to mark a customer’s journey. This is when you thank them for something small, like signing up or liking a post on your website. This marks your visitor from someone who was simply browsing around to someone who’s interested in you. Prospect Turns Customer – When your visitors do something more, like actually buying your product or purchasing your ebook, a Thank You page will make them feel recognized.... --- ### On-Page SEO for the Human as Well as the Machine > Today, on-page SEO means that we need to create useful content that educates and uses research as well as structure, to provide keyword rich, contextual depth. - Published: 2021-06-07 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/on-page-seo-for-the-human-and-the-machine/ - Tags: Search Engine Optimization On-Page SEO for the Human If you have been reading up on SEO, especially articles that were published in 2015-2016, then you have probably come across the idea of ‘write for the human and not the machine. ’ In many ways, this actually sets up a false dilemma in people’s minds. This concept originates from the early days of search engines and some intermittent periods when the algorithms controlling rankings were primarily driven by automated, seemingly mechanical processes. The skill of SEO and SEO copy writing was in understanding how the machines and algorithms were going to interpret something, and then finding the balance of making their text legible to a human being. This led to a 'machine-first' approach for web pages and content creation, with human readers coming in second. After all, if a page would never be ranked and discovered by humans, what was the point of initially writing it for them? What we see now, however, is a world in which the technology determining rankings has grown and has learned to better distinguish which content will be useful and enjoyed by the humans that they serve. Ways that SEOs Used to Try and Fool the Machine Within the toolbox of many SEO’s in the past there was some very specific lists of ways that they could try and make their content more appealing to the search bots, quite often at the expense of the humans trying to read it. Keyword Stuffing on Every Page Keyword stuffing involved... --- ### Website Metrics, Traffic, & The Value of Google Analytics > Find out which website metrics matter the most, how you can improve conversion, & do it all with a free Google Analytics account! - Published: 2021-06-05 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/website-metrics-traffic-the-value-of-google-analytics/ - Tags: Search Engine Optimization Utilizing Google Analytics For Website Metrics And Traffic Your website provides you with a treasure trove of data that can be used to greatly improve your web traffic, content, conversions, and your understanding of your target audience. It’s one of the reasons why businesses of all sizes leverage Google Analytics in order to analyze their data and track various useful metrics, including website traffic. Finding Metrics That Are Important One of the biggest challenges of monitoring website metrics is that there is an abundance of data available for you to analyze–to the point where there are hundreds of potential metrics you can track. Following hundreds of random metrics is generally not a good use of your time, especially if you don’t understand how you can leverage those metrics to improve your website or marketing strategy. The following is an overview of the metrics that you should follow and why. Important Metrics For Your Website 1. Website Traffic Website traffic is one of the metrics that people obsess over the most. Monitoring how many people visit your site over time will give you an idea of how successful some of your inbound marketing strategies, such as your SEO strategy and your content marketing strategy, are. If traffic is steadily increasing month by month, then this is a good sign. If your web traffic remains static -- or even worse, declining -- then it indicates that there is an issue with either your website or your marketing efforts. The website traffic metric... --- ### What Are User Engagement Metrics And Why Are They Important? > Keeping your users engaged is an important key to online business success. So here’s a guide on user engagement metrics to use for your business. - Published: 2021-06-05 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/what-are-user-engagement-metrics-and-why-are-they-important/ - Tags: Search Engine Optimization Defining User Engagement Metrics And Their Importance To Your Business When it comes to marketing and sales, a lot of emphasis is placed on attracting new leads to your website. While this is certainly important, boosting web traffic isn’t going to amount to much if you can’t capture your visitors or nurture your leads through the sales funnel. The only way you’re going to achieve any measure of success is by engaging your visitors. This is the entire reason why you have a content marketing strategy and a social media presence -- to engage with your audience. Without engagement, you are not going to be able to generate interest. Because of how important your ability to engage your audience is, you will need to pay attention to your user engagement metrics. Doing so will allow you to effectively judge your ability to engage users and to improve that ability by making adjustments to your strategy where necessary. What Does User Engagement Mean? So what exactly is user engagement? Basically, it’s any kind of interaction that a user has with your brand. This can mean a lot of different things. It can mean sharing a post on social media, downloading an eBook off of your website, opting into your email list, or simply spending time reading content on your site, to name a few examples. User Engagement Tools User engagement metrics help you measure and track how your audience is interacting with your brand at various touchpoints, thereby allowing you to... --- ### What Is A Home Page? A Website’s Starting Point > What is a homepage? Learn why it's considered as the starting point of any website. Read more to find out what features a homepage should have. - Published: 2021-06-04 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/what-is-a-home-page-a-websites-starting-point/ - Tags: Digital Brand Development By taking a good look at the homepages of several websites, you will note a great deal of them seem fairly similar. At least so far as the components they are inclined to incorporate, which is not a coincidence. All things considered, homepage style is actually crucial to a site’s success. Your homepage is a vital tool for your business as it often delivers the very first impression to potential clients. There are lots of essential ingredients of good web design, like white space, font choice, color scheme, and layout, though the centrepiece of a site is the content, not its layout. Within just a few seconds, your homepage has to introduce your service or product and entice site visitors to explore your website more. Homepage Defined A home page is actually a webpage that can serve as the starting point. It’s the default web page that loads if you enter a site’s domain only. The home page is actually utilized to facilitate navigation to various other web pages on the website by providing links to all the areas available on the site. For instance, a media site may provide headlines and the very first section of best stories, with links to full articles. Meanwhile, other sites make use of the home page to draw in users to generate an account. As soon as they’re logged in, the home page could be redirected to the profile page. This might be described as the “personal home page”. A Homepage is Like... --- ### Just Noticed a “This Site May Be Hacked” Tag in Google? I’ve Been There > Hacked website might sounds like a nightmare for you and for us. But here's some of what you can learn to handle the situation to prevent it to get worse. - Published: 2021-05-31 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/hacked-website/ - Tags: Digital Brand Development There is a good chance that you are reading this page because you have just noticed something strange on a Google Results page. This can be worrying to see when you are surfing the net, and even more worrying if it is your own website that this message is appearing under! I built this page so that if someone finds themselves in a similar situation as I did once, they will have an easy-to-navigate and accurate source for the many questions that they will naturally have. I hope that if you are in the unfortunate situation of recently discovering that your website has been hacked, this page may bring you a certain level of peace and understanding, whilst also assisting you to solve some of your more immediate problems. The Story Behind This Blog When I was early in my career as a marketer, I was on the receiving end of a hack. This is not uncommon in this day and age. I had moderate technical ability at best and was not prepared for this to happen. The next 14 hours of my life were a hectic and scrambled rush for information, understanding, and assistance. I was an employee at this stage, working on a company’s website. My chief workload was: Content creation Social media management Search Engine Optimization Basic WordPress Management One thing that occurred differently for me, was the fact that even though Google had placed the “this site may be hacked warning” on the SERP results for... --- ### What Is Caching? The Basics & More > It may be a familiar term, but do you really understand it? Read here to understand more about the functions and benefits of caching. - Published: 2021-05-14 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/what-is-caching-the-basics-more/ - Tags: Digital Brand Development Well, I’m sure you’ve heard of caches before. Has your IT guy ever told you to clear your cache? Or maybe you stumbled across that phrase on a blog or an online guide. It usually continues with instructions and technical terms. But what is it exactly? Well, today you’re going to read a lot about caching and clearing your cache, and everything related to cache. Let’s get started. What Is Caching? Cache is a temporary storage to help you access items quicker and more efficiently. Cache has been adapted to refer to internet technologies such as web browsers and apps.   Cache can be used for a whole lot of things. Not just as a “technological language”. But because of its common use for computers and software, it has now been considered as a technological phrase. Today we are going to discuss it in its technological manner. When you access a website or an app, there are a lot of elements that you see on your screen. Text, images, navigation, links, and more. The first time you load a webpage, it will always take longer than the next time. That’s because, after the first time, larger files are stored in cache in order to load faster the next time. If you need to refresh, or you are going through an update, you may be instructed to clear the cache. This way all the previous data will be removed and the website or the app will have to take in all... --- ### Website Call Tracking Made Easy With PhoneWagon: Better Than CallRail > Website Call Tracking software is a powerful solution for ensuring that your qualified leads are nurtured. PhoneWagon and CallRail are two solutions. - Published: 2021-03-15 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/website-call-tracking-made-easy-with-phonewagon-better-than-callrail/ - Tags: Sales And Marketing Integration Why PhoneWagon Software Is A Better Website Call Tracking Solution Than CallRail Choosing the right call tracking software is an important decision for businesses looking to accurately calculate the ROI of marketing initiatives and effectively manage leads. There are several options in this market to choose from, but PhoneWagon and CallRail are sure to be two of the names that appear most often. While both cloud-based apps have similar functionalities and purposes, PhoneWagon has a more intuitive, user-friendly UI and offers more flexible and affordable prices. Those reasons, combined with a more complete, enterprise-level package with key integrations and functions, make PhoneWagon a superior choice to CallRail. What Is PhoneWagon? PhoneWagon is a robust, cloud-based SaaS (Software As a Service) solution for powerful website call tracking processes and functions as a solution for call recording, analytics, and other workflows related to lead generation and lead management. PhoneWagon allows marketing and sales departments to carry out a variety of processes, all of which revolve around five core call tracking and inbound call marketing functions: Dynamically Track Calls: PhoneWagon enables your marketing software to track calls from both inbound and outbound marketing initiatives via the utilization of dynamic phone numbers. Automate Call Forwarding: PhoneWagon enables a quick and direct line to your sales team via call forwarding to a landline (or other phone systems) whenever a prospect completes any interactive form or inbound call. PhoneWagon forwards the call - or form data - directly to your sales team for immediate lead nurturing... --- ### Evaluating Marketing & Sales Talent to Maximize Budgets & Achieve Success > One of the most effective ways to maximize your marketing budget is to determine if there are FTEs in your team that can address your marketing needs. - Published: 2021-01-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/evaluating-marketing-sales-talent-to-maximize-budgets-achieve-success/ - Tags: Sales And Marketing Integration 6 Reasons Why Evaluating Talent Is Critical To Maximizing Your Marketing Budget Due to the growing costs of marketing specific skill sets, it is imperative that you correctly evaluate the talent you have and the talent you plan to add. Failure to accurately assess talent during the hiring process and evaluate the existing staff's talent will make maximizing your marketing budget incredibly tricky. Ultimately, incorrect talent evaluation can result in inefficient budget allocation and wasted spending. To reinforce just how important it is to identify and assess talent, the following are six ways that talent evaluation can help you maximize your marketing budget. Filling the various roles at your organization is no easy task. It's incredibly challenging if you're maintaining an internal marketing team. After all, much of your company's growth will be very dependent on whether or not your marketing efforts succeed. Not to mention that you will need to build a marketing team consisting of various specializations to develop and execute an effective marketing strategy. All these variables mean it can be challenging to fill the roles you need in your marketing department, cost-effectively. The last thing you want to do is to go over budget due to costly hires. 1. Identify Your Talent Needs Your marketing strategy's strengths and weaknesses will be tied closely to your marketing talent’s strengths and weaknesses. Evaluating the talent you have on your team will help to identify the talent gaps that you need to address. It would be best if you... --- ### Sales Enablement & Content Marketing - How They Are Related > Enable your sales representative with a boost from content marketing. Read more to learn the ins and outs right here. - Published: 2021-01-11 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/sales-enablement-content-marketing-how-they-are-related/ - Tags: Content Marketing The Relationship Between Sales Enablement And Content Marketing Content marketing is one of the most effective forms of inbound marketing. One could argue that it’s the foundation for success upon which your other online marketing efforts depend. Content marketing is a strategy used to attract new prospects and nurture leads. Unfortunately, many businesses assume that content has done its job once a lead is sales qualified. However, the goals of your content creation shouldn’t be limited to just your marketing strategy. There's still work to be done at the bottom of the sales funnel, after all. Your sales team can leverage the content that your marketing team creates to help them close deals, making sales enablement a critical goal of content creation. What Is Sales Enablement? Sales enablement is a strategy leveraging content assets created to support your sales team’s needs to shorten sales cycles and convert leads into customers. Sales enablement focuses on the relationship between sales and marketing to meet sales and sales cycle needs. Marketing creates the necessary supporting resources your sales team can reference or nurture leads across the line. Sales enablement is a strategy in which your marketing efforts help improve your sales efforts. Content creation plays a significant role in this relationship. Your sales team would work together with your marketing team to identify what kinds of content assets are needed in an identified sales cycle situation. Your marketing team would then create these pieces to be used as job aids by the sales... --- ### Our go to Page Speed Optimization Plugin: WP Rocket > Page speed is indeed a crucial SEO signal to optimize to get a better rank. For that, we already have a go to plugin that is WP Rocket. Here's what we think. - Published: 2021-01-09 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/wp-rocket/ - Tags: Digital Brand Development It became clear and apparent, from an early stage of offering commercial website solutions, that page speed and time of load were going to be consistent and ongoing tasks that would always be needed. Page speed is a crucial SEO ranking signal, and an absolutely crucial component of providing a good user experience. Five years ago, I set out to systematize the way in which Paradox Marketing would approach WordPress page speed optimization, and we landed squarely on one important decision... WP Rocket would be added to our ‘ideal stack’ of WordPress plugins. This Does Not Mean This One Plugin is Our Be All and End All If a competitor comes out that can match the value proposition and capability of WP Rocket, then we will be all over it. At the end of the day, it is about results and return on investment. That said, we do actively trial any of the new contenders and there are some other great options out there. None that we would use, but ones which if they are already firmly baked into a site’s construction, then we are not concerned enough to actively uninstall the existing caching system. There are plenty of other contenders out there however who will end up on our Asana board with a task to remove. You probably have heard of some of these, and they may be ones which seemed legit... but we have our experience, testing and reasons behind every recommendation that we make. --- ### HubSpot vs Pardot - Is HubSpot The Best Alternative To Pardot? > HubSpot vs Pardot: Is HubSpot the alternative to Pardot you've been looking for? Check out this side-by-side comparison of HubSpot and Pardot. - Published: 2020-12-01 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/hubspot-vs-pardot-comprehensive-comparison/ - Tags: HubSpot Experts HubSpot vs. Pardot: Which Marketing Automation Software Suits Your Marketing Goals? When it comes to marketing automation, two comprehensive solutions rise above the rest: HubSpot and Pardot. Both of these platforms have seen industry-wide success and praise. While there are many other marketing automation solutions to choose from, few boast the extensive range of features, integrations, and user-friendly interfaces of either the HubSpot Marketing Hub or Pardot. However, even though they have many functions in common, the HubSpot Marketing Hub and Pardot differ in a few areas. If you're looking for a marketing software solution that can help you meet your marketing goals, make sure to compare them carefully to see which one will best suit your organization's specific needs. It is also important to note that both HubSpot and Pardot update their platforms periodically with new features. For instance, significant updates for both HubSpot and Pardot were rolled out in 2024. As such, staying up-to-date with how both solutions are evolving is essential in determining which platform will help you achieve your marketing goals. Introducing Pardot - Salesforce Pardot is a marketing automation solution that was developed as a stand-alone platform back in 2007. In 2013, Pardot's parent company was purchased by Salesforce. Pardot is now offered as part of the Salesforce platform and is one of the three marketing solutions available. As the most robust of these solutions, Pardot is available in two different plans at two different price points. The Salesforce Ecosystem The Salesforce ecosystem consists of... --- ### Font Wars – A Battle for the Perfect Font > Font does seem like a simple little thing that just give a visual to your typing. But actually, it more than just the visual. Let's talk about it! - Published: 2020-11-26 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/font-wars-a-battle-for-the-perfect-font/ - Tags: Digital Brand Development Let's Talk About Font, Baby! When was the last time that you paid good hard attention to a font? I bet it was a while ago... not many people seem to care any more But those who do care, really, really care! ! Welcome to what I like to call the Font Wars These little microcosms can spread through an organization like wildfire, creating a complete deadlock on a marketing campaign. When one person really cares about font, then there is no problem. When two people who care about font can agree on a font, then this is a really solid sign that the font should be used. Font wars, however, are when two people who are picky about fonts come to a disagreement. In an ideal world, they settle it with science. By testing which font resonates better with the appropriate target group. What Font is Right For Your Website is Something Which Can Be Measured All you would need to do is split test the font, on assets which are otherwise identical. Build the exact same web page, the same design, the same content, and use font A Then duplicate that page, and change it to font B. Here you have your control group. Run 50% of your traffic to the page with Font A and 50% to the page which has font B. Track which font converts better for YOUR AUDIENCE Every audience is unique, and some fonts may work better for yours. Just make sure you... --- ### Why Outsourced Marketing Is A Viable Option To Consider In Tough Times > Being proactive is critical to navigating challenging times. Consider looking into outsourced marketing as a solution to the challenges you're facing. - Published: 2020-11-02 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/why-outsourced-marketing-is-a-viable-option-to-consider-during-tough-times/ - Tags: Knowledge Management Is Outsourced Marketing During Uncertain Times A Financially Responsible Investment? Nobody can predict what the future holds, yet most companies will still forecast future results based on how their business has been trending in the past. Incorporating outsourced marketing into your strategy can help manage unpredictable changes. For instance, if their business has experienced ten percent growth each of the past three years, they will feel safe assuming that the same will occur the next year. They will then base all of their actions and decision making around that assumption. However, there will always be times of uncertainty that nobody can predict. Such uncertainty can affect your entire organization; the recent pandemic is a good example. COVID-19 has caused massive economic uncertainty throughout the world. It's no surprise that business is down for many companies, both big and small. During times like these, you're less likely to take financial risks. You may be forced to re-evaluate your budget and determine whether changes need to be made. Some businesses may deem outsourced marketing out of the question when many have to make cuts, specifically, to their marketing budget. However, don’t dismiss the idea of outsourcing just yet. At first glance, outsourced marketing may seem like another expense that you can't afford when business is stagnating. However, if you dive a little deeper into the opportunities that outsourced marketing can present, you may find that outsourcing is a financially responsible option. Outsourcing your marketing could help your business not only overcome the... --- ### What B2B Marketing Resources & Initiatives Can You Outsource? > A B2B marketing agency can help ensure that you always have the resources you need for all of your marketing needs. - Published: 2020-10-30 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/what-b2b-marketing-resources-initiatives-can-you-outsource/ - Tags: Knowledge Management Outsourcing B2B Marketing Resources And Initiatives The idea behind outsourced marketing isn't so complicated. It's the strategy of hiring a marketing agency to aid with your marketing campaign. By outsourcing, you allow a marketing agency to manage various aspects of your marketing efforts. How much control you give the agency is up to you. No matter how much marketing responsibility you give to an agency, they will work closely with your team to ensure that your specific marketing needs are met. The agency will tailor their services to achieve your particular goals. However, before you decide whether outsourcing B2B marketing resources is the best course of action for your organization, it helps to know precisely what you can outsource. The following is a breakdown of the various initiatives and resources you can outsource to a marketing agency. Types Of Marketing Initiatives You Can Outsource One of the most significant advantages of working with a marketing agency is that they can provide different types of assistance to help you complete your marketing initiatives. For instance, an agency has the staff to plan, develop, implement, run, and monitor various marketing initiatives on your behalf. Suppose you have an in-house marketing team that can handle the majority of the work. In that case, an agency can help by either providing you with professional consulting services or by augmenting your team with specialists to fill in any talent gaps you might have. Keeping that in mind, here are the two examples of marketing initiatives... --- ### Why Outsourcing B2B Marketing Efforts Will Benefit Your Business > By outsourcing your B2B marketing needs to a marketing agency, you can gain access to resources you may not have been able to afford internally - Published: 2020-10-30 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/why-outsourcing-b2b-marketing-efforts-will-benefit-your-business/ - Tags: Knowledge Management 10 Ways That Your Small Or Medium-Sized Company Can Benefit From Outsourcing B2B Marketing Most small to medium-sized businesses tend to feel they are at a disadvantage when it comes to marketing. Larger companies have more resources, putting them at a greater advantage in their marketing capabilities. More prominent companies have the financial flexibility to build massive in-house marketing departments and to supplement those capabilities by outsourcing to top-level B2B services. While outsourcing to a marketing agency may seem like a privilege that only businesses with significant budgets can afford, it's a perfectly suitable strategy for smaller to medium-sized companies with smaller budgets. If you haven't considered outsourcing B2B marketing yet, we suggest you strongly consider doing so. By strategically outsourcing your marketing needs, you can put yourself in a better position to compete, both in the present and future. The following are ten examples of how your small or medium-sized business can benefit from outsourced B2B marketing: 1. Gain Access To Marketers With Extensive Experience And Expertise An effective marketing department generally consists of a large team of marketers boasting years of experience and specialized expertise. Unfortunately, it's not financially feasible for most small to medium-sized businesses to put together such a comprehensive marketing team. Odds are, you only have a handful of marketers in-house, all of whom are wearing multiple hats as they juggle a wide range of marketing-related responsibilities. Some smaller companies don't even have employees who are officially designated as "marketers. " Instead, their owners manage... --- ### Ethical Communication: The Basic Principles > Ethical communication is crucial in the workplace and organization. Here are the basic principles you can follow to achieve ethical communication. - Published: 2020-10-23 - Modified: 2024-01-20 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/ethical-communication-the-basic-principles/ - Tags: Knowledge Management The Basic Principles Of Ethical Communication While project workflows, strategic planning, advanced technology, and business analyses are often topics associated with critical corporate discussions, an enterprise’s code of ethics - and its key ethical communication principles - is not often discussed. Businesses of all sizes rely on optimal person-to-person communication so that projects can be effectively completed, management and employees can understand each other, and for business to flow in the most efficient manner possible. While effective communication is necessary in all human relationships, it is even more critical in businesses of all sizes in order for confusion to be mitigated, and everyone is on the same page. Humans rely on communication to express personal desires of what needs to be done, and how it is to be done. In a business, this is most important for both managers and employees to effectively express what they want done, and how they want it to be done. Communication is always a two-way, mutual set of actions that includes the communicator, and the receiver. Typically, communication will include two or more communicators and receivers, and spoken communication will often illicit a reply from the initial receiver. A set of clear-cut principles exists, that every business should follow, to ensure all personnel, including C-suite executives and employees, effectively and ethically communicate in the workplace. Ultimately creating a comfortable, efficient environment where everyone is on the same page, and everyone is aligned to the principles and values of the enterprise. These ethical communication principles stem form... --- ### Targeted Email Marketing Tips For Sales & Marketing Strategies > Targeted email marketing is a strategy consisting of segmenting email recipients by a variety of factors including contact properties and purchase history - Published: 2020-10-14 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/targeted-email-marketing-tips-for-sales-marketing-strategies/ - Tags: Content Marketing Effective Email Marketing For Sales & Marketing Strategies Email marketing is one of the oldest forms of online marketing there is. The first thing that the earliest Internet users did was set up an email account. Although email marketing as a strategy has evolved significantly over the years, it remains one of the most popular ways to market a business online. There are arguably two reasons for this. Firstly, you'd be hard-pressed to find someone with access to the Internet that doesn't have an email address. It's estimated that there are almost four billion email users in the world today, a number that is expected to grow even higher. Secondly, email marketing has one of the highest ROIs (return on investment) of any online marketing strategy. Such a positive ROI is due to how affordable it is to run an email campaign and how effective email marketing can be. However, a successful email marketing strategy requires the implementation of the best possible practices. Many businesses are still caught in the past when it comes to email marketing -- just sending mass emails to everyone on their email list. Such a strategy is incredibly inefficient. To ensure that your email marketing efforts help you achieve your marketing goals, devise a targeted email marketing strategy. What Is Targeted Email Marketing? The customers and leads that make up your email list are all different from one another. Outdated email strategies treat the email list as a single entity. That’s a huge mistake. If you send... --- ### Upgrade Your Website Content For Google & Your Prospects > Upgrading your website’s content is beneficial for your SEO and ensures you provide helpful information to your audience (that includes Google, too). - Published: 2020-10-13 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/upgrade-your-website-content-for-google-your-prospects/ - Tags: Content Marketing Upgrade Your Website Content For Google & Your Prospects As the backbone of your online marketing efforts, the content that lives on your website is vital to achieving your marketing and sales goals. Without good content (or without content in general), there's very little reason people visit your website, especially if they are unfamiliar with your brand or the products or services you have to offer. Because of the critical part that content plays in your website's success, your site should be upgraded continuously with new content and your old content updated to ensure that it remains relevant and useful. When upgrading your website content, you must focus on Google and the audience you're targeting. Many businesses make the mistake of only focusing their efforts on one or the other. On the one hand, your website's content needs to be correctly optimized to rank well on Google's search engine. On the other, it needs to be relevant and useful to the audience you're targeting. If your content does one but not the other, it will inevitably affect its performance. We’ve put together a guide to upgrade your existing content and enhance your current content strategy. This guide will help ensure that the new content you publish will be successful. Benefits Of Upgrading Your Website Content Your website might already be packed to the brim with what you perceive to be high-quality content. Maybe your site has been up and running for years. Maybe every page is filled with content that's... --- ### 8 WordPress Client Portal Plugins To Streamline Your Site > We've compiled the best Wordpress client portal plugins you can use and streamline communications with your clients conveniently. - Published: 2020-09-17 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/8-best-wordpress-client-portal-plugins/ - Tags: CRM Strategy A basic WordPress website should provide visitors with an easy way to contact them, whether via a phone number, a chat feature, or a contact form they can fill out. Many businesses use a combination of these, if not all of them. However, to enhance your customer service further, consider integrating WordPress client portal plugins. However, once your visitor has converted into a customer, you’ll want to step up your customer service. You should afford your customers the privilege of having all their questions and concerns addressed as quickly as possible. Because of this, the traditional methods of contact may not be convenient enough for them. If you want to provide the best potential support for your clients, consider setting up a WordPress client portal. What Is A Client Portal? A client portal is a part of your website that’s only accessible to your clients. We give restrictions to access to those without a login and password. Those who have a login and password (which you would provide to your customers) can access a “portal” that provides them with a more personalized website experience. They can customize their customer profiles, view their purchase history, get faster customer support, access various resources, and upload different files. Benefits Of Using A Client Portal When giving them access to a client portal, you’re rewarding your clients with a more convenient, personalized website experience. Setting up a client portal will provide your business and your clients with quite a few benefits. The following are... --- ### How Webinars Can Convert Prospects Into Leads And Leads Into Customers > Different types of webinars that convert are built for unique audiences. Learn more from our post and check out how to create one for your business. - Published: 2020-09-15 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/how-webinars-can-convert-prospects-into-leads-and-leads-into-customers/ - Tags: Content Marketing 6 Types Of Webinars That Convert Leads Into Customers There are many goals that you can set for your content marketing strategy. However, there's ultimately one objective: to increase your conversions. This goal is achieved by generating relevant content that attracts, engages, and educates your target audience. One type of content that is incredibly effective in this process is the webinar. A webinar is a form of video content. It differs from other video content types because it doesn't require the same high production values to engage its audience. Webinars tend to be long-form videos focusing on interviews or presentations. They can also be streamed live, which gives them a unique advantage over other types of video content. By implementing a successful webinar strategy into your content marketing efforts, you'll quickly find that your ability to convert prospects into leads -- and leads into customers -- will improve drastically. Why Webinars Are So Effective At Improving Conversions There are many reasons why webinars are so effective when it comes to improving conversions. First, webinars are a form of video content. In general, human beings are much more engaged by video content than they are by any other kind of content, including text-based articles and static images (such as pictures or infographics). There's one primary reason for this: roughly 90 percent of all the information that your brain processes is visual. It's easier to capture someone's attention using visual content. On top of that, a person’s eyes are automatically attracted to... --- ### 7 Sales & Marketing Job Aid Examples Teams Should Use & Why > Sales and Marketing job aids are resources that your employees can use to remember steps in a process or as guidance when engaging with a prospect or lead. - Published: 2020-09-11 - Modified: 2025-04-23 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/7-sales-marketing-job-aid-examples-teams-should-use-why/ - Tags: Sales And Marketing Integration Implementing The Marketing & Sales Job Aids You Need Job aids are an excellent resource your employees can use for various reasons, whether to remember steps in a process, as a reminder to do specific tasks as part of a lengthy procedure, or as guidance when engaging with a prospect or lead. Job aids can be beneficial to everyone in your organization, including marketing, sales, and customer service reps. A good job aid can reduce errors, improve productivity, and increase employee performance. However, its usefulness depends on a lot of different factors. Here you’ll learn the types of job aids you can create, the formats you can use, and the steps you should take to develop an effective job aid. Types Of Aids Used For Sales Generally speaking, there are two categories of job aids: internal job aids and external job aids. Both types of job aids can be used by your employees, but for different reasons. Internal job aids are meant to help employees do their job, whereas external job aids are intended to be provided by your employees (such as sales or customer service reps) to your prospects or customers. Internal Job Aid Internal job aids are only meant for use internally, such as by your marketing department, sales department, customer service department, or HR department. For example, an internal job aid can include instructions that your employees can use to complete a task that requires multiple actions. If they can't remember a particular step, they can turn... --- ### How To Use Marketing And Sales Job Aids > Job aids are important resources that your organization can rely on both internally and externally, whether to recall processes or nurture leads. - Published: 2020-09-09 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/how-to-use-marketing-and-sales-job-aids/ - Tags: Sales And Marketing Integration Knowing When To Use Job Aids And When Not To Use Them The success of your organization's marketing and sales efforts depends on many different factors. Such factors include your business’ strategies and processes, not to mention the training that you provide. Without proper training, your marketing and sales personnel can’t execute your plan or implement your processes. In addition to initial training, you'll want to assist your marketing and sales personnel in doing their jobs more efficiently and with greater success. One of the most effective ways to provide this assistance is through the use of job aids. What Are Job Aids? Job aids refer to resources that enable your marketing and sales personnel to do their jobs more effectively. For example, a job aid can be a set of instructions that your staff can follow when implementing a complicated process. A job aid can also be a resource, such as a case study, that a sales representative can use to answer a customer's question and nurture them through the sales funnel. When it comes down to it, job aids can help your personnel remember important information, adapt their performance to a unique situation, or solve a problem. How Are Job Aids Different Than Procedures? A job aid is a reference document that your employees can check to recall prompts and steps needed to correctly perform a task. Job aids aren't always focused on processes either -- job aids can be different types of resources. Why Use Job Aids?... --- ### How To Create Business Case Studies To Add To Your Website > Business case studies immensely help a business build its brand and get closer to converting its leads. Find out how to create an effective one here. - Published: 2020-09-03 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/how-to-create-business-case-studies-to-add-to-your-website/ - Tags: Content Marketing The Value Of Creating Business Case Studies For Your Website Showcasing how your product or service works and how it can benefit your target audience is essential for a successful marketing strategy. Case studies not only do this, but they can also help build brand trust. A case study examines how your product or service was used in the real world to solve a customer's problem or need. In a way, a case study is one part product demonstration and one part customer testimonial. However, case studies are more detailed, which makes them useful pieces of content. What Are The Advantages Of Case Studies? Because a case study tends to be a longer, in-depth piece of content, it takes more time to create. Search out as much evidence and real-world examples as you can to back the case you're making. However, the benefits of case studies are well worth the time and effort. Here are a few examples of how case studies can benefit your business: Showcase Products And Services Merely telling your prospects how your product or service is used isn't always enough. Prospects want to know how it can be used as a solution to their specific challenges or problems. And they want to see that it works. A case study provides a real-world example of how your product or service can address a specific challenge, making it much more appealing to potential customers. Case studies can ultimately function as more detailed product or service demonstrations. Engage Audience... --- ### How To Update Blog Posts And Every Detail To Consider > Do you have dozens (or even hundreds?) of old blog posts that you know just aren't providing value anymore? Take a look at our step by step process of revising and upgrading old blog posts! - Published: 2020-08-20 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/how-to-update-blog-posts-and-every-detail-to-consider/ - Tags: Content Marketing How To Update Blog Posts For More Visibility In Search Results The blog is one of the essential elements of a successful website. Your blog allows you to publish content that can help to increase website traffic, generate more leads, capture more prospects, build more brand awareness, and improve your brand authority. It's why businesses focus so much of their attention on creating new blog content regularly. However, don’t completely ignore old blog content in favor of creating new blog posts. The age of your blog content doesn't correlate directly with its effectiveness. For example, evergreen content can continue to have an impact for a long time because it never loses its relevance. Unfortunately, some older blog posts often do lose their effectiveness. Fortunately, you can take steps to get more out of those posts whose returns have diminished. Updating old blog content is also often easier than creating new content. Instead of just dismissing older content that is no longer performing well, consider making updates that will catch Google’s attention, improve rankings in search results, and generate a new flow of traffic to your website. Why Should You Update Blog Posts? You might wonder if it's worth the time and effort to update an old blog post. After all, you could use those resources to generate new content instead. However, there are plenty of reasons why your past blog posts are worth the effort. Here are some of the reasons you should make it a point to update older... --- ### Google's Rankings, Engagement Signals & Quality Content: The Connection > By creating content that is engaging, and a website that is clear and easy to navigate, you help keep visitors on your website. - Published: 2020-06-11 - Modified: 2024-08-15 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/googles-rankings-engagement-signals-quality-content-the-connection/ - Tags: Content Marketing Google Rankings And Engagement Signals: We Separate Fact From Fiction Most companies have several goals when it comes to building their websites and developing their online marketing strategies. These goals can include improving brand awareness, increasing brand authority, building brand trust, generating more leads, and closing more sales, to name a few. How you prioritize your goals may differ from other organizations; regardless of varying goals, there are two critical elements that all businesses must pay attention to when creating or optimizing a website: engagement and search engine rankings. Both engagement and rankings are crucial to judging the performance of your website and marketing efforts. If you don’t monitor them, you’ll find it increasingly difficult to achieve your marketing goals. They also happen to be closely linked. Why Are Google Search Rankings So Important? Google is the world's largest search engine, with a worldwide search engine market share of almost 92 percent. When people perform an online search, it's likely to be on Google. The way Google's search engine works is relatively simple as far as the concept goes. Google combs the Internet to index all existing websites. They then match the keywords used in search queries to the content that they have indexed to deliver the most relevant and helpful search engine results. The SERP (search engine results page) lists what Google has determined to be the most relevant and high-quality results for each search query it receives. While users can go through hundreds of pages of results, very... --- ### On-Page SEO For A New Website > Keyword research is an art and a science. This stage of an on-page SEO process is better off being done at the very beginning of your online endeavors. - Published: 2020-05-28 - Modified: 2025-04-23 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/on-page-seo-new-website/ - Tags: Search Engine Optimization On-Page SEO for a Brand New Website Starting a website from a clean slate can be both an exciting opportunity and a daunting prospect at the same time. From an on-page SEO perspective, there is an amazing chance to get it right from the get-go, and at the same time, there is the fear that you won’t be starting from where you should be. I thought I would take some time to map out the process we go through to build a site the right way from the very beginning, while at the same time shining some light on a few of the reasons why this is an easier process than coming into fix up the on-page elements of an existing site. Starting with Page Speed and SSL Encryption Both page speed and SSL can be a frustrating addition to an existing website, however, from a fresh build, these can both be completed the right way from the word go. It is Easier to Build a Fast Site than to Make a Slow Site Faster One of the bedrocks of a well-optimized site is the speed with which it loads. Bots and humans alike can’t stand a website that leaves you hanging while it takes its time to render. Some of the things you need to change to improve the speed can then crash parts of the site or make it not render correctly, and the time required to get a speed upgrade can be considerably longer than if it... --- ### Writing Blog Content For Google & Your Prospects > Write a blog that is appealing for both your prospects and Google. Learn insider tips and tricks right here for a spectacular blog post. - Published: 2020-04-27 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/writing-blog-content-for-google-your-prospects/ - Tags: Content Marketing Writing Blog Articles That Appeal To Google & Your Prospects Content marketing is arguably the most critical facet of inbound marketing. Without content, you cannot achieve any online marketing goals. Content generation is essential to the online marketing process. When it comes to building a content marketing strategy, you could argue that the blog is the most important element. It’s through the blog that you can regularly create and publish content to attract high-quality, organic traffic through Google’s search engine while also engaging and nurturing your prospects.   While having a blog is an integral part of your content marketing strategy, there’s no guarantee of its success. In addition to publishing new content regularly, you will also need to optimize your content for SEO (search engine optimization) and create high-quality content that is relevant to your target audience. The high quality of your content is what will build your brand authority. The more brand authority you have, the bigger your audience will grow, and the more prospects you’ll attract. Job one is to learn how to write high-quality, properly optimized content that’s relevant to your audience. Back To The Basics: What Is A Blog? A blog is a website or webpage that is updated regularly with new content. The content on a blog is typically written in an informal style, making it accessible to online users. Blogs are usually set up in one of two ways. The first is a continuously updated page with the newest posts appearing at the... --- ### Using HubSpot In The Real Estate Industry? Read This First > Are you planning to use HubSpot as a tool to make inbound marketing for your real estate business more effective? Read This First. - Published: 2020-04-02 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/using-hubspot-in-the-real-estate-industry-read-this-first/ - Tags: HubSpot Experts Looking At HubSpot For Your Real Estate Business? There are plenty of helpful inbound marketing tools out there that make life easier for building online marketing campaigns, creating content, engaging customers, analyzing data, and closing sales. However, one tool, in particular, stands out from a crowded field: HubSpot. HubSpot is an inbound marketing, sales, and service solution that is particularly effective for real estate businesses and one that you should strongly consider implementing. Why Realtors Need Inbound Marketing If your real estate business has been around for a while, you’re likely more than a little familiar with the ins and outs of traditional marketing, such as billboards, TV commercials, newspaper ads, or flyers sent through the mail. While these can be effective, inbound marketing can help you cast a wider net to increase your audience and find new clients. Inbound marketing is typically a more cost-effective, long-term approach to advertising. So how exactly does inbound marketing work, and how is it different from traditional “outbound” marketing? Instead of presenting yourself to an audience (such as by running a commercial on a local TV station), you’re putting your business in a position to be found by potential clients on their own time. For example, by having a website that anyone can visit, without inbound marketing, you’re limiting yourself to a smaller audience at a higher cost. You’ll find yourself falling behind the competition if it hasn’t happened already. Some of the more specific reasons why you should implement inbound marketing as part of... --- ### 4 Business Consulting Industry Trends To Look Out For In 2020 > Consultants feed on disruption, so it’s not surprising that the consulting industry is one of the most rapidly changing environments in the business world! - Published: 2020-04-02 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/4-business-consulting-industry-trends-to-look-out-for-in-2020/ - Tags: Digital Brand Development 4 Business Consulting Industry Trends To Expect In 2020 The consulting industry continues to grow substantially every year. It is estimated that there are currently over 700,000 business consulting firms throughout the world. This shouldn’t come as a surprise when you consider the number of businesses that pop up every year. And as businesses rise, so does the growing dependence on business consulting services, from business strategy and operations to HR and IT. One of the primary reasons that there has been such a boom in the consulting industry is because business itself has changed rapidly within the last few years. This disruption is what feeds the need for professional consultants. While disruption within the business world is a good thing for consulting firms, these firms must also keep up with the changes to remain relevant to the companies that are hiring them. The Way Businesses Engage Consultants Is Always Changing In the past, consulting firms would send one of their consultants to an organization to provide professional advice that would address their challenges or solve their problems. Even as the business landscape evolved in the past, consulting firms did essentially the same thing, whether it was to help develop a new strategy, find ways to reduce costs or implement new technology. This process has changed drastically over the last decade. Businesses now have access to software tools that allow them to perform analytics, identify their problems, along with the possible solutions to those problems. These programs can also forecast... --- ### How To Do A Competitive Analysis - 3 Questions Answered > Nowadays, it’s easy to learn how to do a competitive analysis, but the major questions remain unanswered. Read more as we discuss & answer them in detail. - Published: 2020-04-02 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/how-to-do-a-competitive-analysis-3-questions-answered/ - Tags: Knowledge Management 3 Major Questions Answered On How To Do A Competitive Analysis While judging your company based on how it’s currently performing compared to how it performed in past years can give you a good idea of whether your business is growing, it won’t give you an overall view of your company’s place within the industry. Determine how your company stacks up by looking at your competitors and analyzing their marketing and sales efforts. Doing a “competitive analysis” may help you identify strategies and tactics that can benefit your marketing and sales efforts. You may also discover your competitors’ efforts that failed, which you can then avoid. Performing a competitive analysis is easier said than done. Before you begin analyzing your competition’s marketing and sales efforts, it’s essential to answer three questions, which will help to inform your competitive analysis and ensure that you get the most out of it. 1. How Do I Identify My True Competition? Just because a company operates within the same industry as you doesn’t make them a competitor. Generally speaking, competitors fit into three categories: primary competitors, secondary competitors, and tertiary competitors. However, when it comes to competitive analysis, there are only two categories that you should use to identify your competitors: direct competitors and indirect competitors. When performing a competitive analysis, you only need to concern yourself with direct competitors. Direct Competition Any business offering products or services similar to yours and operates within your geographic area is a direct competitor. For example, if... --- ### A Step By Step Guide To Developing Your Content Matrix > Learn how to create and develop your very own Content Matrix. Maximize your business efficiency and propel your business to higher levels of success. - Published: 2020-04-02 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/a-step-by-step-guide-to-developing-your-content-matrix/ - Tags: Content Marketing How To Develop A Content Matrix For Your Business Creating original, high-quality content that is relevant to your audience is one of the most important facets of an effective inbound marketing strategy. Your SEO (search engine optimization), social media marketing, PPC (pay-per-click) advertising, and email marketing efforts are highly dependent on your content. This mix is why you should create a content marketing matrix. The amount of content needed for your inbound marketing strategy can be challenging to not only develop, but also to plan, organize, and track. A content matrix makes this process less of a challenge by mapping out your existing content to see how it fits together. However, a content marketing matrix is more than just an inventory of your existing content. A content matrix provides a better understanding of your audience’s perception of your content, and it helps you to focus on the factors that matter to your audience at different stages of their buyer’s journey. This focus makes it easier to create compelling content. A content matrix forces you to think about the contextual situation of your audience, what your conversion goals are, how you will contact your audience, and finally, what type of content you should create for each stage of the buyer’s journey. A content marketing matrix provides not only an overview of your existing content but also provides the guidance you need to implement a more effective content marketing strategy. What is a Content Matrix? A content matrix is more than just... --- ### 7 Steps To A Better Integrated Marketing Communication > There are challenges when it comes to communicating your product or service to target customers. Learn how to plan integrated marketing communications. - Published: 2020-04-02 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/7-steps-to-a-better-integrated-marketing-communication/ - Tags: Demand Generation 7 Steps To Create An Integrated Marketing Communication Plan In an age where a myriad of companies vie for the attention of leads, implementing an integrated marketing communication plan is essential for establishing a robust marketing and sales pipeline and enterprise system. Such a system – which includes marketing, sales, PR, and communication experts – is tasked with reaching prospects, leads, and customers with crucial information associated with a company’s brand, products, services, events, and more. An enterprise’s marketing strategy encompasses the strategic approach to ensuring a company utilizes all mediums and marketing channels effectively and efficiently to further the company’s goals. Such goals typically include reaching more demographics, retaining customers and converting leads, creating brand ambassadors, and expanding the company’s reach into different territories and regions, with the ultimate purpose of increasing profit margins. A company’s marketing strategy consists of the CEO, Chief Marketing Officer (CMO), CFO, and other C-suite executives who work to align all marketing processes and projects with the overarching business model and vision of the enterprise. Within the scope of the marketing strategy, as noted by Simplicable, several mediums or channels can be used toward fulfilling the goals of a company’s marketing department: Television Radio Online Digital Assets Apps Messaging apps Social Media Games Events Graphics Publications Whitepapers Articles Mail/Email Public Speaking In this digital age, business marketing is usually divided into two categories: Outbound (traditional) marketing: Going out to customers to advertise the company’s products/services, trying to convince unqualified leads to become customers, often via “cold calling.... --- ### Lead Generation Is More Than Just Total Number Of Leads > Increase your revenue with lead generation and improve your marketing and sales tactics by learning how to capture the right leads for your business. - Published: 2020-04-02 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/lead-generation-is-more-than-just-total-number-of-leads/ - Tags: CRM Strategy An Introduction To Lead Generation: Why Quality Matters A lead, as you probably know, is anyone who might be a potential customer—someone who has indicated interest of some kind in your brand. Attracting new leads is one of the primary goals of any marketing strategy. However, many businesses assume that the more leads you attract, the better. While attracting lots of leads is a good thing, the quality of those leads has a big impact on whether or not they’ll become customers. It’s better to have a dozen leads that might buy your product than a hundred leads that only have a passing curiosity in your product. This notion is something that you will need to consider when implementing a lead generation strategy. Importance Of Lead Generation Businesses spend a significant amount of time and money on their lead generation strategy, whether it's on search engine optimization (SEO), Google ads, or content marketing. It’s the only way that a business can grow. Without new leads, you won’t have new customers. Without more customers, your business will stagnate. Lead generation is arguably the most important marketing objective that companies have. Your success depends upon your ability to generate leads and close those leads. However, it is easier said than done since finding new leads can be quite challenging. Lead Quality Vs. Lead Quantity Lead quantity is easy to understand. It refers to the numbers game - the more leads you attract, the greater the chance you have of turning more leads... --- ### Why a Rock Solid Project Communication Plan is Important > Having a project communication plan from the onset is essential in any project. Learn why it’s important to define your communication plan objective. - Published: 2020-04-02 - Modified: 2024-01-25 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/why-a-rock-solid-project-communication-plan-is-important/ - Tags: Knowledge Management Importance Of A Project Communication Plan Starting a new project requires a lot of planning to put together the right team, make the right resources available to your team, and to ensure that the project is completed on time and on budget. There is, however, one part of the planning stage that’s often overlooked, and that is how everyone involved in the project will communicate. Poor communication and/or a lack of communication can cause significant delays to the project, which can not only cause the project to fall behind schedule, but to go over budget as well. In fact, serious mistakes can occur as a result of poor communication, and in a worst-case scenario, can ruin the project completely. Because of how important good communication is to the success of a project, creating a project communication plan during the planning stages of any new project is critical. What Is A Project Communication Plan? A project communication plan should outline how your team will communicate with one another as well as with project stakeholders. It should detail how often stakeholders need to be updated on the progress of the project, who in the team is responsible for communicating to stakeholders, when team members need to communicate with one another, and what methods and tools they should use to communicate. With a project communication plan, everyone on your team will understand their roles and responsibilities regarding all communication over the course of the project. They’ll also have something that they can reference... --- ### How Sales Consulting Can Aid The Relationship With Marketing > Understanding how sales consulting can make a significant influence on marketing strategies and approach to get more sales and generate more leads. - Published: 2020-04-02 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/how-sales-consulting-can-aid-the-relationship-with-marketing/ - Tags: Sales And Marketing Integration How Sales Consulting Aids The Relationship With Marketing Regardless of the size of an organization, the ultimate goal of most traditional companies is to sell products or services, to bring in revenue and increase the top line of the company. It is the job of the sales organization to structure and organize the sales process of those products or services. Most enterprises operate to fulfill several sales strategic goals: Increasing sales Increasing profit margins Increasing customer loyalty Increasing the top line of the organization Increasing product awareness and lead generation Many aspects of a company’s sales pipeline link up with the marketing pipeline of the company, so any optimization of the sales processes usually requires - and benefits - the optimization of the marketing process(es) as well. Today, marketing usually includes aligning the strategic marketing goals with the Marketing Funnel. It includes digital marketing, inbound marketing, and content marketing via website assets, social media, and native mobile apps, all to increase qualified leads and increase conversion rates. At the Bottom of the Funnel section of the classic marketing funnel, the sales process takes over to close the sale and generate revenue for the company. However, despite working for the same purpose, marketing and sales processes are often not integrated and often do not work together seamlessly. One way an organization can improve and optimize its sales organization and increase its sales processes is by hiring an external sales consulting firm. Consulting firms are B2B enterprises whose purpose is to leverage their extensive experience and industry knowledge... --- ### 26 of the Most Effective HubSpot Project Management Integrations > Determine the right HubSpot project management integration for your business and streamline your process to ensure everyone is on the same page. - Published: 2020-03-10 - Modified: 2024-01-20 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/26-most-effective-hubspot-project-management-integrations/ - Tags: HubSpot Experts Effective HubSpot Project Management Integrations for Your Business There is one major challenge that often hurts the productivity of employees--the ability to communicate clearly and efficiently. For example, when a team is unfamiliar with who is responsible for what on a specific project, it can slow everything down to a complete stop if someone doesn't do their job correctly. Even minor inefficiencies, such as the need to email a person in order to get into contact with them and then having to wait for them to respond, can hurt the productivity of your team. This particular challenge is why so many businesses depend on project management solutions to help improve the communication between Employees and their managers, and to give them the ability to work more efficiently. If you're using HubSpot's marketing and sales tools, be sure to take advantage of the platform's ability to integrate with a variety of different project management solutions. Getting Started HubSpot offers an extensive number of project management integrations. You’ll have to do a little research to find which integration will meet your specific needs best. A few basic things to look for in a project management tool to integrate with HubSpot follow: Is It User Friendly? Ease-of-use is important. One of the reasons that you're implementing project management tools is to make communication between teams easier, after all. If it's difficult to use or has a steep learning curve, you won't actually be making communication easier or more efficient. Is The Integration Flexible?... --- ### CRM Strategy: Keeping Your Contained Data Clean > Keeping your data clean is as important as building a successful CRM strategy. Not only does this grow your revenue but also saves you from wasting time. - Published: 2020-02-08 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/crm-strategy-keeping-your-contained-data-clean/ - Tags: CRM Strategy Keeping Your Data Clean For Your CRM Strategy The data your company is constantly collecting and (hopefully) analyzing is one of your organization’s greatest assets. Data is the backbone of your CRM (customer relationship management) strategy. When properly leveraged, data can provide you with actionable insights that can help you improve every facet of your business to make it run more efficiently and effectively. Insights that can significantly increase your company’s ability to grow. What you may not realize is that the data you’ve collected doesn’t always remain 100 percent accurate. Data can go bad when it becomes outdated. It’s estimated that roughly 30 percent of the data that any given organization collects goes bad every year. Not to mention that up to 25 percent of all databases contain errors that result in inaccurate metrics. This means that over half of your data could be inaccurate! Fortunately, there’s a solution to this issue: cleaning your data. Why It’s Important To Keep Your Data Clean Before delving into the process of cleaning your data, we’d like to emphasize how important it is to clean your data. We’ve compiled some of the reasons for maintaining a clean database to prevent your data from becoming outdated and to eliminate any errors it may contain: Ensure Data Accuracy - The main reason why databases often contain errors and inconsistencies is that you’re collecting data from multiple sources. This means that if a lead was performing different actions on two different channels, the data collected by those channels on that... --- ### What Are The Top Ranking Consulting Firms You Should Know? > We discuss the top consulting firms and provide a ranking based on the prestige of their company and how they manage their employees. - Published: 2020-01-28 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/what-are-the-top-ranking-consulting-firms-you-should-know/ - Tags: Knowledge Management The Top Widely-Known Consulting Firms Today One of the biggest growing industries in the world today is the consulting industry. The growth seen within the consulting industry is a direct result of the massive changes that the business industry has seen over the past decade in general. In order to adapt to these changes, businesses of all sizes are turning to consulting firms for help. The success of the consulting industry has led to thousands of consulting firms popping up all over the world. The question is, where do you even begin to look if you need professional consulting for your business? What Is A Consulting Firm? Before diving into the top consulting firms in the world, let’s take a look at exactly what a consulting firm is and what kind of services they provide. A consulting firm provides one or more consultants with a specialized set of skills that can address the needs of a client who does not have the in-house capabilities or resources to do so themselves. In some cases, businesses simply want an outside perspective and are turning to the experience and expertise of a consulting firm for guidance. As for what a consulting firm actually does, this varies. Most firms provide financial or management consulting services and in some cases, both. A consulting firm can help improve or develop new business strategies, help find and solve inefficiencies throughout business processes, and help to improve specific facets of an organization, including marketing, sales, HR, and IT.... --- ### HubSpot Lead Scoring - How Should It Impact Your Lead Management Process? > By implementing HubSpot lead scoring, your sales and marketing work will be more efficient, and leads don’t get lost in the transition from the marketing department to the sales team. - Published: 2020-01-28 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/hubspot-lead-scoring-how-should-it-impact-your-lead-management-process/ - Tags: HubSpot Experts What Exactly Is HubSpot Lead Scoring? One of the difficulties that sales teams often have is identifying qualified leads. The inability to identify what leads are ready to close can make it extremely difficult for your sales team to be successful. This is because they could end up wasting time engaging leads that may not be ready to buy, while leads that were near the end of their buyer's journey end up falling through the cracks. This is where HubSpot Lead Scoring comes in. Lead scoring is a process in which your leads are assigned values based on various attributes, including personal information and how they have engaged with your brand across the Internet. With lead scoring, your sales team can identify what leads have the highest scores and focus their attention on them instead of wasting their time and effort on leads with low scores. Steps In Establishing A Marketing Qualified Lead A marketing qualified lead (MQL) is a lead whose online behavior indicates they are interested in what your business has to say. At the very least, they show an interest in your brand. However, you'll need to establish the parameters of what actually constitutes an MQL for your business. This is done by following these three steps: Analysis Job one is to analyze past customers to determine what actions or what personal information they provided was relevant to the resulting sale. This is important information, since not all actions are the same. For example, signing up for... --- ### How to Set up the HubSpot-Salesforce Integration Hitch-Free > Setting up your HubSpot account can be intimidating- even more so when you have to then sync it to Salesforce! Here’s a guide to help you get through this exciting step. - Published: 2020-01-28 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/set-up-the-hubspot-salesforce-integration-hitch-free/ - Tags: HubSpot Experts How to Set up your HubSpot account and Install Salesforce Integration HubSpot is one of the most popular marketing and sales platform solutions on the market. Businesses that sign up to HubSpot, whether it's their free version or one of their paid versions, are provided access to an extensive library of marketing and sales software tools. One of the major advantages of the HubSpot platform is its integration capabilities, which allow users to integrate other marketing and sales solutions with their HubSpot platform. One such tool supported by HubSpot is SalesForce, which is arguably one of the most popular CRM (customer relationship management) solutions currently available. Setting Up Your HubSpot Account Many first-time users tend to be a little overwhelmed when they first sign up for HubSpot. It's a very comprehensive marketing and sales platform, and its feature list is so extensive that it can leave you bewildered how to even get started. Fortunately, HubSpot does an admirable job providing step-by-step guidelines for getting started if you need help. If you're a first-time user, the following should be a big help: Starting Your Account The first thing to do is sign up for HubSpot and create an account. There are four versions available: Free, Starter ($50 a month), Professional ($800 a month), and Enterprise ($3,200 a month). The free version is no slouch and comes with features that include forms, contact management, contact insights and activity, live chat, Facebook and Instagram lead ads, and traffic and conversion analytics. Although free,... --- ### The 4 Significant Funnel Metrics You Should Be Following > Understand the significance of Funnel Metrics and gain a better knowledge on how you can utilize Funnel Metrics to grow your business and achieve success. - Published: 2019-10-24 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/the-4-significant-funnel-metrics-you-should-be-following/ - Tags: CRM Strategy Sales Funnel Metrics Are A Key Component to Business Growth The sales funnel is the series of stages that visitors go through to reach the point at which they become customers. It’s your marketing and sales efforts that help to guide visitors through the sales funnel. Unfortunately, many visitors won’t make it all the way through, choosing to drop out of the sales funnel for one reason or another before they make a purchase. Monitoring your sales funnel metrics can help you identify why. Through the use of certain sales funnel metrics, you’ll be able to identify where you’re losing prospects throughout the sales funnel so that you can improve your marketing and sales efforts and boost your conversion rate. Metrics can also help you determine your ROI for various marketing and sales strategies. But knowing what sales funnel metrics to follow and how to take action based on those metrics can be a bit tricky. A brief guide follows on what sales funnel metrics you should be tracking and how to leverage the insights you obtain to improve your sales funnel. Overall Benefits Of Monitoring Your Funnel Metrics By monitoring the three major types of funnel metrics, you’ll be able to identify the strengths and weaknesses of your marketing and sales strategy that will inform how to improve your sales funnel. The more specific benefits to monitoring your funnel metrics include: Identify Areas of Focus Instead of Guessing If conversion rates are low, it’s better to use funnel metrics... --- ### What Is A Consulting Firm & How Do They Help Your Business? > What is a consulting firm? Find out what they do, what to expect from them and why are more and more companies hire them. - Published: 2019-10-24 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/what-is-a-consulting-firm-how-do-they-help-your-business/ - Tags: Knowledge Management What Is A Consulting Firm? The current globalized, digital business ecosystem of today has seen an explosion in information, technology, and business revolutions that have made it possible for enterprises of all sizes to expand, scale, and reach new goals. As business models have evolved, corporate practices have changed, and business ideals have been radically altered to meet the growing needs of a more informed consumer base. In order to keep up and scale, businesses have called on a specific group of experts and professionals (who have several years of experience and theoretical knowledge) to objectively provide an outside perspective and expert suggestions. Their advice is based on both industry-data and their copious amounts of experience. These professionals are consultants, and they typically work within the realm of consulting firms. Beginning in the late nineteenth century in the U. S. - followed by Europe - management, technical, and corporate consulting firms, which started off as advisory businesses, became commonplace, resulting in a myriad of firms who specialize in everything from finance to information technology/security, to HR, to R&D, to marketing, to sales, to data science, to engineering, and more. Consulting firms are composed of internal teams of specialists who are experts in a variety of fields and who operate as business advisors, offering a variety of tips that can radically alter a company’s direction and bottom line: How to set up a marketing funnel system and align it with a sales funnel chart. Setting up a more optimized sales pipeline and... --- ### A Guide To The Different Types Of Consulting Services > Different types of consulting are abundant, we also take a look at a lesser-known class of consulting service you likely haven’t heard of! - Published: 2019-10-24 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/a-guide-to-the-different-types-of-consulting-services/ - Tags: Knowledge Management 8 Different Types Of Consulting Services for Businesses Staying competitive in a globalized ecosystem of enterprises requires leveraging different types of consulting services. Drawing on the expert aid, assistance, suggestions, and expertise of outsourced, external advisors can help your business scale, reduce overhead, increase profit margins, and become more productive and efficient. These advantages can result from integrating and streamlining workflows and strategic projects in novel ways, and by implementing new solutions to solve common – and uncommon – business “pain points. ” Consultants – also known as business advisors – working for advisory firms, can help your business realize its full potential by offering key insights and critical intel that can help a business, of any size, expand and scale, while reaching and fulfilling all its strategic, long-term goals. Consultants operate as specialists within almost every niche, specialty, market, region, and industry (on a global scale), and can work with a variety of enterprises, including: Law Firms: For example, a legal consultant can be brought in to help a law firm deal with a particularly complex case. Healthcare practices: A medical consultant can help a healthcare institution with either regulations/legal compliance assistance, or with providing medical knowledge on a particular case. Government organizations: Security personnel and computer experts are bought into government organizations regularly to help operate as pentesters, security hardening experts, and to protect computer systems. Academic institutions: Consultants may be brought into academic institutions to help instruct students for a variety of unique reasons. Engineering firms: When... --- ### Choose A Consulting Firm With Effective Communication Skills > The most brilliant consultant is useless to you if they can't communicate effectively. Here are the skills you should be hunting for. - Published: 2019-10-24 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/choose-a-consulting-firm-with-effective-communication-skills/ - Tags: Knowledge Management Tips In Evaluating A Consulting Firm’s Communication Skills Working with a professional consulting firm can have a significant impact on the success of your business. Professional consultants can help you meet your business goals in a variety of different ways. For example, they can provide specialized skills needed to complete a project that aren’t available to you in-house or they can evaluate and help improve business processes or IT infrastructure. However, none of this really matters if the consultant you’re working with has poor communication skills. Poor communication can completely negate the positive impact that a professional consulting firm can have, no matter how extensive their experience and expertise might be. It is vital that you evaluate the consulting firm’s ability to communicate before you decide to work with them. There Are Multiple Layers to Any Firm’s Communications When assessing a firm's ability (and willingness) to communicate, explore various facets. A consulting firm may communicate effectively in one manner but not in another, which can still be problematic. The two primary modes through which a consulting firm communicates that you should examine are how they present themselves publicly and how they communicate through direct correspondence. How They Present Publicly A consulting firm’s public presentation is a form of communication. After all, they need to communicate what it is they can do for you, what you can expect from their services, and how they differ from other consultants. Take a look at several different things to determine how well they convey... --- ### Considerations When Hiring Consulting to Get Ahead > Companies often question the need for hiring consultants. Here’s a list of the reasons why you should take on their services. - Published: 2019-10-24 - Modified: 2024-01-31 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/hiring-consultants-to-get-ahead-what-you-should-consider/ - Tags: Knowledge Management 4 Reasons Why Hiring Consultants Is Advantageous To You Many businesses prefer to keep all of their work in-house. However, not all businesses have the in-house resources needed to grow their company. Simply adding more employees to your staff isn’t always possible, nor is it always the best option. Even companies with significant resources don’t always hire full-time employees when they need help. Instead, they often hire consultants, something you should consider doing for your organization as well. Companies of all sizes hire consultants for a variety of different tasks, such as evaluating and improving business and operations processes, providing IT assistance, improving business strategy and management, helping to recruit new talent, or even assisting with sales and marketing strategies. So why should you consider hiring a consultant? These four main reasons are why hiring consultants can benefit your organization: 1. You Get An Outsider’s Perspective Business owners and other individuals in leadership positions spend so much time working to drive the company to success that it can sometimes become difficult for them to identify issues in their own business processes or strategies. This happens when you’re too close to the problem or because you have too much on your plate to notice. Consultants provide a valuable outside perspective. Not only are they capable of seeing issues that you may have missed, but they have worked with many other companies in the past, which means that they have experience dealing with similar situations or problems. A good consultant will be... --- ### What Is Strategy Consulting And Why Is It Best For You? > We discuss what strategy consulting is and what it can do for your business. Learn about the benefits and differences of hiring outside vs. in-house. - Published: 2019-10-24 - Modified: 2024-02-21 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/what-is-strategy-consulting-and-why-is-it-best-for-you/ - Tags: Knowledge Management What Is Strategy Consulting & How Does It Relate To Your Business? As companies worldwide become more competitive in a globalized ecosystem, it has become increasingly important and critical for enterprises of all sizes to adopt pragmatic principles, along with industry best practices and robust tactical & strategic plans to scale, grow their consumer base, reach the overarching goals, and to increase profit margins. When companies begin their journey into a market, they typically begin by writing out a business model, which includes statements defining the company overall and what goals (including target financial goals) the company seeks to reach. The goals can be thought of as an end-destination, while the business model defines what the company is at its core. Finally, a business also needs an overarching and comprehensive strategic plan - the business map or blueprint - that defines the direction that the company will take to concisely express all critical goals. A business strategy is thus a statement that summarizes how a company will fulfill its business objectives over the long-term, which typically comprises several tactical projects and foundational tasks that must be intricately interwoven with daily workflows. Creating a business strategy steers the enterprise toward what directions to take, what objectives to reach, how to deal with obstacles and issues along the way, and exactly how to go about fulfilling its overall goals. While the process of creating a robust business strategy is important, the manner of managing the strategy and ensuring that all projects and... --- ### Defining Your Competitive Advantage - Find Your Business Edge > Define your competitive advantage and learn how you can capitalize on your strategies to achieve a sustainable business edge and core competence. - Published: 2019-10-02 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/defining-your-competitive-advantage-find-your-business-edge/ - Tags: Digital Brand Development Defining Your Competitive Advantage And Finding Your Business Edge As every business owner will tell you, staying afloat is difficult enough as it is. To succeed on top of simply surviving and to actually grow -- that’s a whole other challenge in itself. It doesn’t matter what your company does, what its products or services are, you’re always going to be competing directly with other similar companies in your industry. In order to survive, you have to beat your competition. How do you beat your competition? By defining what your competitive advantage is and to maintain that advantage over time. What Is Competitive Advantage? Your competitive advantage consists of a unique set of values or qualities that your company has that helps to set you apart from similar businesses within the same industry. For example, having the highest quality product or having the lowest price are two different competitive advantages. Your competitive advantage is why many customers will choose your product or service over those of your competitors. Without a competitive advantage, customers won’t have a good reason to stay loyal to your company, which is why it’s so important to define what a competitive advantage is. It’s not only how you’re going to survive long-term as a business, but it’s also your best chance at positioning yourself as a market leader within your industry. How Does Competitive Advantage Works? As convenient as it would be, you can’t just create a competitive advantage out of thin air. For example, you... --- ### Success In The Workplace Starts With Effective Communication > Effective communication is fundamental in any organization. Read and find out how effective communication results in success in the workplace. - Published: 2019-09-25 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/success-in-the-workplace-starts-with-effective-communication/ - Tags: Sales And Marketing Integration Workplace Success Starts With Effective Communication When you consider the most important elements that factor into the success of a business, you might think about the quality of your product/service, the effectiveness of your business strategy, your IT infrastructure, and more. However, the success of arguably all of these elements hinges on one thing: effective communication. Without effective communication, you’ll have a tough time running your organization efficiently and getting the most out of your carefully crafted business strategy. Poor communication can hurt the productivity of your employees, result in mistakes throughout your organization, cause you to miss important deadlines, and even damage the quality of your product or service. What Is Effective Communication? Effective communication is when someone within your organization is able to deliver, receive, and understand messages to and from other members of your organization in an efficient and effective manner. If you have effective communication within your company, there should be no bottlenecks when it comes to sharing information in a timely and clear way. What Is the Difference Between Communication and Effective Communication? Every company has communication within its workspace; however, not nearly as many companies have effective communication. Enabling effective communication is vital to the success of your business. Regular communication is simply the delivery of a message from one individual or group to another. This process is often muddled and inefficient, which means it’s not effective. Communication that is effective is communication that is targeted to a relevant group or individual, that is... --- ### Top 10 Engagement Metrics You Need To Be Tracking > In our world today, data is heavily regarded as the primary source to measure what is working or not. Here are engagement metrics you need to measure - Published: 2019-09-23 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/top-10-engagement-metrics-you-need-to-be-tracking/ - Tags: Digital Brand Development What Website Engagement Metrics Do You Need To Track Consider all of the resources you put into simply attracting new visitors to your website. Now think about everything you do in order to try and capture their personal information. Even once you’ve done all of that, you spend an enormous amount of effort attempting to nurture them through the sales funnel -- and it doesn’t end once you close a sale either. You have to continue to nurture the relationship you’ve already established. Unfortunately, you’re not going to get past the first step unless you are able to engage your visitors. If your visitors aren’t engaged, they’ll just leave, never to be seen again. So, how do you know whether your website is engaging its visitors or not? By tracking a handful of important engagement metrics. Why Website Engagement Matters Website engagement metrics are important because they tell you a lot about your website’s performance. If your website’s engagement metrics are poor, it means that you’re wasting all of the resources and effort that you put into attracting visitors to your site in the first place. By tracking certain engagement metrics, you can identify areas of your site that are working and those that aren’t working. This kind of knowledge allows you to make adjustments throughout your site to improve your ability to engage visitors, thereby improving your chances of capturing and nurturing your leads. With that in mind, the following are ten of the most helpful engagement metrics that... --- ### Why Does HubSpot Traffic and Google Analytics Traffic Report Different Numbers? > Turning data into something valuable in the marketing process is about asking the right questions. Combining HubSpot Traffic and Google Analytics will deliver data to fuel conversion, ask the right questions and dig deeper to uncover insights. - Published: 2019-09-23 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/why-does-hubspot-traffic-and-google-analytics-traffic-report-different-numbers/ - Tags: HubSpot Experts The Mismatch Between HubSpot Traffic And Google Analytics When it comes to marketing tools, few are as popular or comprehensive as HubSpot and Google Analytics. Both of these tools are commonly used by businesses to analyze website traffic and visitor engagement. However, marketers who use both HubSpot and Google Analytics to measure their website traffic will notice that there is a mismatch as the data provided by these tools may differ even though the metrics being measured are the same. This can cause a lot of confusion and a bit of concern, considering that these metrics are important for judging the performance of your website. Key Differences Between HubSpot And Google Analytics Because of how comprehensive both HubSpot and Google Analytics are in their use, there is some overlap between the two in terms of reporting (such as the ability to collect and analyze website traffic data). Despite this, there are some differences in the function of each tool as well. For example, HubSpot offers a more user-friendly interface. An easy-to-read dashboard provides users with graphs, charts, and percentages that allow you to see how your site is performing at a glance. However, Google Analytics provides more detailed information, such as certain site performance metrics like page load speed. Additionally, Google Analytics lets you track from what type of device your website is being accessed, how your site is performing in different regions, and the ability to track multiple websites from a single account, all things HubSpot does not do.... --- ### HubSpot Sidekick to HubSpot Sales > HubSpot Sidekick is now HubSpot Sales! What’s changed? Find out if the new features and capabilities can help you grow your sales even more. - Published: 2019-09-23 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/hubspot-sidekick-to-hubspot-sales/ - Tags: HubSpot Experts HubSpot Sidekick Changed Its Name To HubSpot Sales - What This Means For You In 2013, HubSpot Sidekick was launched. At the time, it was more of an experiment than anything, yet its popularity grew massively over the next couple of years. Sidekick was built to provide sales personnel with in-depth email tracking analytics and email automation tools. However, in 2016, HubSpot decided to rebrand Sidekick, changing it into HubSpot Sales. Why Did They Change The Name? It wasn't so much that the name changed from Sidekick to HubSpot Sales, it was more that the application was absorbed by HubSpot Sales. HubSpot made the decision to expand further and to become an inbound marketing and sales platform. Sidekick focused solely on email tools. HubSpot Sales was built to be an all-in-one sales platform, which means that in addition to email productivity features, it also boasts meeting scheduling, live chat, phone support, sales automation, quotes, Salesforce integration, predictive lead scoring, recurring revenue tracking, and much more (depending on which platform tier you purchase). Once HubSpot decided to expand its offerings, there was no point in still having Sidekick available since its features would be offered in more comprehensive sales platform packages, and so Sidekick was essentially absorbed into HubSpot Sales. The reason that HubSpot ditched the name altogether was to emphasize the HubSpot brand as well as to enforce the fact that their new platform was no mere sidekick--instead, they wanted it to become a sales platform known for being essential... --- ### The Importance of Business Communication in your Organization > Effective business communication is as vital as all other aspects of any organization. Learn the benefits gained when it’s strategically implemented. - Published: 2019-09-18 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/the-importance-of-business-communication-in-your-organization/ - Tags: Sales And Marketing Integration Why Business Communication Is Essential For Your Business In the age of digital, global businesses, it is essential for organizations of all sizes to effectively communicate not only within their organization, but also with shareholders, vendors, clients, and customers. Effective communication is at the forefront of significant business processes and must be efficient so that personnel can successfully share and communicate information that helps to run a successful enterprise, and to drive the most critical business processes. Effective communication is critical for a business to operate at its peak level and to ensure that everyone is on the same page. While budgets, operational procedures, project timelines, and the bottom/top line of an organization are often the focus of Board meetings, effective, honest, and ethical communication principles don’t always receive the same level of focus. According to Blue Source, most employees - 97 percent to be exact - regard communication as having a real impact on everyday tasks. Thus, effective business communication is not just an abstract concept that can be relegated to the background due to having little real impact on business affairs - it is a concrete principle that businesses need to apply on a daily basis. These principles are most critical to business success, since a business cannot flourish or meet its goals if all personnel are not communicating effectively. Additionally, effective communication can mitigate project delays, and can help teams stay on time and on budget for projects, while ensuring that the business is able to complete its... --- ### What Is Consulting And How Can Your Business Benefit? > What is consulting? It is the act of providing expert advice. Learn the types of consulting and why it’s beneficial for every company’s growth. - Published: 2019-09-18 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/what-is-consulting-and-how-can-your-business-benefit/ - Tags: Sales And Marketing Integration What Is Consulting? Within the global ecosystem of professional enterprises, internal teams are typically comprised of experts who specialize in carrying out specific duties within their purview. As global businesses became more prominent and organizations needed experts to fill knowledge gaps, consultancy practices, starting in the United States, became commonplace in the late nineteenth century. Consulting is, simply put, the process where an expert provides professional advice to businesses, including suggestions, tips, principles, and counsel on how to manage their affairs. Consulting is, to put it simply, the process in which an expert provides professional advice to businesses, along with suggestions, tips, principles, and counsel on how to manage their affairs. Consulting has evolved, transitioning from encompassing a broad range of specialties associated with the entire business on a macro-scale to having specialists—associated with specific departments—provide advice on intra-departmental affairs Consultants usually have an “information” or “experience” advantage and have usually completed years of academic study, along with training and certification, and have gained years of experience. Consultants often present to the organization's board and may report to and collaborate with the top three C-suite executives, including the Chief Executive Officer, the Chief Operating Officer, and the Chief Financial Officer. They may take on entire projects or give advice on general, low-level processes across an organization after a careful review. Regulations are in place to protect both consultants and companies, and contracts are usually in place - along with a non-disclosure statement - so that the contractor protects the proprietary information and... --- ### How Perception Influences Interpersonal Communication > Interpersonal Communication is beneficial in the workplace and business operational structure. Learn the definition, elements and its importance. - Published: 2019-09-17 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/insights/how-perception-influences-interpersonal-communication/ - Tags: Customer Marketing Perception Influences Everything Right Down to How We Interact Communication is meant to be a manner of expression for humans, allowing people to convey, relay, and give feedback on their thoughts, feelings, and desires. In the business setting, communication is one of the most critical aspects of a successful business or enterprise. In the digital age, communication can mean many things, from the transmission of key data via electronic/digital media, an oral report or presentation on strategic statistics, to a face-to-face interview. Managers communicate with their employees in order to plan, strategize, direct, and organize, while personnel must communicate with clients, each other, and executives. The ultimate goal of communication, in any form, is to act as an impetus or catalyst for an action, or a change in thought patterns amongst the receivers of the information. In order for this goal to be accomplished via communication, everyone has to be on the same page. Business communication is more complex, as non-spoken words can imply different meanings to the same sentence, including body language, tone, facial expression, intonation, and use of inflections. One’s perception (including preconceived notions/biases and previous understanding) greatly affects how they think, act, speak, and interact with others, which, in turn, affects every part of their life. It is critical for managers and personnel to understand that it is how something is said that can change the context, and the perception, of a statement’s meaning, and not just what is said. What Is Interpersonal Communication? Interpersonal communication includes the exchange of concepts,... --- ### Which Kind Of Hits Does Google Analytics Track? What To Know > Learn which kinds of hits does google analytics track and what you need to analyze to grow your business. Avoid committing the same mistakes as others have. - Published: 2019-09-17 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/which-kind-of-hits-does-google-analytics-track-what-to-know/ - Tags: Knowledge Management Which Kinds Of Hits Does Google Analytics Track? Answered Google Analytics is one of the most useful analytics tools available to marketers. -This is because it is a Google-developed tool, which means that out of any analytics tool you could use, it will unsurprisingly be one of the most effective for helping you improve your search rankings on Google’s search engine. Not to mention that Google Analytics is free to use. The way that Google Analytics collects data is by tracking “hits. ” As it collects these hits, it analyzes them, providing you with the metrics you need. The following is a breakdown of the types of hits that Google Analytics will track, thereby providing you with a better understanding of the tool’s capabilities and how they can benefit your marketing efforts. What Is Considered A Google Analytics Hit? A hit is a specific interaction between a user and your website that is tracked by Google Analytics. These hits are created when the tracking code that you place on each page is triggered by the behavior of a user. The interaction data is recorded and packaged into a “hit” that is then sent to Google Analytics. When it comes to user interactions, the most basic one is the page load. How Page Load Works The following are the steps taken to record a page load as a hit to be sent to Google Analytics: Page Load MeasurementThe Page Load Time refers to the average amount of time that it takes... --- ### 8 Usual Causes of Communication Breakdown in Business > Communication breakdown is unfavorable for any business. Understand the causes and learn how to avoid them to improve business productivity. - Published: 2019-09-17 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/8-usual-causes-of-communication-breakdown-in-business/ - Tags: Knowledge Management 8 Causes of Communication Breakdown In Business There are many factors that contribute to failure in the business world. You may assume that one of the biggest factors is poor decision-making. While poor decision-making can cost companies millions of dollars, there might even be a bigger culprit: communication breakdown. It is estimated that one-third of all failed or delayed projects are a result of a breakdown in communication. Communication is absolutely essential to the success of a business. A lack of clear communication can end up being incredibly detrimental on all levels of your organization. Even the slightest communication breakdown can result in a project falling behind schedule or a deal falling through completely. Being able to identify the most common breakdowns in communication can go a long way towards preventing communication breakdowns from costing your company. With that in mind, the following are eight of the most common communication breakdowns in business. 1. No Client Communication Plan Without a client communication plan, it will be challenging to know the metrics of success. It will leave the stakeholders clueless and employees with no guidance. Every business should have a client communication plan in place. This plan should inform employees, managers, stakeholders, and sponsors how, where, and when they should communicate. Without such a plan, it can be difficult to know what the correct process for communicating is, leaving all involved parties either clueless as to how to proceed or overwhelmed. 2. Leaders Do Not Communicate Effectively Businesses that have clear... --- ### Using Benchmark Analysis to Compete in Your Industry > Benchmark analysis is the comparison of a business’ practices against the competitors’ to help improve their own practices. Learn all about it here. - Published: 2019-09-17 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/using-benchmark-analysis-to-compete-in-your-industry/ - Tags: Knowledge Management Using Benchmark Analysis To Compete In Your Industry In order to not only succeed as a business, but to also maintain and build on that success, you have to continuously evaluate your business processes, strategies, and methods. This is why you collect and analyze massive amounts of data -- in order to identify areas that need improvement. However, you can’t always measure success using just your company data. Even if your business is improving from month to month based on your company’s data, it doesn’t provide you with much information as to how you are doing against your competition. This is where benchmarking comes in. What Is Benchmark Analysis? At some point, your standard of success can’t be limited to how much better your company is doing in the present compared to how it was doing in the past. This is why you will need to perform a benchmark analysis. A benchmark is a standard for something that you can compare against. A benchmark analysis involves performing a type of market research in order to evaluate and improve your business processes, strategies, and methods by comparing them to the best practices within your industry. Essentially, it allows you to see where you stand compared to companies inside and outside of your industry, while also providing you with the information you need to improve your performance so that you can gain a competitive advantage. What Are The Benefits of Benchmark Analysis? Performing a benchmark analysis can be incredibly beneficial in a... --- ### Introduction: 5 Essential Management Consulting Frameworks > Management consulting frameworks are widely used by businesses to analyze its current state and the industry it belongs to. Here’s a basic guide. - Published: 2019-09-17 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/introduction-5-essential-management-consulting-frameworks/ - Tags: Knowledge Management 5 Essential Management Consulting Frameworks In an age of complex, advanced, IT and data-driven business strategic planning, management consulting frameworks play a critical role. Business consultants ensure that companies of all sizes can create the most efficient blueprint to meet their overarching business model and reach their end goals. Business consultants have the key role of offering crucial advice and direction on a variety of business-related topics for all your various departments – from security, finance, and marketing, to R&D, IT, and customer service. In order for businesses to monitor, analyze, structurally plan and communicate, each project that works towards the ultimate goal(s) that the business model entails, management consulting frameworks are often utilized as a set of enterprise-level tools or principles that can help business consultants, managers, executives, and data analysts gain a better grasp of how to move the company in the right direction. As a set of tools - that is, a framework - such management systems do not replace standard IT systems, business sense, or executive decisions. They only act as complementary tools that will be as effective as the business strategist, analyst or manager utilizing them. Business consultants exist to solve business problems or “pain points”, so utilizing business frameworks - or templates - with advanced technologies, such as Artificial Intelligence, Business Intelligence or Big Data systems, can help to dissect larger enterprise problems to not only find solutions, but to discover opportunities. Such management consulting frameworks are often used as case interviews, becoming a set of tools that can be... --- ### Understanding the Difference: Traditional Vs. Inbound Sales > We discuss the differences between using traditional and inbound sales. Learn which strategy will benefit you more and how to maximize potential. - Published: 2019-09-17 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/understanding-the-difference-traditional-vs-inbound-sales/ - Tags: Sales And Marketing Integration The Key Distinctions Between Traditional and Inbound Sales The way global firms, SMEs, and larger enterprises execute their critical marketing and sales workflows has changed radically over the last few decades. While technology has continued to advance under Moore’s Law, and social media, smartphones, and the Internet, among other factors, have radically changed how prospects and leads connect and interact with businesses, the buyer’s journey (including buyer behavior) – and consequently sales and marketing techniques – has also evolved. Key Distinctions Between The Two Types Of Sales Systems To this end, the evolution of marketing and sales tasks, from outbound marketing to content/inbound marketing, has resulted in a distinct difference between traditional (outbound) sales versus inbound sales systems. Inbound Marketing vs Outbound Marketing Everything, from the initial marketing methodology to the ultimate sales result, is different when comparing traditional sales techniques and systems to inbound sales systems. Methodology The overall methodology with outbound sales systems revolves around reaching out to (typically) unqualified leads to quickly close a sale by convincing the lead to buy a product/service. Inbound methodologies, on the contrary, revolve around nurturing leads to become interested enough to close the sale. Prospect Behavior Inbound methodologies focus much more on understanding and analyzing the buyer’s journey and his/her behavior to know how to better serve him/her, and get him/her to close the sale. Buyer Persona Inbound sales systems are essential not only for understanding customer demographics but also for enabling marketing and sales officers to fully define their buyer personas, better understand... --- ### Back to Basics: The Basics Of A Communication Model > Learn the basics of a communication model with this guide. Understand how to improve and enhance the communication process within your organization. - Published: 2019-09-12 - Modified: 2025-05-29 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/insights/back-to-basics-the-basics-of-a-communication-model/ - Tags: Customer Marketing The Fundamentals Of A Communication Model Communication is essential to any business. It’s why having a thorough understanding of the communication process is so important. At its core, the communication process begins with the transmission of a message by a communicator and ends with the feedback from the receiver. However, the process is a bit more complicated than that. Not only can the communication process involves many components, but it’s not always linear. A communication model maps the communication process, so everyone fully understands the flow. A communication model visually represents every part of the communication process. Understanding the various communication models that you can implement can help you to improve the effectiveness and efficiency of your communication, both within your organization and outside your organization. Elements Of A Communication Model Because of how many methods of communication exist in today’s office environment, most communication models are a bit more complex than just sender-message-receiver. The following are some of the major elements that make up a modern communication model: Sender The sender is the individual attempting to convey a message with the goal of passing information or ideas to another individual or group of individuals. Encoding The sender’s information or ideas need to be converted into words, actions, pictures, or other symbols in order for it to be transmitted to the intended person or group. This process of conversion is known as encoding. Message After encoding, now we have a message containing the actual subject matter of the sender’s communication.... --- ### On-Page SEO Plays a Role In Each Stage of the Inbound Methodology > Optimizing your website’s on-page SEO then you will actually be enhancing your marketing and sales efforts across the entire spectrum of the customer journey - Published: 2019-09-02 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/on-page-seo-in-each-stage-of-the-inbound-methodology/ - Tags: Search Engine Optimization On-Page SEO and the Inbound Methodology The Inbound Methodology is a breath of fresh air in a crowded and complicated space. It can provide our marketing strategies with much needed direction but it also leaves some room for interpretation. Breaking down your efforts to fit within the Inbound Methodology stages of Attract, Convert, Close and Delight is a tried and tested method of making sure that you are focusing on each stage where it is needed and as it is needed. When you look at charts and images that outline the Inbound Methodology you will notice that SEO is placed firmly in the top of the chart within the Attract stage. It seems logical that on-page SEO initiatives would be located in the Attract stage of the Inbound Methodology when the primary goal of this stage is to execute on marketing initiatives to attract new visitors to your website. Isolating SEO to only the Attract stage is a rather one-dimensional perspective, of what on-page SEO actually entails. If you continuously optimize your website’s on-page SEO then you will actually be enhancing your marketing and sales efforts across the entire spectrum of the customer journey, not simply the first stage. On-Page SEO Assisting in the Attract Stage The world of SEO is a constantly changing roller coaster of a ride. Search engines have changed a lot over the years and moved well beyond simply needing an exact match keyword placed within a few strategic places on a website page. As it stands today, using a primary... --- ### Website User Engagement Metrics Mistakes To Avoid > If you're just starting out, or already in the process, knowing the common mistakes with user engagement metrics can save your business and drive you to succeed. - Published: 2019-08-23 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/website-user-engagement-metrics-mistakes-to-avoid/ - Tags: Digital Brand Development Engagement Metric Mistakes And How You Can Avoid Them Tracking analytics is essential to understanding how your website is performing. There are many different engagement metrics that you should be tracking, along with many others, that may benefit your specific business needs. However, many businesses misunderstand what these metrics are telling them, resulting in the wrong action, or no action, being taken to successfully leverage the insight that these metrics can provide. On the other hand, businesses can also become so dependent on their analytics that they can’t see past the numbers, making it difficult for them to identify underlying problems. The following are some of the most common mistakes that businesses make when tracking engagement metrics and what you should do to avoid making those same mistakes. Bounce Rate Related The bounce rate is one of the most closely tracked engagement metrics. At first glance, it appears to be one of the easiest to read. This is because the bounce rate refers to how many visitors are leaving your page without engaging with it. The issue is that many businesses assume that any kind of bounce rate is bad when, in reality, the average bounce rate is in the double digits. In fact, if the bounce rate is nonexistent or incredibly low, businesses will often take this as a good sign and move on -- which is often a mistake. On top of this, even if there is an abnormally high bounce rate, many companies don’t know what’s causing... --- ### Deep Dive into Conversational UI: Past and Future > Conversational UI is an exciting chatbot experience that allows users to interact with your bot by clicking through provided responses. - Published: 2019-08-22 - Modified: 2024-08-19 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/deep-dive-into-conversational-ui-past-and-future/ - Tags: Demand Generation A Revolution in Chatbot Structure: Conversational UI The modern, digital global ecosystem of SMBs - and larger enterprises - has been radically transformed in recent years by the advent of new technologies. As technology has rapidly advanced, new systems have given businesses the opportunity to alter their business model, increase their margin and bottom line, while reducing overhead and effectively increasing operational and workflow efficiency. From email communications, to desktop workstations, to broadband internet, to tablets, smartphones, cloud infrastructures, enterprise IT suites (e. g. ERP/CRM), advanced networks, the Internet of Things (IoT), Blockchain technology, Big Data, and Artificial Intelligence, technology has allowed SMBs to significantly better their business practices. One of the more critical advances in modern technology is the advent of robotic systems. The adoption of robotic systems equates with enhanced workflow automation, which allows businesses to save money and decrease project life cycle timelines, due to robot systems’ innate ability to quickly and efficiently carry out a myriad of operations in a short amount of time. While hardware robotic systems are used in a variety of industries, software robots (or bots) - programs that efficiently automate critical business operations - have transformed how customers interact with brands across the board. Along with robotics, the fields of Artificial Intelligence (AI) and Machine Learning (ML), have altered how businesses, data scientists, analysts, and enterprises operate on a global scale. Artificial Intelligence is the use of computer programs to simulate human intelligence, including carrying out important business operations that a human... --- ### Learning Chatbots: AI, ML, NLP and LMNOP? > Ok LMNOP was a joke, but for those of you who aren’t up to date with computer science terminology - some of these terms can sound overwhelming. - Published: 2019-08-22 - Modified: 2025-04-23 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/learning-chatbots-ai-ml-nlp-and-lmnop/ - Tags: Demand Generation Creating Bots that Are Constantly Learning and Improving The advent and evolution of hardware and software robotic systems within the operations of SMEs - and larger enterprises - has given global businesses the opportunity to reduce overhead, automate simple (and even complex) workflows, while often giving customers and end-users an enhanced, quick, and more streamlined Experience. One of the most significant modern implementations of software robotics is with chatbots, or simply bots.  Chatbots are Artificial Intelligence-based software programs that are designed to automate marketing, sales, personal assistant, and customer service workflows, while allowing customers to engage with their favorite brand via a direct communication line with the enterprise's systems - also via chatbots. Chatbots allow customers to communicate and interact with an enterprise's human-like software program to fulfill their needs, whether it is asking a question about a product/service, or requiring aid with a purchase, or asking for help with troubleshooting an already-purchased product. Bots are evolving at a rapid pace, and are being implemented in a variety of software apps, mainly associated with messaging/social media platforms and business applications. With such integration, chatbots are able to radically change “business as usual,” and are becoming a mainstream tool for businesses to communicate with their customers. Chatbots are complex applications available in a variety of forms, including web-based bots, app-based bots, and stand-alone bots. Regardless of the type of bot, all chatbots require an interface for humans to interact with the company's backend computer systems. Additionally, for bots to interact with the standard layman,... --- ### Utilizing HubSpot's Marketing Grader > How can you maximize the use of HubSpot’s Marketing Grader to help you optimize your website and improve lead conversion? Let’s take a look! - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/utilizing-hubspots-marketing-grader/ - Tags: HubSpot Experts What Is HubSpot’s Marketing Grader For? Judging the performance of your marketing efforts can be challenging. Generally speaking, you have to track various analytics and measure the data you collect against the goals that you've set for individual strategies and tactics. While this is extremely helpful for judging individual strategies, it doesn't really give you an idea of how your overall marketing efforts are performing. Fortunately, you can get an overall view of your marketing performance with HubSpot's Marketing Grader. The HubSpot Marketing Grader is a free tool that grades your overall efforts on a scale of 1 to 100. Not only are these grades incredibly useful, running the Marketer Grader takes all of 30 seconds to do, so there's really no excuse not to use the tool. Take a look at what the HubSpot Marketing Grader measures when it grades your marketing efforts and what you can do to improve your grade.   How Is The Report Categorized? The Marketing Grader will formulate a grade that's broken up into three categories. These categories include the top of the funnel, the middle of the funnel, and analytics.   Top Of The Funnel The Top of the Funnel category consists of numerous marketing elements that the Marketing Grader will analyze, including the strength of your site's SEO, the presence of a successful blog, your social media presence, and whether your marketing efforts are mobile-friendly. The tool grades how successful you are at creating, optimizing, and promoting content that is unique, relevant,... --- ### The Real Benefits for Investing in a Chatbot > Why is there so much noise about chatbots? What’s the Hype? If you’re asking this, check out this post. By 2020 around 80%% of businesses will have a bot. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/the-real-benefits-for-investing-in-a-chatbot/ - Tags: Demand Generation 7 Chatbot Benefits That Will Transform Your Business Artificial Intelligence (AI), Machine Learning and Deep Learning (ML and DL, respectively), and the utilization of software/hardware robots within the realm of internal and external corporate processes, operations and workflows, have revolutionized the global ecosystem of SMEs and larger enterprises. Modern Chatbots are software robots that utilize advanced AI programming to automate business tasks and assist with customer-based operations, including sales, marketing, and customer service. As chatbot usage continues to rise and dramatically increase into 2018, many question the hype surrounding chatbots. Are these technological systems truly cost-effective, novel programs that can better their enterprise’s bottom line and increase both operational efficiency and workplace productivity? Global experience is showing that as long as chatbots are used effectively, they can dramatically increase a company’s bottom line by smartly automating a number of externally-facing and internally-facing workflows, reducing overhead and greatly benefiting a company. There is a reason why, as noted by Business Insider, 80 percent of businesses want a chatbot by 2020. Additionally, as noted by Juniper Research (as reported by IBM), by 2022, chatbots and NLP have the potential to save companies roughly $8 billion per year, and to reduce customer service costs by 30 percent. There are a number of different types of chatbots, each with their own advantages and pertinent usage: Web-based: Web-based Chatbots are utilized within business websites via web application integration. Stand-alone: Though not as common as web-based or app-based, integrated Chatbots, standalone chatbots (e. g. voice or... --- ### Chatbot Use Cases: What Does a Successful Bot Look Like > If you’re looking for real world examples of chatbot uses, check out this article. In this post, we explore some of the most practical chatbot use cases. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/insights/chatbot-use-cases-what-does-a-successful-bot-look-like/ - Tags: Customer Marketing Real Life Chatbot Use Cases That Work Chatbots have swept across the world of business on a global scale, and are increasingly becoming the norm. App-integrated, AI-smart bots allow brands to reach customers on a new level, as well as internal bots that help enterprises optimize their marketing, sales, HR, and customer service/support workflows. In this age of hardware and software robots - empowered by Artificial Intelligence - chatbots give businesses an unprecedented opportunity to increase efficiency, productivity, operational feasibility, and to engage with their customers on a level that was previously not possible. Messenger/business applications, enabled by conversational UI and employing human language, enhance human-to-computer interactions and allow both internal personnel, and external end-users/customers to more effectively carry out operational tasks and processes that can increase both the bottom and top line of an enterprise.   The rapid increased use of chatbots is important to put into perspective. As reported by Convince and Convert, a study - by SurveyMonkey Audience - revealed that telephone/email still represents the most common form of communication between customers and companies, with 60 percent of adults surveyed indicating that they had used such mechanisms within the year to communicate with a business. Contrasting this, 38 percent indicated that they had used an online chat system in the prior year, while 30 percent indicated that they had used a company’s mobile app to interact with the brand, which is more than the 28 percent who indicated that they had engaged with a business via social media. Compared... --- ### What is Inbound Sales? We Take a Look at the Modern Sales Process > As markets mature and offerings never seem to end, there needs to be a new and improved way to communicate better with your prospects. Inbound Sales - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/what-is-inbound-sales-we-take-a-look-at-the-modern-sales-process/ - Tags: Sales And Marketing Integration Understanding the New World of Inbound Sales & the Effect it Has on Modern Sales Teams Most people are familiar with the typical salesman stereotype: A fast-talking, sharp-dressed charmer who says whatever it takes to get the deal done. But the advancement of the internet has changed nearly everything about selling. The big difference now is that almost all of the information - and power - is in the hands of consumers. Within seconds, you can perform a quick search to find the features, pros, and cons of almost any type of product or service in the world. Consumers are no longer dependent on salespeople to gather the information they need to make a buying decision. Instead, today's salespeople have to function more as advisors and problem solvers. They still need vast knowledge of what they are selling, but these days they also need the ability to map their offering to the unique needs of modern consumers. This shift in the nature of selling is a big reason why the world of sales and marketing today is heavily emphasizing personalization. If your sales team isn't already accounting for this shift, it could spell trouble for your business. Think back to the last time you received a cold call from a telemarketer, or a visit from a door-to-door salesman. What kind of reception did you give them? If you're like most people, you probably turned them away before they even got a chance to get into their pitch. The reason for... --- ### Top 12 Most Common Website Problems and How to Fix Them > Being unable to optimize a website's efficiency can have detrimental effects on a business. Aim to prevent the most common website problems here. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/top-12-most-common-website-problems-and-how-to-fix-them/ - Tags: Search Engine Optimization Top 12 Most Common Website Problems Today The website that you build is the foundation on which all of your online marketing efforts will depend. Encountering common website problems is not just common but also detrimental to this foundation. It’s why monitoring and maintaining its performance is so crucial. Poor performance in any area can hurt your ability to convert visitors as well as your ability to collect reliable data, which is needed to adjust and improve future marketing efforts, not to mention business strategies in general. Keeping all of that in mind, we offer these 12 common problems that can negatively affect your website’s performance that you should be sure to monitor. 1. Messy Code A lot of coding is involved in the building of a website, especially as you add more functions and features to your site. If your code is unorganized and messy, it can result in a variety of issues. Not only can it affect how your website is supposed to function, but it can affect the ability of search engines to properly index your site’s content, thereby hurting your search rankings. Some common website coding problems include: Incorrect Robot. txt Files Search engines like Google use bots to crawl through the content on any given site and to index it for search ranking purposes. Robot. txt files, also known as the robots exclusion protocol, lets web crawlers and other web bots know if there are certain areas of your site that you do not want... --- ### Using HubSpot's Blog Topic Generator to Smash Your Competition > Business are choosing to use the HubSpot blog topic generator to come up with title ideas. Why you should be using it to stay on top of the competition. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/using-hubspots-blog-topic-generator-to-smash-your-competition/ - Tags: HubSpot Experts HubSpot’s Blog Topic Generator - Your Way to Amp Up the Competition One of the most important elements of a successful inbound marketing campaign is content creation. All inbound marketing strategies are dependent on the content you create; your campaign will live or die based on the quality of your content. It's why most businesses have implemented blogs on their websites, since blogs are a great method for publishing content on a regular basis. However, as every marketing guru will tell you, if your content marketing strategy is to be successful, you need to post content at the same time on the same days in order to continually attract regular readers. This can be difficult since the content has to be of high quality: informative, helpful, and relevant to your audience.   It can sometimes be challenging to come up with topics to write about, and then creating titles for your blog posts that draw readers in. Without a good title, you might have a difficult time convincing visitors to click on your article (and the article may not perform as well on search engines due to a poor title). HubSpot's blog topic generator can help address both of these challenges.   HubSpot's blog topic generator is a robust tool that is amazingly simple to use. All you have to do is type in some of the keywords you're working with, and it will automatically generate some blog title ideas using those keywords. Basic Rules for Title Ideas Before you... --- ### 25 Tools to Conduct Competitor Research > Competitor research has not only been a suggestion but a need in the world of marketing. We discuss what tools you need and what you need to monitor. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/25-tools-to-conduct-competitor-research/ - Tags: Knowledge Management Competitor Research Tools And What You Need To Monitor Successful marketing campaigns depend heavily on research. Research allows you to learn who your target audience is, what they’re looking for, what their needs are, and how to reach them. This research can be done by collecting data on both past and current customers and visitors; however, it’s not the only research you should be doing. While learning about your audience is vital to determining what marketing strategies will work for your brand, you should also do research on your competition. This isn’t as difficult as it might sound -- there are an abundance of tools out there that you can leverage to collect data on your competitors that will provide valuable insight into their marketing strategies. What Is Competitor Research? Who your competitors are and evaluating their marketing strategies in order to identify their strengths and weaknesses. Through competitor research, you can determine how strong their brand is (for example, how much brand awareness they have and what their brand authority is like), what their prices are, what their customer service is like, what their social media presence is like, how engaged their audience is with their brand, and much more. Why Should You Do It? Knowing what your competition is up to can give you valuable insight into how you can improve your own marketing strategy. It also gives you an idea of your own brand’s position within your market. For example, comparing how big your social media following... --- ### Creating a Funnel Chart to Optimize your Sales Process > Wondering how to effectively turn your audience into customers? Here’s a guide on how creating a funnel chart can optimize your sales process. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/creating-a-funnel-chart-to-optimize-your-sales-process/ - Tags: CRM Strategy Creating A Funnel Chart To Optimize Your Sales Process Staying competitive within the modern globalized ecosystem of corporate industries requires that all marketing and sales workflows of SMEs and larger enterprises be recorded, tracked, analyzed, and transformed into strategic Business Intelligence (BI). One of the most necessary and significant ways for a business to accomplish this is to utilize robust funnel charts, the cumulative result of which highlights crucial business metrics/values tied to a variety of interconnected marketing and sales phases within the sales process. While funnel charts can be utilized and optimized to represent a variety of business workflows, projects, and tasks, they are often used in conjunction with marketing processes for the representation of the overarching sales process. Funnel charts are very useful to businesses of all sizes because they provide a visual, at-a-glance, linear summary of the sales process via a percentage-based, top-down funnel (or bar) chart. While the sales funnel chart system is great for managers in providing a general overview of optimized phases, a visual summary of key data, an analysis of conversion rates (retention rates vs churn rates), and sales bottlenecks, it can also help sales associates to understand where they can optimize their own tasks to be more efficient. Ultimately, funnel charts can help organizations operate in a more efficient manner in all phases of the sales process. What Is A Funnel Chart? A Sales Funnel Chart is a linear chart that is represented as a visual funnel or set of decreasing bars (top to... --- ### The 3 Biggest Sins to Avoid Relating to Customer Feedback Processes > You start to run feedback surveys, but you're unsure if you're doing it right, or missing the point. Here are the 3 biggest sins to avoid. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/insights/the-3-biggest-sins-to-avoid-relating-to-customer-feedback-processes/ - Tags: Customer Marketing How to Collect Customer Feedback Data and Completely Miss the Point Gathering feedback from customers is one of the most important tasks for any business. Without input from people who are actually paying money for your product or service, it's impossible to tell how to improve your offering to make it more successful in the market and attract new people to your business. Despite how critical feedback is, we see too many companies gathering feedback in an ineffective manner. Not only does this lead to a lack of valuable feedback, it wastes valuable time and resources that a business could be putting towards other initiatives. Below, we're diving into three of the biggest "sins" related to the process of gathering customer feedback. After years of experience with customer-facing marketing campaigns, these are the three biggest mistakes we've seen businesses make time and time again. Check to make sure you aren't making any of the following mistakes; if you are, don't worry - we'll offer some solutions to help fix these mistakes and get your feedback process back on track. Making it a Long or Boring Process for Your Customers It's a noble mistake - companies create extensive surveys that contain every imaginable question about their product or service. They ask for information about the customer, their business, their use of the product, their opinion of the product, and sometimes dozens of other questions, thinking that they are being thorough. Unfortunately, the customer sees these kinds of feedback forms a different... --- ### A Top Level View of Our Conversion Rate Optimization Process > CRO can seem like a daunting process, and of all online marketing topics, you will find CRO commands the loudest and most obscure of advice and opinions. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/a-top-level-view-of-our-conversion-rate-optimization-process/ - Tags: Demand Generation Conversion Rate Optimization (CRO) As We Practice it Conversion rate optimization (also called CRO) is a massive subject in the field of digital marketing. In some ways, almost everything we do as marketers can be tied back to the goal of improving conversions. That's why it's so challenging to speak about CRO in a practical, relevant way, since the practice can be drastically different from one company to another. What works to improve one organization's conversions may completely fail at moving the needle for another company. So instead of speaking in high-level generalizations about what you could do with conversion rate optimization, we want to pull back the curtain on our own approach to CRO to talk specifically about how we approach this huge task. Let's dive in. Conversion rate optimization (also called CRO) is a massive subject in the field of digital marketing. In some ways, almost everything we do as marketers can be tied back to the goal of improving conversions. That's why it's so challenging to speak about CRO in a practical, relevant way, since the practice can be drastically different from one company to another. What works to improve one organization's conversions may completely fail at moving the needle for another company. So instead of speaking in high-level generalizations about what you could do with conversion rate optimization, we want to pull back the curtain on our own approach to CRO to talk specifically about how we approach this huge task. Let's dive in. We Begin By Investigating the Conversion... --- ### Intelligent Chatbots: How to Make and Identify a Superb Bot > With advancements in AI, bots are becoming ever more relevant to the business world. If you’re wondering what the excitement is about, check out this post. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/intelligent-chatbots-how-to-make-and-identify-a-superb-bot/ - Tags: Demand Generation What Are the Components of an Intelligent Chatbot? The modern digital revolution - along with globalization - has been at the forefront of many corporate changes around the world, ultimately shaping how enterprises operate and how brands interact with their customers. One of the most significant “game-changing” technologies being leveraged by SMEs and larger corporations alike is that of hardware and software robotic systems. Robots, or “bots,” have helped to radically alter how businesses operate by streamlining and automating operations, processes and workflows, as well as enhancing the customer’s overall experience. Regarding software robotic systems, a specific class of text and voice-assistant robot systems, Chatbots, have become a core technology for more efficient business interactions by reducing overhead and allowing customers to efficiently and quickly have their issues/questions resolved by bot systems. By 2020, the expert opinion is that 85 percent of customer interactions with their favorite brand, will be handled by a bot. Additionally, according to VentureBeat in 2016, over 30,000 chatbots were released by different brands . It is clear that the utilization of chatbots (being added to different enterprises’ marketing, sales and customer service stacks) is increasing, and will continue to increase into the future.   While chatbots are not a completely new technology - the first chatbot, “Eliza,” was built in 1960 by MIT - advancements in Artificial Intelligence (AI) have allowed chatbots to leverage advanced “intelligence” to assist - and in some cases, replace - humans for customer service interactions, troubleshooting processes, and for answering questions, and forwarding... --- ### How Can Marketing Funnels Help You With Your Sales Strategy? > Upscale your business sales process strategy by using Marketing Funnels. Learn the basics, get the inside tips and watch your business grow successfully. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/how-can-marketing-funnels-help-you-with-your-sales-strategy/ - Tags: Sales And Marketing Integration Marketing Funnels: How It Can Improve Your Sales Strategy Inbound marketing is one of the most critical ways that SMEs - and larger enterprises - can operate a successful system for marketing, sales and customer engagement workflows via online web assets. This marketing strategy can help companies grow, scale, and expand their market share, while bettering their bottom and top lines. As an efficient and effective system for reaching and keeping customers, inbound marketing allows executives to reach leads and prospects where they are (on the Internet), while offering critical information that is valuable to prospects. Such valuable information, in the form of blog articles, social media posts, and website pages, helps to lead interested parties to a company’s products and services by giving something valuable for free - critical information that can lead prospects to the company’s products/services. In order to fully understand the most effective way of carrying out inbound marketing workflows, the all-important marketing funnel system must be analyzed, understood, and implemented as a part of a company’s marketing and sales process. The marketing funnel system is key to utilizing today’s marketing best practices in order to attract prospects, create qualified leads, and convert them not only into customers, but into loyal advocates of the company brand. The marketing funnel system associated with marketing and sales processes has changed over time, yet still encompasses several layers: Top of the Funnel (ToFU): In the ToFu stage, prospects and unqualified leads are interested in solving a particular problem, and require information... --- ### Examine a Website's Performance with Google Analytics Heat Map > Learn about using Google Analytics Heat Map in analyzing your website's most popular areas providing powerful insight as to how well it is doing. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/examine-a-websites-performance-with-google-analytics-heat-map/ - Tags: Digital Brand Development Using Google Analytics Heat Map to Scrutinize Your Website’s Performance Monitoring the performance of your website is incredibly important to providing a great user experience for your visitors, as well as allowing you to get the most out of your marketing efforts. One item in particular that you’ll want to monitor is how visitors interact with your webpages, which can be tough to analyze using just raw numbers, especially when you want to see how visitors are engaging with every single page on your site. Fortunately, though, you can visualize how a page is interacted with through the use of Google Analytics’ heat map tool. Heat maps have become incredibly useful due to their ability to visualize how visitors are interacting with different elements of individual webpages. An Introduction to Website Heat Maps Heat maps don’t just show you what links are being clicked on any given page, they also track where visitors are moving their mouse and where they are clicking, even if it’s not on a link. The visual representation looks a bit like an infrared image. Areas on the page that see the most activity appear bright yellow to red, while the least amount of activity appears blue to green. The hotter the color, the more activity is occurring in that spot. As a result, you can easily see where people are interacting and where they are not interacting at a quick glance. Using heat maps gives you some insight into your visitors’ behavior and how effective... --- ### Website Performance Metrics You Should be Analyzing and Why > Learn why it is crucial to monitor and analyze your website’s performance based on these metrics, and get some more tips. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/website-performance-metrics-you-should-be-analyzing-and-why/ - Tags: Digital Brand Development Website Performance Metrics You Should Be Analyzing In the current digital age, where social media platforms and online business assets often drive the key operations that keep a business afloat, there are a myriad of technological aspects of a successful business that must be analyzed, understood, and thoroughly strategized. Everything from internal operations, to HR, to strategic planning, to IT, to marketing and sales, must follow best practices if SMEs - and larger enterprises - wish to compete and stand out among the competition.   Having an online presence - whether it be a website business asset, a cloud platform, and/or a social media presence - has become a necessary business asset and is a critical way for the modern enterprise to connect with prospects, convert leads, and maintain customers. When it comes to current marketing trends - in order to utilize the best Top of the Funnel (ToFu), Middle of the Funnel (MoFu) and Bottom of the Funnel (BoFu) marketing strategies - the utilization of inbound marketing often includes online assets such as Blogs, Articles and Social Media content, and is one of the most significant ways to draw leads to your company’s products and services. Inbound marketing is the utilization of public online platforms that are filled with pertinent content that drives leads and prospects to said platforms in order to convert them to customers by giving them significant information that they need. According to several statistics, 80 percent of end-users prefer to obtain information on a company’s products/services via... --- ### A Look into Chatbot Development and What That Entails > What the costs are, structuring a conversation, using a development platform or code-based framework and more. How to build a bot from the ground up. - Published: 2019-08-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/a-look-into-chatbot-development-and-what-that-entails/ - Tags: Demand Generation Process of Developing a Successful Chatbot In this digital age, the era of robots has been ushered in via a number of significant software and hardware advancements, giving companies and customers a novel system to greatly enhance customer interactions with their favorite brand, while allowing enterprises to save money, reduce overhead, and increase the bottom line. As noted by Chatbots Magazine, “A chatbot (also known as a talkbot, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program which conducts a conversation in natural language via auditory or textual methods, understands the intent of the user, and sends a response based on business rules and data of the organization” (“Chatbot Report 2018: Global Trends and Analysis”) . Essentially, a chatbot is an AI-based software robot that interacts with end-users via voice or text messages in natural human languages, allowing for a more natural, seamless and rapid customer-business interaction. Though the development and use of chatbots started in the late 1960s, AI-based voice and text bots only recently came into play, with major players like Apple (Siri), Amazon (Alexa), Google (Google Assistant), Facebook (Facebook bot), etc. designing their bots with great success. Chatbots have become more popular due to the advent of core technologies associated with their development, including: Artificial Intelligence: AI encompasses many technologies that allow hardware and software machines to utilize human-like intelligence and cognitive abilities. A branch of AI, Machine Learning (ML) gives robots the ability to “learn” by using their experience (procured data)... --- ### The Chatbot CRM Revolution: Power of AI > Chatbots are a powerful force in improving the CRM experience. Now marketing, sales and customer services have a new way a driving leads and conversions. - Published: 2019-08-21 - Modified: 2024-08-19 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/the-chatbot-crm-revolution-power-of-ai/ - Tags: CRM Strategy Incorporating Chatbots and CRM to Propel Your Business Chatbots are novel, AI (Artificial Intelligence) based software robotics systems that have the capability of radically altering “business as usual” to the point of sparking an IT revolution. Chatbots - or simply, bots - allow human language to be used in human-to-computer interactions, which - along with a Conversational UI - is the evolution of technological, computer-based interfaces for all types of operations. Chatbots are typically used for the automation of critical business processes, while also operating as AI-based tools that can drive Business Intelligence production, Big Data Analysis, and all forms of corporate data science operations. However, what makes Chatbots unique is how users interact with them. From utilizing bash-shell scripting and computer programming - syntax-based commands (a Command Line Interface/CLI), given to computer systems for user interaction, to utilizing a Graphical User Interface (GUI) - allowing a mouse-based point and click system of interaction - to touch based tablet/smartphone human-to-computer interactions, chatbots allow humans to command, and interact, with computer systems via human language (voice and/or text). Such a radical departure from all previous forms of human-to-computer interactions allows for more streamlined, enhanced, and efficient end-user operations and engagements, while also allowing businesses to leverage such AI-based smart systems to enhance both internally-facing and externally-facing business operations and processes.   While users can benefit greatly from everyday personal use of chatbots, businesses can employ Chatbots in a myriad of ways, all of which can increase efficiency and productivity, lower overhead, and increase the bottom line.... --- ### Full Funnel Marketing: How Not to Miss The Bigger Picture > All marketing efforts occur as part of a broader ecosystem & boil down to a single united purpose. This article will help you to gain a greater perspective - Published: 2019-08-21 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/full-funnel-marketing-how-to-not-miss-the-bigger-picture/ - Tags: Content Marketing Full Funnel Marketing Must Take the Entire Buyer's Journey into Account It seems today's marketers are always focused on specific tactics. What kind of copy should they include on their next Facebook ad? How do they edit their photographs perfectly for Instagram? What's the best email subject line to use? All of these concerns are valid, but when you get too caught up with these details it leads to a problem. You tend to neglect the other parts of your marketing and their true purpose. Your Funnel’s Overall Purpose is to Turn Strangers into Evangelists Remember, at the end of the day, the goal of your marketing efforts are to convert strangers into customers and customers into evangelists. You aren't just trying to get them to visit your website once and you aren't just trying to get them to purchase from you once. The true purpose of marketing is to take people who don't even know your brand's name and turn them into raving fanatics who can't wait to tell their friends and colleagues to do business with your company. Why should this be your ultimate goal in digital marketing? Why not just be satisfied with customers buying once, or feeling merely "okay" about you? It comes down to ROI.  Research by Kapost shows that brands can expect each customer evangelist to recruit three new customers to your business. Imagine how efficient your marketing would be if you invested enough money into advertising to bring in 50 customers, then ended up... --- ### How AI Bots are Changing the Face of Finance and Banking > Learn how AI bots can change the way businesses, specifically finance departments, operate and how end-users can benefit from the use of banking chatbots. - Published: 2019-08-21 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/customer-marketing/insights/how-ai-bots-are-changing-the-face-of-finance-and-banking/ - Tags: Customer Marketing How Chatbots can be Leveraged to Increase Operational Efficiency Artificial Intelligence (AI), Deep Learning (DL), and Machine Learning (ML) are current buzzwords that identify advanced technological systems and concepts that have revolutionized both the operations, strategies, workflows and projects of SMEs and larger enterprises. One of the most popularly implemented forms of advanced AI is chatbots. Chatbots, or simply bots, are software robots that operate like a human - with near human intelligence - that automate tasks, increase operational efficiency, crunch and analyze data, and produce business intelligence, all via AI, ML and DL. They can also be used for marketing, sales and customer service workflows, as well as optimizing internal operations, such as HR tasks. Such AI bots are cost-effective software systems that have the potential to radically alter how businesses operate, while also reducing overhead, increasing customer engagement, producing a positive ROI, and increasing the bottom line of an enterprise. For instance, while email campaigns have, for decades, been the go-to form of business marketing, chatbots - according to statistics - have a greater chance of engaging with customers, while having a higher CTR than email campaigns at 15-60 percent versus 15-24 percent, according to a study by Octane. This is because of the increasing use of messaging apps, like Facebook Messenger and Slack. Such apps allow the feasible integration of chatbots into their systems, which customers are using increasingly (instead of email) for communicating with their favorite brands. Additionally, chatbots have much faster response times compared to... --- ### 10 of the Most Popular Chatbot Startups > Combine user messaging trends with a powerful HR robot that mimics the conversation of a human and you’ve got a good idea for a business - Hot chatbot startups - Published: 2019-08-21 - Modified: 2024-08-15 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/10-of-the-most-popular-chatbot-startups/ - Tags: Demand Generation List of the Hottest Chatbot Startups and More New technologies have revolutionized the way businesses operate since the inception of personal computers, the Internet, email, and other Information Technology (IT) systems. When leveraged correctly, such systems have the ability to radically alter an enterprise’s business model, while also giving C-suite executives the ability to more efficiently and strategically lead their company’s operations and projects, reducing overhead and increasing operational efficiency. While computational workstations, email systems, the Internet/World Wide Web, and advances associated with data storage and high-speed networks have allowed companies to be better equipped to fulfill their daily and long-term goals, few technologies have been leveraged and utilized to increase the efficiency of both externally facing and internally facing business operations. One critical - and rapidly evolving - modern technological system that allows businesses to increase the efficiency of customer interactions and optimize internal workflows is the use of Chatbots. Chatbots are Artificial Intelligence (AI)-based software robotic systems used to automate tasks, and with the use of advanced conversational UI systems and Natural Language Processing (NLP), can enhance the customer experience, reduce overhead, and increase the speed and efficiency of customer service interactions. A number of popular, advanced chatbot startups have helped the technology to evolve, creating revolutionary chatbot systems that, ultimately, will help to drive the industry forward. While there are a number of different chatbot systems, such as messaging app chatbots (integrated into popular platforms like Facebook Messenger) and business app bots, there are also standalone chatbots... --- ### 9 Ways to Use Your Website to Close Leads You've Already Spoken With > We're here to tell you that your site can work even harder, and actually help you to close those leads, not just generate them! - Published: 2019-08-21 - Modified: 2024-08-15 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/9-ways-to-use-your-website-to-close-leads-youve-already-spoken-with/ - Tags: Demand Generation 9 Ways to Use Your Website to Actually Close Sales In the current era of digital marketing, consumers are more skeptical than ever before. The internet is chock-full of ads and web content designed to lead people to a sale, which your average web user will become more aware of as time passes. But all this doesn't change the fact that the internet is still hands-down the best place to reach your target audience, no matter who they are. It just means you have to go about your online marketing in a specific way if you want to not only connect with people, but nurture them into becoming customers. One of the areas that requires a thoughtful approach is your company website. When created properly, a business page can not only draw in brand new leads, but help nurture existing prospects into customers. Here are the top tips on how to leverage your website to close sales, instead of just looking nice. Involve All Departments When Creating or Updating the Company Website Think about a typical customer's experience with your business. At the beginning, they might interact mostly with marketing. Later, they'll be referred to a salesperson. When they decide to make a purchase, they may have an account manager or onboarding specialist. If they run into any issues with your offering, they'll probably speak with a customer service representative or team. The Greater the Input the Greater the Adoption Since many different departments are involved in a typical customer... --- ### The Cost of Developing a Chatbot > Chatbots can increase efficiency, decrease overhead & better the bottom line. This article takes a look into the costs to develop a chatbot. - Published: 2019-08-21 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/the-cost-of-developing-a-chatbot/ - Tags: Demand Generation The Costs of Chatbot Development Depends on the Company’s Needs Artificial Intelligence (AI) has become one of the most powerful technological advancements in the history of Information Technology (IT). As AI hardware and software robots continue to evolve and expand within different realms of business-implementations, many business executives recognize the significant advantages that AI can present to their business. While AI can take many different forms, arguably the most important software AI innovation in the modern day - that SMEs and larger enterprises alike can leverage - are chatbots. Chatbots are AI-robots (software applications) that utilize human-like intellect to automate a variety of tasks, all while understanding - and communicating (“chatting”) - in a natural human language, either by text or voice. Chatbots have the capabilities to greatly decrease overhead, save businesses thousands of dollars in marketing, sales, customer service, and customer acquisition costs (CAC), and can better the bottom line by increasing efficiency, streamlining operations, and boosting company productivity. Ultimately, Chatbots can help businesses to automate internal and externally-facing workflows and become revenue generators, not just cost centers.   While chatbots are slowly becoming ubiquitous and business executives attempt to determine if deploying a chatbot is right for their enterprises, estimates by several large statistical companies indicate that customer communications with their favorite brands will be with automated systems (including chatbots) - 85 percent of the time - by 2020. Business officers and executives may wonder how much it costs to develop a chatbot, if an AI-bot is cost-effective,... --- ### Using Chatbot Analytics Tools to Improve your Marketing Funnel > Chatbot analytics tool now allow you to analyze how people are interacting with your bots to improve your funnel. Learn the basics of bot analytics here! - Published: 2019-08-21 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/using-chatbot-analytics-tools-to-improve-your-marketing-funnel/ - Tags: Sales And Marketing Integration Measuring Your Chatbot Efforts with Analytics Tools Chatbots are a new AI/ML (Artificial Intelligence and Machine Learning)-based software robotics technology that allows companies to revolutionize and alter the way their customers interact with their brand while enhancing how companies operate internally. The power and functionalities of AI-based smart chatbots can be leveraged in myriad ways, allowing SMEs and large enterprises to craft and implement more efficient strategies for engaging customers, automating administrative tasks and operations, and optimizing both internally-facing and externally-facing workflows. As both data science and strategic planning become crucial to the success of companies worldwide, chatbots can bridge these two distinct aspects of enterprise operations by integrating with existing enterprise IT systems. Moreover, they also provide valuable data on how customers, prospects, and leads are interacting with business assets, including websites, social media pages, and applications. For chatbots to be leveraged correctly and effectively, they must not only provide a novel venue for enhanced customer interactions and streamlined internal workflows but also be linked with data storage systems and data analytics suites that allow company executives to manage and analyze large amounts of business data. In the age of Big Data, key business insights can be gained from externally-facing chatbots that are linked to robust analytics systems and dashboards. These arrays can be customized (based on specific parameters and thresholds) to notify business officers via smart alerts, and can even act as two-way conversational bots to personally assist personnel with data analysis. Such bots can record and analyze/measure... --- ### 38 Essential HubSpot Integrations to Set Yourself up for Success > We've rounded up all of the HubSpot Integrations you'll ever need to set up your business for success and stay on top of the competition. - Published: 2019-08-21 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/38-essential-hubspot-integrations-to-set-yourself-up-for-success/ - Tags: HubSpot Experts 38 HubSpot Integrations for Your Business’ Success There are many marketing tools available online for businesses of all sizes. Most businesses use a handful of different tools for different purposes. However, there are few tools that are as comprehensive as HubSpot. HubSpot is a marketing and sales software built to provide companies of all sizes with tools that can be used for content management, CRM, social media marketing, SEO, web analytics, and more.   Besides its impressive feature list and easy-to-use interface, one of the biggest advantages offered by HubSpot is its ability to integrate with other marketing and sales solutions. This makes HubSpot one of the most convenient marketing and sales tools currently available, and why it continues to be one of the most popular as well. We’ve compiled a list of some of the integrations HubSpot is capable of that will benefit you the most. Increasing Your Sales There are many sales tools that can be integrated into the HubSpot platform. Some of the most highly regarded sales tools that can be synced with HubSpot to consider implementing to help increase your sales follow: Drift Drift is a tool that focuses on conversational marketing through the use of intelligent chatbots, allowing you to shorten the sales cycle by engaging leads in real time. Drift can be implemented directly onto your website, which means it will seamlessly integrate with HubSpot. Free version - The free version of Drift lets you chat with prospects, set up profiles, and includes a mobile... --- ### Content Ideas for Customers Who Have Already Bought From You > Content can be a fantastic way of providing additional value to almost any sales proposition. But where should this content end, at sign up? Just before the sale? We will make the case that it should still be targeting people who have just bought from you. - Published: 2019-08-20 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/content-ideas-for-customers-who-have-already-bought-from-you/ - Tags: Content Marketing The Importance of Creating Post Purchase Focussed Content Winning a customer on the internet requires research, hard work, and multiple touches across different communication channels. Taking a person from stranger to buyer online is one of the hardest challenges in today's world of business. Unfortunately, even after you succeed in this difficult endeavor, your marketing work still isn't done. In fact, there are still plenty of things your business needs to do to ensure your customers have a great experience once the sale has been completed. One of the most important of those tasks is creating post-purchase content. With all the different things a marketing team has to do just to make the sale, you may wonder why a company should bother catering to people who have already bought. After all, the fact that they've given you money means they are totally sold on your offering, right? Not exactly. From a customer perspective, there are a few key reasons you need to offer top-notch post-purchase content and service: Adoption It's great that people are willing to pay for your product or service one time, but will they use it? If a buyer doesn't actually apply your product or service in their quest to help meet their goals and overcome their challenges, they probably won't get much value out of the purchase. As a result, they aren't likely to become a repeat buyer or recommend your product or service to their friends and colleagues. Sending them relevant, helpful content makes customers... --- ### Design Your Lead Management Process Before Redesigning Your Website > Lead management process design is a critical element of an effective inbound marketing & sales strategy. - Published: 2019-07-18 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/design-your-lead-management-process-before-redesigning-your-website/ - Tags: Digital Brand Development Design Your Lead Management Process Before Redesigning Your Website Redesigning your website isn't cheap and the required time investment of a proper website redesign is a large one, which is why a proper lead management process should be in place before you commit to writing that check. Mobilegeddon has come and it certainly is not gone. In a recent article posted to the Google AdWords blog, Inside AdWords, they stated that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. ” This statistic, is just one piece of evidence to suggest that “Mobilegeddon is Beginning, Not Ending” and as a result, compelling cases for website redesigns are being made everyday. Whenever a business’s website is redesigned, there are certain metrics that are expected to improve once the facelift has been completed. Bounce rate, number of page views, organic website traffic, average time on page; these are all great metrics to strive to improve on, but there’s one that should be tops on everyone’s list: Number of leads generated. It doesn’t matter if you’re B2B or B2C, Non Profit or a University. The goal for everyone’s website is to convert unidentified website visitors into identified leads, so that you can turn those leads into customers, clients, patients, donors or whatever your organization is intending to acquire more of. But before you decide that it is time to redesign your website, you should ask yourself, "Do we have a clearly defined lead management process in... --- ### Ideal Customer Profiles vs Buyer Personas: What is The Difference? > It may seem like simple semantics, but there are differences between an ideal customer profile and a buyer persona resulting in each being used differently. This article will break down each and discuss how they can be constructed and best used within your marketing strategy. - Published: 2019-06-27 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/ideal-customer-profiles-vs-buyer-personas-what-is-the-difference/ - Tags: Content Marketing What's the Difference Between Customer Profiles and Buyer Personas? Good marketing is all about communication: finding your audience on the right platforms, at the right time, with the right message. But all of those factors hinge on having a solid understanding of who you're trying to communicate with. If you don't know enough about the people most likely to purchase your products or services, you won't be able to attract an audience and convert them into customers. Two of the common ways that marketers gain this understanding of their audiences are buyer personas and ideal customer profiles. While some might use these terms interchangeably, this is an incorrect usage. There are actually subtle differences between the two. Let's start by looking at the individual definitions of a buyer persona and an ideal customer profile, then discussing when to use each one. The Definition of an Ideal Customer Profile An ideal customer profile defines attributes of the companies you want to have as clients. Attributes of your ideal customer profile include industry, number of employees, annual revenue, and location.   Key Features of an Ideal Customer Profile To describe it broadly compared to a buyer persona, an ideal customer profile is more quantitative in nature. It's concerned with less of the individual people you interact with and more about the demographics and measurable traits of their organization. According to Inc. , the four critical elements in a successful ideal customer profile are: 1. Industry - Broad examples include healthcare, legal, education, and others. The deeper into an... --- ### The Difference Between Sales and Marketing - Published: 2017-05-04 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/the-difference-between-sales-and-marketing/ - Tags: Sales And Marketing Integration The terms sales and marketing are often used synonymously with one another. However, they are both unique with respect to the goals and tasks that each profession strives toward. This e-book is a brief introduction to the difference between sales and marketing and how they correlate within the inbound framework. We have divided it into 5 separate sections to first show why they end up being used interchangeably, and then to share our perspective on the primary difference. To us, this primary difference is the most crucial and integral aspect differentiating sales and marketing, and all other distinctions stem from this differentiation. Afterward, we will briefly explain why your business will benefit from considering these two processes or activities as distinct from each other. Finally, we will briefly discuss funnel economics and lead into a quick introduction to 'Smarketing,' the organized and coordinated implementation of marketing and sales. Sales and Marketing are 2 Sides of The Same Coin Don’t get us wrong, marketers and salespeople are sharing the same task. They want to: bring in new clients for your business and increase the likelihood that past clients will continue using your business. -There is no denying that the broad goals of a salesperson and a marketer are, on the surface, very similar and understandably a bit obscured at times. Both marketers and salespeople have job roles in which they serve as communicators for a brand or a business. -Their job is to connect with people and ensure that the brand... --- ### Inbound Sales: Create Salespeople Your Prospects Will Want to Speak To > Successful selling has become a coveted art in this day and age because the art of selling has changed drastically over the years to an inbound sales approach. - Published: 2017-01-24 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/inbound-sales-create-salespeople-your-prospects-will-want-to-speak-to/ - Tags: Sales And Marketing Integration Inbound Sales: Create Salespeople Your Prospects Will Want to Speak To The modern landscape of successful corporate operations has changed globally over the last few decades. With this change, business executives have been forced to re-evaluate their strategies and focus on new ways to drive sales and corporate growth. As noted in The Sales Acceleration Formula (Mark Roberge, 2015), while innovation has become one of the key areas that business leaders seek to expand upon to increase sales and outsell the competition, the creativity of such a large pool of competitors has made that goal difficult to fulfill . In order to drive organic growth, having a great sales team is key in order to drive sales away from competitors and to your business. The Optimal Inbound Salesperson and the Modern Platform of Selling Successful selling has become a coveted art in this day and age, partly because the art of selling has changed drastically over the years to an inbound sales approach. While outbound efforts dominated the sales strategy of most companies some decades ago, it is the inbound approach to sales and marketing that is better aligned with today's buyers. With the advent of the World Wide Web, Google, widespread Wi-Fi, Social Media and mobile smart-devices, knowing where prospective customers reside (on the Internet) and attracting them to your business via blogs, social media, PPC, SEO and websites, has become the recommended approach of corporate marketing and sales. This form of online marketing or inbound marketing - and the very nature of the expansive information... --- ### Monitoring the Top On-Page SEO Factors for Your Website > Setting aside some time to assess your existing site and conduct an on-page SEO check-up should become a regular event throughout the life of your website. - Published: 2017-01-10 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/monitoring-the-top-on-page-seo-factors-for-your-website/ - Tags: Search Engine Optimization On-Page SEO Factors for Your Website When it comes to how often you should audit the on-page SEO health of your existing website, there is no clear-cut formula. In many ways, it can be a little like getting a health check-up for yourself; many people put it off until there is pain or discomfort. If you are a real stickler for SEO, then there is a good chance that you have been optimizing as you go, ensuring that every new post has all of its meta elements in order, consistently staying on track with your keyword focus, and making sure that you place 301 redirects as needed. However, this is the perfect world scenario and it doesn’t always go that way, and even with ongoing diligence there can still be nagging little issues that sneak in. Wayward CMS systems create numerous duplicate pages, someone might accidentally add an absurd canonicalization within Yoast, or a myriad of other minor problems can creep in. Setting aside some time to assess your existing site and conduct an on-page SEO check-up should become a regular event throughout the life of your website. The Benefit of Having Existing Data One of the advantages of checking an existing site is that you already have data to work with. You already know which pages are performing well and which ones may need some attention. It goes beyond having a clear picture of where you are starting. Which Titles and Metas Have the Worst CTR? In this day... --- ### Is Viral Link Building a Myth? > What is viral link building? We all know that link building is an important thing to do when you do SEO, but a viral one? Does it exist and is possible to do? - Published: 2016-11-17 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/is-viral-link-building-a-myth/ - Tags: Search Engine Optimization I recently read an article on Moz describing an SEO Myth. Realizing that this myth was in fact related to the primary way that I practice SEO, I thought I would quickly write up my 2 cents on the topic. The gist or TL;DR of the article is that there is evidence to show that using big content to attract inbound links to one page on a site, may not actually have any site-wide SEO benefit for directly desired keywords. This article is me adding my 2 cents to Tom’s key findings and comments, adding to the discussion, and then playing a little bit of internet detective work to take a closer look at one of his examples. Where I am Coming From I am a part of an SEO community who are stringently dedicated to using white hat methodologies for both ourselves and our clients. When I say white hat, this isn’t some 'semi-political’ statement of how SEO should conduct themselves. White hat link building to me is simply link building in which: You do not pay for the link You do not own or operate the site the link comes from It is a pretty simple premise. Achieving this, however, can be considerably more difficult. The Paradox at play is that the links you build help increase your visibility, but you need decent visibility in order for people to build links towards you. You can't link to what you have never seen, and often you can never see... --- ### How to Give an Agency Access to Your Adwords Account > There is actually more reasons to give an agency access to your Adwords account than simply signing on with them. - Published: 2016-10-24 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/how-to-give-an-agency-access-to-your-adwords-account/ - Tags: Demand Generation There are actually more reasons to give an agency access to your Adwords account than simply signing on with them. It is quite common for an Agency to offer an Adwords audit of your existing account so that they can come back to you with hard data about some of the changes that they would recommend, and ultimately show you why you will be better off having your account managed by specialists. When we have access to an account that we are still in quotation stage with, we don’t make any changes at all. We simply come in as an observer and check up on details such as: Negative keyword usage Are ads being tested and rotated Are geographical areas being targeted effectively Quality scores for each keyword Generally how the account is structured Once we have a look, then we are able to let you know if we are going to be able to improve your account and make it more deficient or not. Every now and then we come across a wonderfully well managed account that a business is looking after internally, and this audit process lets us know that this is not something that our quotation needs to cover. There Are Two Ways You Can Add an Agency to Your Adwords Account When it comes to sharing credentials with a company that is only in the quotation stage, it is pretty common to not want to simply open the flood gates and start giving them access like there is no tomorrow.... --- ### Why You Should Be Optimising your SEO for 2027 and not 2017 > Optimizing SEO shouldn't only for a short term plan like next year. You should be able to foresee until 2027. Here's ther reason that you should know! - Published: 2016-10-07 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/why-you-should-be-optimising-your-seo-for-2027-and-not-2017/ - Tags: Search Engine Optimization It seems that the moment June or July hit, it becomes a metaphorical arms race for the first person to publish an article entitled ‘optimising your SEO for 2017’ (or whatever the next year is). There appears to be a bit of a trend every year, in how early some content writers decide it is time to stop thinking about this year, and start planning for next year. It's almost as if they aim to impress you by showing how early they start planning, as if being the earliest planner is something awe-inspiring. I suppose in that vein, a title such as ‘plan for 2027’ could very well be much the same, only worse... For the Foreseeable Future Our Industry Will Be Dominated by Google The real question here becomes ‘just how much of the future can we even see? ’ One of my favorite bloggers ever is Tim Urban, and his article on the AI Revolution literally strung a chord with me, ok... figuratively. The thing is, if you were to look back at 2006 and the state of the Internet and SEO you wouldn’t even recognise some of the advances that have been made in this space. The technological and computing power of an update as advanced as Penguin 4. 0 would have been a mere pipe dream to Google engineers 10 years ago, yet here we are. That’s not to even speak about RankBrain and the implications that come with that. Even if the future will eventually... --- ### Establishing an Online Presence > What is an online presence and why would you need to establish that? In this article we discuss the steps you need to go through to get it done. - Published: 2016-09-21 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/digital-brand-development/insights/establishing-an-online-presence/ - Tags: Digital Brand Development Many businesses start with a social media page that quickly explains who they are and what they do, this is a little bit backwards in my opinion. Social Media is great and powerful, and the fact that you can easily create a new Facebook page for a business in a matter of minutes is a great power! However, that power is open to anyone to create one with minimal fuss at any time. When you are trying to show that your business is solid and trustworthy, you should lead by showing them that you have an internet presence that goes above what the average Facebook or Twitter user can create in their spare time! Step 1: Getting A Website Even though this is your first step in establishing your online presence, it doesn’t have to be a difficult one! You need to work out what your current skill level with web design is, and whether you are better off investing time to learn how to create a basic website on your own, or if you are better off investing money to have a professional give you some assistance. If you would like to have a conversation about getting a website built, feel free to get in touch with me, I can help you work out what is going to be the best option for you moving forward. Step 2: Working Out What to Write For some people, this will come naturally; for others, this is by far the hardest part of establishing... --- ### Why Violations of Google Webmaster Rules Put Me on Edge > Participating in something requires you to understand the rules, including SEO. You don't want ot violate the Google Webmaster Rules. Here's what I have to say. - Published: 2016-08-28 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/why-violations-of-google-webmaster-rules-put-me-on-edge/ - Tags: Search Engine Optimization I recently wrote an article talking about what to do when you discover a competitors PBN. I would like to point out, that the articles entire premise is that when you encounter something like this, it leads to a choice that a webmaster must make. At no point was I actually suggesting to go one way or another. I wanted to take a moment to reflect on my experiences with a penalty and sudden traffic drop. It occurred at a time when I wasn’t actually working in SEO. My brother had worked his way up really well in a local company which was doing really well and growing. Part of the reason they were growing so well, was that they were one of the first companies in their industry to start investing in SEO. This provided consistent leads with which they could grow their business. The problem with leads from SEO however, is that they are always at the mercy of Google. As we all know, they can suddenly dry up at any point in time if Google’s latest algorithm update hits them. The company my brother was working for relied on those leads, and made coordinated business decisions based on what they understood would be a consistent lead generation tool. Then they were penalised, like many other early investors in SEO. The company that was doing their SEO was using tactics that were blacklisted, and the company’s entire client base all lost their rankings. This sent the SEO company... --- ### Understanding SEO Terminology: On-Page SEO vs Off-Page SEO > If we take a quick look at the Google Trends data, we can see that the Internet has certainly had some mixed understandings of what SEO actually is. - Published: 2016-07-07 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/understanding-seo-terminology-on-page-seo-vs-off-page-seo/ - Tags: Search Engine Optimization On-Page SEO vs Off-Page SEO Let’s face it, SEO has become a frequently used buzzword that gets thrown around left, right and center.   In fact, if we take a quick look at the Google Trends data, we can see that the Internet has certainly had some mixed understandings of what SEO actually is. "SEO" vs "Search Engine Optimization" SEO Take for example, the chart that shows frequency of searches for the term SEO: We can see that searches for the term SEO steadily rose from 2005 until it hit a plateau in 2009 and then remained somewhat constant. Search Engine Optimization If we check the interest over time for the search phrase “search engine optimization” we see almost the opposite results: This could simply be due to the fact that the acronym by that stage is reasonably well known, or it could be that people have slowly stopped being aware that SEO stands for Search Engine Optimization. One graph we can constantly see growing, is the one in which we measure interest over time for the phrase “what is seo? ” So far, we can see that SEO as a concept, or keyword in and of itself, really hit its stride in 2009. That is to say that more and more people were looking it up and trying to understand what it is. Another interesting development started to occur in 2009 also. We started to see more and more users searching for either “onpage seo” or “offpafe seo”. If... --- ### Marketing Fail: Letting Adwords Automation Suggestions Prompt Your Budget into Oblivion > Adwords can help you attain customers and advertise your business across the net. However. You need to watch out for the automation to save your budget. - Published: 2016-06-28 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/letting-adwords-automation-suggestions-prompt-your-budget-into-oblivion/ - Tags: Demand Generation Each and every year, Billions of dollars are spent across the globe on Adwords (now Google Ads). In fact, this figure is increasing every single year, and showing no signs of slowing. In 2015 alone, Google brought in about $75 Billion dollars from advertising. Why is it then, that when you speak to a business about whether they have used, or would be interested in using Adwords that they often respond with: “Oh no, we tried that, we know it doesn’t work” The questions become: “Are businesses throwing billions of dollars down the drain every year, and then deciding year after year to increase this figure? “ “Is Adwords some sort of Ponzi scheme, propelled each year by bringing in new victims, burning them for their cash, and then finding more? ” OR “Do people just not actually know what they are doing, and then blaming Adwords for their lack of success? ” My First Encounter With Google Adwords As many who know me would understand all too well, I am a serial entrepreneur. I have always got some form of business in the works, playing at some angle. When I think about the idea of watching TV or spending money on entertainment, I have no interest whatsoever. I would always prefer to spend my time trying to find creative new ways to leverage opportunities, or generate income. One particular project I had going, whilst at university, was an E-Commerce website that sold body building supplements. My business partner and I... --- ### Is Your Marketing Agency Treating You Like a Mushroom? > Frustrated by elusive ad budgets and vanity metrics? We ensure clear insights into PPC spending and real results. Learn more about our honest approach to lead generation - Published: 2016-06-13 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/is-your-marketing-agency-treating-you-like-a-mushroom/ - Tags: Demand Generation Do you ever feel like they are keeping you in the dark and feeding you bullshit? We have spoken with quite a few business owners over the last few months who seemed to not know exactly what their Marketing Agency actually does. They obviously knew what the desired outcome was, which was that the agency would help them to generate leads, but they had no idea how this was actually being carried out. Perhaps the most disturbing trend that I have noticed, is that many businesses seem to know that their marketing agency is running social media advertising with Pay Per Click ads making up the bulk of their activities; yet had no idea what their ad budget was. There is 2 ways to Pay Advertising Costs for PPC The first option, is to have the agency gain access to your normal payment system and Ad systems, and then have them order the ads on your behalf. In this system, you pay at least two invoices: One invoice to the agency for their work One invoice to each advertiser (Google, Facebook, etc) This system has its advantages and disadvantages. One downside is that it places additional strain on your bookkeeper (as they must reconcile more than one payment), One upside is that you don’t have to pay GST to the agency for the ad spend. Paying GST to the agency for your ad spend is not the end of the world, as you will obviously be claiming it all back in credits. But what if you are advertising heavily?... --- ### Conducting Prospect Research > You should know who your prospects are, thus conducting prospect research is needed. Let's sit down adn talk about it with us. - Published: 2016-05-25 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/conducting-prospect-research/ - Tags: Demand Generation We spoke previously about researching a prospect being the key difference between a sales call being a cold call or a warmer call. That is all very well, of course, but where are you supposed to find the time to research your prospect before you go ahead and make the call? How much research should you do beforehand? We thought it may be useful if we mentioned a few of the tools that we use when we are researching a prospect. Prospect Researching Tools Your Company’s CRM This really needs to be your first point of call in the research phase. Providing you have one (if you don’t... you should.  Find out more here) and providing you have been using it well, it will be a rich resource of: Previous Interactions Social Media Profiles Previous Communications How they have behaved on your website Often, having just a 2-minute skim through the CRM and double-checking the most recent interactions with the prospect will be enough to ensure that your call will not be as cold. The Prospects Website or Social Media There are typically more companies that keep a website and blog than people, as we mentioned in a previous post. This doesn’t however mean that this can only benefit B2B companies. You can gain a great level of information from a prospect's social media profiles. Twitter is by far the most useful, as every tweet tends to be public, and they often come in more frequently. Downsides to Twitter are that there are not as... --- ### Google Trends: How Many People Are Looking For Something Your Business Can Provide? > You should know your market so you can market your business more effectively. In this era of internet, it's getting easier to conduct such research. - Published: 2016-05-23 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/how-many-people-are-looking-for-something-your-business-can-provide/ - Tags: Search Engine Optimization 3 Tools For Checking How Popular Something is on Google Have you ever wondered just how many people are searching for your product or service on a search engine? Wouldn’t it be great to be able to get exact numbers, explicitly outlining just how much consumer driven demand there is for information on your product, how they can buy it, and why they should buy it? I am certainly not here to lie to you. The exact numbers are proprietary data owned by Google. However, this does not mean that you are completely left out in the dark on this one. Various tools, apps and programs have their own ways of estimating how many people are searching for what, and where in the world these searches are coming from. This is certainly very useful information in establishing just how large your potential market is, and even more useful information in deciding if SEO is a worthwhile investment for your business. Here are three ways that the marketers can measure the number of unique searches for keywords, or what we like to call ‘search volume’. 1) Google Trends Is A Fun Interactive Way of Seeing Proportional Search Volume Before you get too excited and think that Google is actually going to be sharing some serious data with you, take another look at the title for this section. You will see that I have said they are giving “proportional search volume”, not actual search volume. You can enter in keywords, and they will tell... --- ### The Introduction: The First Stage Of A Client Relationship - Published: 2016-05-23 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/the-introduction-the-first-stage-of-a-client-relationship/ - Tags: Demand Generation Building a relationship with your clients follows some very similar stages to building a relationship with your wife or husband. The primary difference, of course, is that after you have successfully maintained a relationship with a customer, they will go out of their way to help you build a relationship with a new customer. I'm sure some marriages in this day and age work that way, but it is far from the status quo ;) Before Any Relationship Has Started This is the point in which you are both single. In a business sense, the customer does not know about your business, and you do not know about the customer. As a business, you are yearning to be introduced to new customers, and are probably trying a bunch of different ways to get that introduction. A potential customer may not realize that their unique problem or opportunity may actually be solved or enabled by a certain businesses' product or service. In a way, you are both looking for each other. Getting That Introduction Sometimes your friends will introduce you to someone that they think you may get along with and be able to build a relationship with. This is as true dating and romance, as it is for business introductions. Relying on this as an introduction process can be slow, but when it occurs, there is a high chance that there will be a good crossover of values and needs. In a business setting, this is the same as relying upon word of mouth referrals. Sometimes... --- ### Sonder: The Unknown Driving Force Of Sales And Marketing > There is a video called "Sonder" that i found hauntingly beautiful. As a marketer, i found that there are things to learn from that. - Published: 2016-05-21 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/sonder-the-unknown-driving-force-of-sales-and-marketing/ - Tags: Content Marketing I once encountered the most hauntingly beautiful video. A friend had shared it on their Facebook feed. I'll embed it here for easy access. It was created by John Koenig from The Dictionary of Obscure Sorrows. https://www. youtube. com/embed/AkoML0_FiV4 Often we are so considerably lost within our own perception of being the protagonist, that we forget the fact that the world has more than 7 billion other protagonists, each with their own story and setting. Sales and marketing is about reaching out to this entire world of people, who ordinarily would not have been within our social trajectory. We represent a business that we believe whole heartedly is capable of providing a much needed or valued service or product that could assist these protagonists with the crafting of their stories. 3 Ways Sales and Marketing Can Fail in Appreciating Sonder It’s one thing to now have a word for the feeling, the epiphany that the entire of society is simply thos host to millions and billions of personal narratives, it is another thing to learn from this realisation. We can fail by making assumptionsWhen we assume that we understand the life cycle or story of our target audience, then we place ourselves in some very dangerous territory. We leave our advertising in places where we believe they will encounter it. Yet if and when they do; it is meaningless. So many marketing campaigns or sales pushes, simply do not conduct adequate research into their target population. We can rush into forcing contactWhen... --- ### 6 Hats Worn By Business Owners > How do business owners identify themselves and act? Generally there are 6 of them as we call them the 6 hats. Each hat plays a significant role on business. - Published: 2016-05-16 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/6-hats-worn-by-business-owners/ - Tags: Knowledge Management Let's begin by assuming you have encountered the common term ‘wearing many hats’ Essentially, the term means to take on varied and multiple responsibilities. It is somewhat similar to ‘being a Jack of all trades’ Many business owners know all too well what it means to be wearing many hats. The younger a business is, then the more likely it will be that the founders are actually wearing almost all of the hats. Let's take a quick look at the various hats that a small business owner often finds themselves wearing: The CEO or Management Hat The small business owner is the one who is in charge. In many cases, the desire to be the one in charge may be the very reason they started a business in the first place. For goodness or worse, their decision is final. The boss takes on the final responsibility for all decisions, and is in charge of driving the business in the directions that it needs to go. The Head of Marketing Hat A small business owner is generally in charge of their own advertising, website, social media and other marketing efforts. The head of marketing must decide upon the best way to communicate the brand’s message and gain leads for the sales department to follow up with. It doesn’t help that marketing itself is such a broad area, encompassing market research, brand development, digital communications, PR and so much more. The Salesman Hat When it comes to engaging a lead and closing... --- ### Grow & Manage Your Marketing Team with HubSpot's Inbound Certification > There are 5 key areas in which I have found HubSpot's Inbound Certification valuable to help grow and manage marketing teams - Published: 2016-05-08 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/grow-and-manage-your-marketing-team-with-hubspot-inbound-certification/ - Tags: HubSpot Experts  Manage Your Team With HubSpot's Inbound Certification The landscape of the Internet is changing everyday with frequent Google algorithm updates taking place and new social media networks continuously being created. In order to maintain high productivity levels in an organization, it is important that disruptions are minimized and momentum is maintained. As managers and leaders, the burden falls on you to ensure that the right employees are on your team, and the right culture is in place, to successfully address each new change and capitalize on new opportunities to drive positive results for your business. There are 5 key areas in which I have found HubSpot's Inbound Certification valuable to help grow and manage marketing teams: Hiring Teaching & Coaching Cross Training & Retention Efficiency & Planning Leading by Example 1. Hiring Adding a new member to your marketing team is a large commitment and investment for your business. From the top to the bottom, there are many different areas in which you and your company's employees will have to invest their time, money and energy into onboarding a new hire. The cost of a mis-hire is more than just dollars and cents, it is a disruption to the growth and development of your entire marketing team. You're counting on this new hire to address the skill sets laid out in the job description for the open position, and if you're unsuccessful, it will be that much longer until you have your team complete and everything firing on all cylinders.   As... --- ### Position Titles: Why Do Online Marketers Call Themselves Ninjas? > Out of all things, online marketers actually prefer to be called as a ninja. Why you ask? there is actually a real reason that make it all makes sense. - Published: 2016-03-28 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/marketing-ninja-why-this-title/ - Tags: Knowledge Management Perhaps you have never actually experienced an online marketer referring to them self as a ninja. This, in and of itself, almost qualifies the term. Keep reading. For a quick idea of just how many online marketers decide to put the word ninja into their job description, jump onto twitter and type “marketing ninja” into the search bar, and then switch over to the ‘accounts’ tab. Perhaps you have never actually experienced an online marketer referring to them self as a ninja. This, in and of itself, almost qualifies the term. Keep reading. For a quick idea of just how many online marketers decide to put the word ninja into their job description, jump onto twitter and type “marketing ninja” into the search bar, and then switch over to the ‘accounts’ tab. This is not a new phenomenon, by internet standards at least. To really try and understand why this has become a largely adopted title for a marketer, we need to take a closer look at two different topics. What is the core function of a business title Why would ‘ninja’ be an appropriate point of reference for a marketer to describe their role Table of Contents show What is the core function of a business title This question can then be broken into two categories. Fundamentally, these categories represent the degree of choice that the professional has in choosing their title. When you are working in an organization as an employee, it is quite likely that you did... --- ### Cold Calling, Is It Still Relevant? > Cold calling used to be a common practice and it's really annoying. Do people still do that? Is it still usable? Let's find out more on this article. - Published: 2016-03-18 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/cold-calling-is-it-still-relevant/ - Tags: Demand Generation Cold calling can be one of the most annoying things in the world, particularly for a business owner. When that phone rings, and you don’t know the number, you can’t just ignore it. The amount of interruptions that the average business owner receives is ridiculous at times. Even running a digital marketing agency, I still field overseas calls from people trying to sell me search engine optimization. I remember when I was working as the in house SEO of my old company, we were sitting at position 1 for 23 key word rankings, and still we got calls from people saying “We can get you onto the first page of Google” The person making the calls did not even have the time or the skill to do a quick ranking assessment of the prospect that they were calling. That truly is the coldest of cold. Warm Calling Is Becoming Much More Common The idea of the warm call is that you are only calling a prospect who has previously engaged with your brand (such as online, or from direct mail). It also requires that the person about to make the call does a bit of research before making the call! I stumbled across an article written by Barbara Giamanco, from Social Centered Selling titled “Does Cold Calling Still Work” in which she simply describes the process of doing your homework in advance of calling prospects as the process that turns a cold call into a warm call. When I think back to... --- ### Exploiting Accidental And Typo Backlinks > Errors do happen sometimes, especially when you are typing, hence we have what is called "typo". Now we will discuss what to do with the typo in backlinks. - Published: 2016-03-08 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/exploiting-accidental-and-typo-backlinks/ - Tags: Search Engine Optimization I know what you are thinking. What on earth is an accidental backlink? Well, it is exactly what it sounds like; it is a link that has been placed on a domain in error. Creating webcontent and placing backlinks is (and always should be) a process that is governed by a human being. There is a great truism in the statement that “To be human is to err. ” We accept that everyone makes mistakes, especially when it comes to typing. Although, if you are active on social media and encounter someone who posts a status update in which they use the incorrect form of their, they’re, or there; you may soon realize that not everyone accepts that typographical or grammatical mistakes are to be accepted as a part of life. As much as they may cause a social media uproar or a simple rebuke in a comment section, these errors are alive and well within the Ahref section of a link. It is all too easy to misspell a domain name when you are placing a link. The Most Common Types of Accidental Link Mistakes The chances of a mistake in the spelling of a domain increase dramatically with the length of the domain name and the specificity of its spelling. I have also encountered plenty of mistaken links heading out to Australian websites that have forgotten to include the . au at the end of the domain. I have encountered multiple instances where the linker has misspelled a word within... --- ### Spam Bots: From Tinder To SEO Webspam, What Can We Do? > We don't want any outside force interupting with what we have, including our site. Spam bots is one of the common forces that can disturb your site. - Published: 2016-03-04 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/search-engine-optimization/insights/spam-bots-from-tinder-to-seo-webspam-what-can-we-do/ - Tags: Search Engine Optimization Estimated Read Time: 6 minutes + 17 minute recommended video Not everyone pays attention to Google’s Recaptcha panels, but you have all experienced them. They don’t always look exactly the same, but they are consistent nonetheless. In fact, seven days after I post this blog, all commenters will need to complete one. Why Recaptchas Are Important The primary goal of a Recaptcha is to prevent automated bots from completing processes that should only be completed by a human being. Some of these tasks include things such as: Posting Comments on Websites Creating Social Media Profiles Competing in Online Games, such as Poker Filling Out Forms on Websites The internet would be a far less hospitable place if bots were allowed to run rampant and take control of large portions of the web. If you run a website, you know how annoying it is to see a comment on your new blog post, only to see it is actually a garbled blob of nonsense text linking to something ridiculous (such as get rich quick schemes, Viagra e-commerce stores and so on) If you have ever used Facebook and kept being added by random strangers, it can get frustrating. What's worse, if you use dating apps such as Tinder, you will regularly come into contact with a spam bot that is trying to get you to visit another website. Many users have previously complained about this persistent problem. Furthermore, if you enjoy a few rounds of online poker, you may be competing... --- ### How Big Does A Business Need To Be Before They Need A CRM? > If you want to get CRM for your business but you are still unsure, you must be wondering when the right time is. Read this and hopefully you will get insight. - Published: 2016-02-24 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/how-big-business-before-need-crm/ - Tags: CRM Strategy I speak to a lot of small business owners, and often when I ask them what CRM they are using I will receive one of the following responses: What is a CRM? Isn’t that something much larger companies use? Oh, I just use an Excel spreadsheet I have just started using “x” CRM. What is a CRM? CRM is one of those acronyms that gets thrown around rather quickly and easily in a sales and marketing world. This doesn’t, however, always mean that a small business owner is up-to-date with all of the industry lingo. It doesn’t take long to explain what a CRM is, and generally, the client immediately understands the value and importance of having a central repository for client communications and notes. Generally, after we break through the initial explanation of this often new acronym for them, they will move onto one of the other potential responses. Most frequently, the response is that they are using an excel spreadsheet to manage client interactions. Cringeworthily sometimes, I am told that they just ‘remember’ everything that is needed, and save the contact details in their phone’s address book. Now, there is no problem with using an Excel spreadsheet initially, after all in the early stages of your businesses' life there probably aren’t hundreds of contacts that need to be recorded. There are, however, plenty of reasons why a dedicated CRM is always going to be better than using an Excel spreadsheet, you can check some of these reasons out here.... --- ### 4 Reasons A CRM Trumps Excel Spreadsheets > Excel spreadsheet is one versatile tool that you can have and use to anyhow you want, but CRM is way more than that, and the reason is here. - Published: 2016-02-22 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/4-reasons-a-crm-trumps-spreadsheets/ - Tags: CRM Strategy Using Excel can be a powerful way of collecting and managing data. Whether you are an Excel superstar with all of the formulas already in your mind, ready for you to launch into some serious functions from pure experience, or if you have an idea of what should be possible but occasionally need to look up what formulas to use. Excel can be a great place for keeping track of large data lists, a good deal of your accounting and budgeting, as well as various tasks that you need to complete. Many people use Excel as a method of storing customer details, such as names, email addresses, phone numbers, and notes. Whilst this may be all very well and good while you have a small list of people, it can become a little awkward as your business and your marketing list grows. The most widely implemented and simple response, for better customer detail storage, is a dedicated Customer Relationship Management software application. Or CRM for short. I've put together a list of reasons and functions that you are better off using a specialized CRM for managing your contacts list, as opposed to using Excel. 1) With a CRM, Your Notes on a Customer Aren't Shoved in One Cell I don't know if it's just me, but it is really upsetting when Excel does this to me when I am trying to write more detailed notes within a cell: Even though I know that once I click out of the cell, it will stop... --- ### 4 Tips For Getting The Most Out Of Your Customer Relationship Management Software [Confessions Of A CRM Ignorer] > Customer Relationship Management is one powerful tool to have on your business, but not getting the most of it is such a loss and you don't want that. - Published: 2016-02-18 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/crm-strategy/insights/4-tips-crm/ - Tags: CRM Strategy I'm going to start this with a little bit of a confession, I have been neglecting my CRM Probably in the same way that it is easy to neglect a gym membership. You make the commitment, you understand that having access to this product or service is going to help you with your goals, but then you leave it at simply having access. Having a gym membership and then never going to the gym is not going to help you get any fitter and healthier than you already are. Likewise, having Customer Relationship Management software is not going to help you build your business if you are then not using it. Don't get me wrong, I haven't been neglecting my customers this whole time, I have been simply making things harder on my self. I have been relying on email threads to keep me up to date, paper notes left on my keyboard to remind me of tasks that need to get done, and good old-fashioned memory to try and stay on top of everything. Eventually this system will hit its outer limits of just how well you can operate. Sure, it will feel like you are staying on top of things, but you are also putting unnecessary burdens on your own ability to recall things. For this reason, I really focused on some actionable steps that I could take that would help me more effectively utilize my CRM. Tip 1: Take the Time to Explore Your CRM's Functionality It can be far... --- ### 6 Immediate Benefits of Creating Buyer Personas For Your Business > Who are buyer personas right for? Everyone. Companies of all sizes and industries can benefit from creating buyer personas. - Published: 2016-02-04 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/6-immediate-benefits-of-creating-buyer-personas-for-your-business/ - Tags: Content Marketing Benefits of Creating Buyer Personas A wise person once asked, “If a tree falls in a forest and no one is around to hear it, does it make a sound? ” Well, what if you create a whole bunch of content, send out hundreds of emails, go to dozens of trade shows, redesign your website, and pay for advertisements on Google or Facebook and your messages don’t resonate with the audience they’re in front of, do your messages make a sound? Creating buyer personas ensures that your messages do make a sound. In fact it ensures that your messages are targeted and they make loud enough sounds that the right audience will engage with your company as they conduct research to ultimately make a purchasing decision. As more and more marketing and business development efforts are focused on a digital strategy, it is important that companies create buyer personas so that these efforts are executed efficiently and effectively. Companies invest thousands of dollars every year in content creation, email marketing, website design, social media, and many other types of marketing and lead generation tactics; even trade shows and PPC garner huge investments from companies of all sizes. This list doesn't even account for the large amounts of money and man-hours invested in salaried employees whose goals are to collectively help your company grow. Each time a company gets their message in front of a prospect, website visitor, or lead, they hope that it resonates well enough that the person receiving the... --- ### In-House Marketing Vs Outsourcing To An Agency > choosing to build an in-house marketing team or just outsource a marketing agency can be a tough one to decide. Learn their difference here to help you. - Published: 2016-02-01 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/knowledge-management/insights/in-house-marketing-vs-outsourcing-to-an-agency/ - Tags: Knowledge Management It can be a tough decision to choose between building an in-house marketing team versus outsourcing your marketing to an agency. Both are popular choices, and they both have their ups and downs. In order for you to make the best decision for how your business is going to thrive, you need to have a solid understanding of the upside and downside of all the options you have in front of you! Here is a breakdown of the pros and cons of both options Pros of building an in-house team: Close relationship with your marketersWhen you hire a marketer, you are hiring someone to communicate very publicly about your business. What they communicate will impact how the public perceive your company, and this will have a direct effect on your bottom line. By having a close relationship with your marketer, you will understand each other better, which will help to deliver a more united message to your prospective clients. Face to face relationships cut out on miscommunicationsIt can be frustrating at the best of times to easily convey our ideas and requests via email, text message, phone call, Skype or teleconference. There is something about being in the same room as one another that will always allow for a much more effective means of communication. Not only will there be less miscommunications, there will also be faster communication. Sharing an office space with someone will always mean a faster response than waiting for someone to reply to an email! Your marketing team shares your work... --- ### How To Set Up Lead Tracking > Utilizing lead tracking on your website might not seem to be important but you will be missing a lot if you don't do it. Hope this insight might help you. - Published: 2015-12-11 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/demand-generation/insights/how-to-set-up-lead-tracking/ - Tags: Demand Generation What Do I Mean By Lead Tracking? Lead tracking is more than simply asking yourself, "Do I have any leads? " It is also a lot more than simply counting how many leads are coming in. What you need to be doing, is tracking more actionable data from these potential customers coming in. The more information you have, the more you can analyze. The more you can analyze, then the better you can allocate future time and resources, and the better you can tune your sales and marketing efforts. Step 1: Record Their Contact Details Now, this one probably seems pretty obvious, you need to know who they are and some information about them; as well as be able to make contact with them again in the future. It is surprising, however, just how many people will have contact from a lead, and then leave it up to the lead to then make the next point of contact! Push for an email address at least, and a phone number, and any other information that may be useful Step 2: Use a Functionable CRM You may think that your scrap paper system works a treat, it doesn't. The likelihood that you will record some meaningful information on a piece of scrap paper is not really that low, admittedly. However, the likelihood of you utilizing that scrap paper (or even having it on hand) when you need it is minimal! Use a Customer Relationship Management (CRM) software package that will allow you to quickly and... --- ### 5 Reasons Your Business Needs A Blog > Blogs might seem to be just some series of informative post that doesn't have sales value, but that could be wrong. Learn more here. - Published: 2015-10-21 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/content-marketing/insights/5-reasons-your-business-needs-a-blog/ - Tags: Content Marketing Not everyone feels like the most qualified content creator, or they just don't think that writing a blog for their business is a wise or justifiable use of their time. Now, you may very well be someone who has never bothered looking at the blog section of a business website, and that is ok. It doesn't however, instantly mean that you can measure marketing best practices against your own personal purchasing and research habits! The post will go on to give you some fantastic reasons, often counterintuitive reasons, to start writing more and really getting some content up on your website. 1.  You Need It To Be Competitive There is no denying that some consumers simply prefer to buy from a brand that has connected with them through their blog. A well written blog is a great way of building engagement, interest and trust with your potential customers. As online marketing and internet culture have been progressing, there is a certain expectation that a business website will have a little more to say than “about us” “why choose us” “and our products and services” as well as a home page. If you are competing against other businesses who are blogging, then this core contingent of internet users who come across your site will gravitate more towards the other company. Think of it like you are at a social event, do you pay more attention to the loud and talkative person or the quiet reserved person? You want your website to... --- ### New Data Indicates Funnel Efficiency #2 Priority Among Sales Leaders: State of Inbound 2015 > HubSpot's State of Inbound 2015 Report shows #2 Priority Among Sales Leaders is Funnel Efficiency. A lead management process will help achieve this. - Published: 2015-10-13 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/funnel-efficiency-priority-among-sales-leaders-lead-management-process/ - Tags: Sales And Marketing Integration Funnel Efficiency Is The 2nd Biggest Challenge HubSpot's State of Inbound 2015 Report is out and the results show that the #2 Priority Among Sales Leaders is Funnel Efficiency.  (You can download a full copy of the report at the bottom of this article) It’s no coincidence, though, that Funnel Efficiency is the 2nd biggest challenge at the very same time that Inbound is becoming more and more mainstream within companies of all sizes around the world Why? There are 2 major reasons. Inbound leads are less qualified initially by nature, which is resulting in longer sales cycles and inefficiencies of time being wasted by sales people on unqualified leads and marketers mishandling these leads from inception. Legacy lead management processes don't incorporate marketing & sales integration aligning with the new “buyer’s journey” and inbound strategies which is resulting in increased funnel leakage, missed opportunities, missed quotas and wasted money. That’s the bad news. The good news is that inbound leads ultimately close at exponentially higher rates than outbound leads, they just need a little more TLC and that in turn is where you’ll get to once you’ve made your funnel more efficient. To improve Funnel Efficiency we first need to understand the 2 main reasons for funnel inefficiency: Inbound Leads Are Less Qualified... Initially As Inbound has made its way into mainstream marketing and sales strategies, and companies are creating blog articles and long-form content for website visitors to download, more and more inbound leads are being generated everyday by marketers around the world. The challenge... --- ### Happy 6-Month Birthday HubSpot Sales Platform > 6 months ago today, at HubSpot's annual marketing & sales conference, Inbound 2014, co-founders Brian Halligan and Dharmesh Shah stood in front of more than 10,000 attendees and unveiled the newest addition to their inbound marketing software, the HubSpot Sales Platform. - Published: 2015-03-16 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/hubspot-experts/insights/hubspot-sales-platform-happy-6-month-birthday/ - Tags: HubSpot Experts Happy 6-Month Birthday HubSpot Sales Platform 6 months ago today, at HubSpot's annual marketing & sales conference Inbound 2014, co-founders Brian Halligan and Dharmesh Shah stood in front of more than 10,000 attendees and unveiled the newest addition to their inbound marketing software, the HubSpot Sales Platform. A platform made up of two free tools; The HubSpot CRM as well as an extremely powerful sales acceleration product called "Sidekick. " HubSpot CRM The announcement made September 16th, 2014, wasn't much of a surprise, however, as the whispers of this giant release spread quickly within the HubSpot user community in the weeks and months leading up to the conference. In fact, this announcement was the most highly anticipated that I can remember since first using the HubSpot software and becoming part of their community in 2010. The addition of the HubSpot Sales Platform and specifically the HubSpot CRM, in my own estimation, was the culmination of a fundamental commitment and shift of focus by HubSpot which began just a year or so prior when their rhetoric changed publicly at Inbound 2013.   It was then that HubSpot began to show obvious signs of expanding their inbound methodology, business philosophy and the software's UI to focus heavily on areas such as buyer personas, lifecycle stages, the buyer's journey, advanced workflows and inbound sales.   Immediately, HubSpot had transformed themselves from a 1-dimensional marketing software previously focused primarily on the Top of the Funnel and Demand Generation marketing activities to "the world's leading marketing and sales platform" that they are today (and I'm sure for many more... --- ### Align The Marketing & Sales Lead Management Process From The Bottom Up > Your business' inbound marketing strategy and inbound sales process will be working independently of one another until marketing completes this funnel - Published: 2015-02-16 - Modified: 2025-05-28 - URL: https://paradoxmarketing.io/capabilities/sales-marketing-integration/insights/align-the-marketing-sales-lead-management-process-from-the-bottom-up/ - Tags: Sales And Marketing Integration Align The Marketing & Sales Lead Management Process From The Bottom Up When we think about marketing and sales integration and the responsibilities each team has toward the other, we more often focus on what marketing does to contribute to the success of sales rather than how sales contributes to the success of marketing. We consider how marketing funds sales by attracting more prospects to your website, how marketing generates new leads to pass on to sales as part of your lead management process, and how marketing provides sales with the collateral and resources they'll need to share with prospects as part of your inbound sales process. Despite the significance and impact that marketing efforts can have on the success of demand and revenue growth in a company, marketers don't always know precisely what results their efforts should yield. To drive results and build a fully integrated marketing and sales process, sales needs to hold marketing accountable for completing its share of the conversion funnel, and marketing needs to clearly understand the sales targets necessary for your company to achieve its revenue goals. Tracking Conversion Rates Isn't Just For Sales Sales always seems to be the ones that have a good handle on the conversion rates that their efforts yield. A sales manager could probably tell you at any given time what their close rate is or their opportunity to closed-won conversion percentage. Conversely, how many marketers know the exact output their efforts need to generate to ensure that their sales colleagues will... --- ---